The Digital Euro and Banking Intermediation
Authorship
D.A.A.H.
Master in Economics
D.A.A.H.
Master in Economics
Defense date
09.15.2025 12:00
09.15.2025 12:00
Summary
The aim of this paper is to analyse the potential impact of the digital euro on banking intermediation in the euro area, based on a critical review of theoretical and empirical literature. It examines how a retail CBDC could affect bank deposits, credit supply, and financial stability, depending on its institutional design. The main theoretical models yield diverse results, ranging from disintermediation risks to improvements in efficiency, depending on features such as remuneration, holding limits, or the distribution channel. The available empirical evidence, based on pilot experiences and simulations, suggests that a digital euro with holding limits and no remuneration would have moderate and manageable effects. The study concludes that, if appropriate safeguards are implemented and coordinated with monetary and regulatory policy, the digital euro can be integrated into the European financial system without compromising the essential role of commercial banks.
The aim of this paper is to analyse the potential impact of the digital euro on banking intermediation in the euro area, based on a critical review of theoretical and empirical literature. It examines how a retail CBDC could affect bank deposits, credit supply, and financial stability, depending on its institutional design. The main theoretical models yield diverse results, ranging from disintermediation risks to improvements in efficiency, depending on features such as remuneration, holding limits, or the distribution channel. The available empirical evidence, based on pilot experiences and simulations, suggests that a digital euro with holding limits and no remuneration would have moderate and manageable effects. The study concludes that, if appropriate safeguards are implemented and coordinated with monetary and regulatory policy, the digital euro can be integrated into the European financial system without compromising the essential role of commercial banks.
Direction
Díaz Vázquez, María del Pilar (Tutorships)
Díaz Vázquez, María del Pilar (Tutorships)
Court
FERNANDEZ FERNANDEZ, MELCHOR (Chairman)
PEREIRA LOPEZ, XESUS (Secretary)
FERNANDEZ GRELA, MANUEL (Member)
FERNANDEZ FERNANDEZ, MELCHOR (Chairman)
PEREIRA LOPEZ, XESUS (Secretary)
FERNANDEZ GRELA, MANUEL (Member)
Análisis Comparativo entre el Impuesto Sobre la Renta en Venezuela y el Impuesto Sobre Sociedades en España
Authorship
Y.J.B.R.
Master in Accounting and Financial Management
Y.J.B.R.
Master in Accounting and Financial Management
Defense date
09.11.2025 10:00
09.11.2025 10:00
Summary
This paper aims to analyze and compare the tax systems applicable to corporate income in Venezuela and Spain. Using a descriptive and comparative approach, this paper studies the historical evolution, legal foundations, tax structure, tax principles, and calculation mechanisms of the Income Tax in Venezuela and the Corporate Tax in Spain. The research includes a documentary review, regulatory analysis, and case studies in real estate companies to observe the specific effects of taxation in each country. Significant differences between the two systems are evident. The Venezuelan Income Tax presents limitations in terms of tax deductions, few investment incentives, and a high tax burden, aggravated by economic instability and inflation. In contrast, the Spanish Corporate Tax demonstrates greater stability, regulatory clarity, and uses deductions as an economic policy tool to promote strategic sectors. The paper concludes that, although both systems share common principles such as legality, progressivity, and non-confiscation, their practical applications differ substantially. These differences have a direct impact on companies' accounting and financial management, influencing their tax planning and economic decision-making.
This paper aims to analyze and compare the tax systems applicable to corporate income in Venezuela and Spain. Using a descriptive and comparative approach, this paper studies the historical evolution, legal foundations, tax structure, tax principles, and calculation mechanisms of the Income Tax in Venezuela and the Corporate Tax in Spain. The research includes a documentary review, regulatory analysis, and case studies in real estate companies to observe the specific effects of taxation in each country. Significant differences between the two systems are evident. The Venezuelan Income Tax presents limitations in terms of tax deductions, few investment incentives, and a high tax burden, aggravated by economic instability and inflation. In contrast, the Spanish Corporate Tax demonstrates greater stability, regulatory clarity, and uses deductions as an economic policy tool to promote strategic sectors. The paper concludes that, although both systems share common principles such as legality, progressivity, and non-confiscation, their practical applications differ substantially. These differences have a direct impact on companies' accounting and financial management, influencing their tax planning and economic decision-making.
Direction
GAYA MORENO, JAIME (Tutorships)
GAYA MORENO, JAIME (Tutorships)
Court
Otero González, Luis Alberto (Chairman)
Garrido Ruso, María (Secretary)
MASIDE SANFIZ, JOSE MANUEL (Member)
Otero González, Luis Alberto (Chairman)
Garrido Ruso, María (Secretary)
MASIDE SANFIZ, JOSE MANUEL (Member)
Estudo do Patrimonio Cultural de Doade: unha proposta de dinamización do rural a través do turismo sostible
Authorship
S.C.Q.
Master in Urban Tourism and Management of Tourist Businesses
S.C.Q.
Master in Urban Tourism and Management of Tourist Businesses
Defense date
09.15.2025 10:00
09.15.2025 10:00
Summary
The study focuses on the village of Doade (Xirarga), which is affected by depopulation and the loss of its cultural heritage. The main objective is to propose sustainable strategies to preserve and revitalize its tangible and intangible heritage, involving the local community and promoting cultural tourism. Using both documentary research and fieldwork, a wide variety of heritage assets were identified, and proposals were developed for their protection, promotion, and touristic use: restoration of traditional mills, revitalization of the local fair, enhancement of the old pharmacy, and the creation of a tourism brand. Community participation is key to ensuring the project's positive social and economic impact. The study concludes that Doade has great potential as a sustainable cultural tourism destination and that community involvement is essential to ensure its revitalization.
The study focuses on the village of Doade (Xirarga), which is affected by depopulation and the loss of its cultural heritage. The main objective is to propose sustainable strategies to preserve and revitalize its tangible and intangible heritage, involving the local community and promoting cultural tourism. Using both documentary research and fieldwork, a wide variety of heritage assets were identified, and proposals were developed for their protection, promotion, and touristic use: restoration of traditional mills, revitalization of the local fair, enhancement of the old pharmacy, and the creation of a tourism brand. Community participation is key to ensuring the project's positive social and economic impact. The study concludes that Doade has great potential as a sustainable cultural tourism destination and that community involvement is essential to ensure its revitalization.
Direction
MONTERROSO MONTERO, JUAN MANUEL (Tutorships)
MONTERROSO MONTERO, JUAN MANUEL (Tutorships)
Court
MASIDE SANFIZ, JOSE MANUEL (Chairman)
PORTO PEDRIDO, JOSE RAMON (Secretary)
CARREÑO LÓPEZ, SARA (Member)
MASIDE SANFIZ, JOSE MANUEL (Chairman)
PORTO PEDRIDO, JOSE RAMON (Secretary)
CARREÑO LÓPEZ, SARA (Member)
Real projection of Generation Z's digital identity: Push-pull motivations and the construction of a cooperation system between video games and urban tourism.
Authorship
C.C.
Master in Urban Tourism and Management of Tourist Businesses
C.C.
Master in Urban Tourism and Management of Tourist Businesses
Defense date
09.15.2025 10:00
09.15.2025 10:00
Summary
This study explores the emerging tourism behavior of Generation Z within the context of the convergence between video games and urban tourism. Recognized as digital natives facing contemporary challenges such as standardized education, delayed gratification and superficial socialization, this generation engages with video games as a primary tool for psychological compensation. A theoretical model is developed to connect generational conflict with urban tourism motivation through game-based compensation and the push pull mechanism. The research identifies three internal forces that drive this generation towards urban tourism. These include the pursuit of enhanced sensory experiences, the need for community belonging and identity validation. In parallel, three urban attraction factors are observed. These include structural similarity with video games, thematic content linked to popular digital properties and the presence of immersive technologies. Based on a survey of 50 participants from Generation Z, the model is empirically validated and shows strong interest in game related tourism experiences. As a result, a strategic cooperation model is proposed between urban destinations and game developers. This model emphasizes the synergy between the finite resources of physical environments and the infinite creativity of digital content. Such cooperation suggests new pathways for tourism development aligned with the emotional, social and cultural expectations of a hyperconnected generation.
This study explores the emerging tourism behavior of Generation Z within the context of the convergence between video games and urban tourism. Recognized as digital natives facing contemporary challenges such as standardized education, delayed gratification and superficial socialization, this generation engages with video games as a primary tool for psychological compensation. A theoretical model is developed to connect generational conflict with urban tourism motivation through game-based compensation and the push pull mechanism. The research identifies three internal forces that drive this generation towards urban tourism. These include the pursuit of enhanced sensory experiences, the need for community belonging and identity validation. In parallel, three urban attraction factors are observed. These include structural similarity with video games, thematic content linked to popular digital properties and the presence of immersive technologies. Based on a survey of 50 participants from Generation Z, the model is empirically validated and shows strong interest in game related tourism experiences. As a result, a strategic cooperation model is proposed between urban destinations and game developers. This model emphasizes the synergy between the finite resources of physical environments and the infinite creativity of digital content. Such cooperation suggests new pathways for tourism development aligned with the emotional, social and cultural expectations of a hyperconnected generation.
Direction
ALVAREZ GONZALEZ, PAULA (Tutorships)
ALVAREZ GONZALEZ, PAULA (Tutorships)
Court
FERNANDEZ LOPEZ, SARA (Chairman)
CID BOUZAS, BIANCA (Secretary)
Camoiras Rodríguez, Zaira (Member)
FERNANDEZ LOPEZ, SARA (Chairman)
CID BOUZAS, BIANCA (Secretary)
Camoiras Rodríguez, Zaira (Member)
Economic-financial and non-financial analysis of Endesa Energía, S.A.U.
Authorship
M.E.C.L.
Master in Accounting and Financial Management
M.E.C.L.
Master in Accounting and Financial Management
Defense date
09.11.2025 10:00
09.11.2025 10:00
Summary
This report analyzes the economic, financial, and non-financial situation of Endesa Energía, S.A.U. during the period 2019-2023. The objective is to evaluate its performance and compare it with that of Iberdrola Clientes, S.A.U. To do so, we conducted an analysis of percentages, ratios, and indicators. We also studied its non-financial information and ESG scores, as well as those of other relevant companies in the sector. We can highlight that Endesa Energía, S.A.U. has improved its performance in recent years after facing significant global economic challenges. However, when compared to Iberdrola Clientes, S.A.U., which has a more stable situation and better economic and financial performance, Endesa shows certain weaknesses. It has a high weighting of current liabilities and current assets, which translates into an unbalanced working capital. This is reflected in a Z-Score outside the safe zone and less stable financial ratios, placing it below Iberdrola. In contrast, Iberdrola maintains a Z-Score within the safe zone in all periods analyzed and displays a more balanced financial structure. However, in the area of sustainability, Endesa Energía, S.A.U. has a higher overall score than its competitor in the last year, which could translate into optimal long-term performance.
This report analyzes the economic, financial, and non-financial situation of Endesa Energía, S.A.U. during the period 2019-2023. The objective is to evaluate its performance and compare it with that of Iberdrola Clientes, S.A.U. To do so, we conducted an analysis of percentages, ratios, and indicators. We also studied its non-financial information and ESG scores, as well as those of other relevant companies in the sector. We can highlight that Endesa Energía, S.A.U. has improved its performance in recent years after facing significant global economic challenges. However, when compared to Iberdrola Clientes, S.A.U., which has a more stable situation and better economic and financial performance, Endesa shows certain weaknesses. It has a high weighting of current liabilities and current assets, which translates into an unbalanced working capital. This is reflected in a Z-Score outside the safe zone and less stable financial ratios, placing it below Iberdrola. In contrast, Iberdrola maintains a Z-Score within the safe zone in all periods analyzed and displays a more balanced financial structure. However, in the area of sustainability, Endesa Energía, S.A.U. has a higher overall score than its competitor in the last year, which could translate into optimal long-term performance.
Direction
CASTIÑEIRA CARRACEDO, MARTIÑO (Tutorships)
CASTIÑEIRA CARRACEDO, MARTIÑO (Tutorships)
Court
Otero González, Luis Alberto (Chairman)
Garrido Ruso, María (Secretary)
MASIDE SANFIZ, JOSE MANUEL (Member)
Otero González, Luis Alberto (Chairman)
Garrido Ruso, María (Secretary)
MASIDE SANFIZ, JOSE MANUEL (Member)
Generative artificial intelligence as a storytelling tool for the personalization of urban tourism experiences and the transformation of the tour guide's role
Authorship
M.D.P.
Master in Urban Tourism and Management of Tourist Businesses
M.D.P.
Master in Urban Tourism and Management of Tourist Businesses
Defense date
09.15.2025 10:00
09.15.2025 10:00
Summary
This master's disseertation explores the potential of generative artificial intelligence (GAI) as a tool to design personalized urban tourism experiences through storytelling. In a context of increasing digitalization and growing demand for emotional and authentic tourism, it analyzes the evolving role of the tourist guide, particularly in World Heritage cities like Santiago de Compostela. Through a transdisciplinary approach combining theory, case study, and fieldwork, the study concludes that GAI, rather than replacing guides, can enhance their role as cultural mediators and creative storytellers when properly integrated with training and narrative awareness.
This master's disseertation explores the potential of generative artificial intelligence (GAI) as a tool to design personalized urban tourism experiences through storytelling. In a context of increasing digitalization and growing demand for emotional and authentic tourism, it analyzes the evolving role of the tourist guide, particularly in World Heritage cities like Santiago de Compostela. Through a transdisciplinary approach combining theory, case study, and fieldwork, the study concludes that GAI, rather than replacing guides, can enhance their role as cultural mediators and creative storytellers when properly integrated with training and narrative awareness.
Direction
VAZQUEZ SANMARTIN, ANTONIO (Tutorships)
VAZQUEZ SANMARTIN, ANTONIO (Tutorships)
Court
FERNANDEZ LOPEZ, SARA (Chairman)
CID BOUZAS, BIANCA (Secretary)
Camoiras Rodríguez, Zaira (Member)
FERNANDEZ LOPEZ, SARA (Chairman)
CID BOUZAS, BIANCA (Secretary)
Camoiras Rodríguez, Zaira (Member)
Comparative Evaluation of Large Language Models in an Applied Context: The Case of the Camino de Santiago through Dante AI
Authorship
M.D.
Master in Urban Tourism and Management of Tourist Businesses
M.D.
Master in Urban Tourism and Management of Tourist Businesses
Defense date
09.15.2025 10:00
09.15.2025 10:00
Summary
This study analyzes and compares the performance of three large language models (LLMs): GPT-4o (OpenAI), Claude 3 Opus (Anthropic), and Cohere (Cohere Inc.) in a conversational context focused on the Camino de Santiago. Through a mixed-methods approach, the responses generated by the models were evaluated using a series of representative questions and a scale of six metrics (accuracy, completeness, clarity, tone appropriateness, errors and hallucinations, and usefulness). The analysis included both an internal evaluation and an external assessment by a group of participants, allowing for a contrast between expert and non-expert perspectives. The results show stronger performance from GPT-4o and Claude 3 Opus, while Cohere delivered more irregular results. Moreover, the study highlights the importance of incorporating complementary human criteria to assess the quality of LLMs in sensitive contexts such as cultural tourism. Finally, it reflects on the opportunities, challenges, and conditions required for the ethical and meaningful integration of these systems into the pilgrim experience.
This study analyzes and compares the performance of three large language models (LLMs): GPT-4o (OpenAI), Claude 3 Opus (Anthropic), and Cohere (Cohere Inc.) in a conversational context focused on the Camino de Santiago. Through a mixed-methods approach, the responses generated by the models were evaluated using a series of representative questions and a scale of six metrics (accuracy, completeness, clarity, tone appropriateness, errors and hallucinations, and usefulness). The analysis included both an internal evaluation and an external assessment by a group of participants, allowing for a contrast between expert and non-expert perspectives. The results show stronger performance from GPT-4o and Claude 3 Opus, while Cohere delivered more irregular results. Moreover, the study highlights the importance of incorporating complementary human criteria to assess the quality of LLMs in sensitive contexts such as cultural tourism. Finally, it reflects on the opportunities, challenges, and conditions required for the ethical and meaningful integration of these systems into the pilgrim experience.
Direction
Sánchez Vila, Eduardo Manuel (Tutorships)
Sánchez Vila, Eduardo Manuel (Tutorships)
Court
MASIDE SANFIZ, JOSE MANUEL (Chairman)
PORTO PEDRIDO, JOSE RAMON (Secretary)
CARREÑO LÓPEZ, SARA (Member)
MASIDE SANFIZ, JOSE MANUEL (Chairman)
PORTO PEDRIDO, JOSE RAMON (Secretary)
CARREÑO LÓPEZ, SARA (Member)
aloha smoothies
Authorship
R.E.O.
Master in Business Administration [S]
R.E.O.
Master in Business Administration [S]
Defense date
09.11.2025 16:00
09.11.2025 16:00
Summary
This Master's Thesis analyzes the comprehensive feasibility of Aloha Smoothies, a business project focused on the production and distribution of premium smoothies without dairy or added sugars, specifically targeted at the HORECA channel in Santiago de Compostela. The research is structured in three complementary dimensions. The commercial feasibility analysis identifies a significant market opportunity, with three clearly defined target segments (sustainable millennials, urban and suburban hipsters, and athletic adults) representing 37,600 potential consumers. The competitive study demonstrates that major market players have focused their strategy on the retail channel, leaving the premium HORECA segment unattended. The operational feasibility evaluation confirms that the project is viable from technical, legal, and organizational perspectives. The applicable food regulations are manageable, the necessary technology is commercially available, and the proposed organizational structure adequately adapts to the project's needs. However, the economic-financial feasibility analysis reveals critical limitations that compromise the project's sustainability. Projections show systematic losses during the first three years, with a break-even point at 180,000 annual units versus the projected 15,000. The fixed cost structure (€133,200) represents over 400% of projected revenues (€30,000), generating progressive undercapitalization. As a result, it is concluded that the project is not viable in its current format. Nevertheless, three strategic alternatives are proposed: development of a pilot test with minimal investment, establishment of alliances with local producers, or comprehensive model redesign. The study provides methodological value by demonstrating the importance of multidimensional analysis in business project evaluation and offers specific insights into HORECA channel dynamics in medium-sized Spanish cities
This Master's Thesis analyzes the comprehensive feasibility of Aloha Smoothies, a business project focused on the production and distribution of premium smoothies without dairy or added sugars, specifically targeted at the HORECA channel in Santiago de Compostela. The research is structured in three complementary dimensions. The commercial feasibility analysis identifies a significant market opportunity, with three clearly defined target segments (sustainable millennials, urban and suburban hipsters, and athletic adults) representing 37,600 potential consumers. The competitive study demonstrates that major market players have focused their strategy on the retail channel, leaving the premium HORECA segment unattended. The operational feasibility evaluation confirms that the project is viable from technical, legal, and organizational perspectives. The applicable food regulations are manageable, the necessary technology is commercially available, and the proposed organizational structure adequately adapts to the project's needs. However, the economic-financial feasibility analysis reveals critical limitations that compromise the project's sustainability. Projections show systematic losses during the first three years, with a break-even point at 180,000 annual units versus the projected 15,000. The fixed cost structure (€133,200) represents over 400% of projected revenues (€30,000), generating progressive undercapitalization. As a result, it is concluded that the project is not viable in its current format. Nevertheless, three strategic alternatives are proposed: development of a pilot test with minimal investment, establishment of alliances with local producers, or comprehensive model redesign. The study provides methodological value by demonstrating the importance of multidimensional analysis in business project evaluation and offers specific insights into HORECA channel dynamics in medium-sized Spanish cities
Direction
OTERO SIMON, MIGUEL ANGEL (Tutorships)
OTERO SIMON, MIGUEL ANGEL (Tutorships)
Court
MASIDE SANFIZ, JOSE MANUEL (Chairman)
García Chas, Romina (Secretary)
VAZQUEZ SANMARTIN, ANTONIO (Member)
MASIDE SANFIZ, JOSE MANUEL (Chairman)
García Chas, Romina (Secretary)
VAZQUEZ SANMARTIN, ANTONIO (Member)
Economic-financial analysis of Inditex S.A.
Authorship
N.L.L.
Master in Business Administration [S]
N.L.L.
Master in Business Administration [S]
Defense date
09.10.2025 16:00
09.10.2025 16:00
Summary
This Master’s Thesis aims to conduct an economic and financial analysis of Inditex S.A., one of the leading companies in the global textile sector. The work is structured into four parts: a brief presentation of the company; an external and internal analysis to identify its strengths, weaknesses, opportunities, and threats; an economic-financial analysis that forms the core of the study; and a final section with the main conclusions and limitations. The economic-financial analysis and improvement proposals were developed based on data extracted from the LSEG platform, where various percentages of financial statements, ratios, and indicators were analyzed. The data were compared with those of listed competitor companies to obtain an accurate diagnosis. In conclusion, Inditex’s financial and operational strength stands out, evidenced by high profitability and an efficient capital structure. The company has improved following the pandemic and maintains efficient management, although it faces challenges in financial management, investment, and shareholder remuneration policies to ensure its future growth.
This Master’s Thesis aims to conduct an economic and financial analysis of Inditex S.A., one of the leading companies in the global textile sector. The work is structured into four parts: a brief presentation of the company; an external and internal analysis to identify its strengths, weaknesses, opportunities, and threats; an economic-financial analysis that forms the core of the study; and a final section with the main conclusions and limitations. The economic-financial analysis and improvement proposals were developed based on data extracted from the LSEG platform, where various percentages of financial statements, ratios, and indicators were analyzed. The data were compared with those of listed competitor companies to obtain an accurate diagnosis. In conclusion, Inditex’s financial and operational strength stands out, evidenced by high profitability and an efficient capital structure. The company has improved following the pandemic and maintains efficient management, although it faces challenges in financial management, investment, and shareholder remuneration policies to ensure its future growth.
Direction
DURAN SANTOMIL, PABLO (Tutorships)
DURAN SANTOMIL, PABLO (Tutorships)
Court
CASTRO CASAL, MARIA DEL CARMEN (Chairman)
Garrido Ruso, María (Secretary)
PORTO PEDRIDO, JOSE RAMON (Member)
CASTRO CASAL, MARIA DEL CARMEN (Chairman)
Garrido Ruso, María (Secretary)
PORTO PEDRIDO, JOSE RAMON (Member)
Application and impact of artificial intelligence in marketing and sales in the retail sector.
Authorship
V.C.L.N.
Master in Business Administration [S]
V.C.L.N.
Master in Business Administration [S]
Defense date
09.10.2025 16:00
09.10.2025 16:00
Summary
This Master final project in Business Administration analyzes the use and impact of artificial intelligence (AI) in marketing and sales, specifically in the retail sector. It highlights how this technology has become a strategic tool for improving competitiveness, operational efficiency, and customer experience. Additionally, it presents the main applications of AI in the consumer lifecycle, all through a theoretical perspective and the analysis of real-life success stories carried out by major players in the sector. The study addresses fundamental concepts such as machine learning, deep learning, and generative AI, and explains how these technologies allow for predictive customer segmentation, personalized shopping experiences, dynamic pricing, optimized marketing campaigns, reduced shopping cart abandonment rates, and customer service through intelligent chatbots. In addition, case studies from leading companies such as Amazon, Zara, HM, and others are presented, demonstrating the tangible benefits of using AI, such as increased revenue, reduced costs, and improved customer satisfaction. Throughout the work, it becomes clear that AI not only represents a competitive advantage for retail, but is also consolidating itself as an essential tool for responding to new consumer and market demands in today's competitive and ever-changing environment.
This Master final project in Business Administration analyzes the use and impact of artificial intelligence (AI) in marketing and sales, specifically in the retail sector. It highlights how this technology has become a strategic tool for improving competitiveness, operational efficiency, and customer experience. Additionally, it presents the main applications of AI in the consumer lifecycle, all through a theoretical perspective and the analysis of real-life success stories carried out by major players in the sector. The study addresses fundamental concepts such as machine learning, deep learning, and generative AI, and explains how these technologies allow for predictive customer segmentation, personalized shopping experiences, dynamic pricing, optimized marketing campaigns, reduced shopping cart abandonment rates, and customer service through intelligent chatbots. In addition, case studies from leading companies such as Amazon, Zara, HM, and others are presented, demonstrating the tangible benefits of using AI, such as increased revenue, reduced costs, and improved customer satisfaction. Throughout the work, it becomes clear that AI not only represents a competitive advantage for retail, but is also consolidating itself as an essential tool for responding to new consumer and market demands in today's competitive and ever-changing environment.
Direction
VAZQUEZ SANMARTIN, ANTONIO (Tutorships)
VAZQUEZ SANMARTIN, ANTONIO (Tutorships)
Court
CASTRO CASAL, MARIA DEL CARMEN (Chairman)
Garrido Ruso, María (Secretary)
PORTO PEDRIDO, JOSE RAMON (Member)
CASTRO CASAL, MARIA DEL CARMEN (Chairman)
Garrido Ruso, María (Secretary)
PORTO PEDRIDO, JOSE RAMON (Member)
Transnational Telework as a Tourist Modality. A Legal-Labor Analysis of Digital Nomadism in Spain
Authorship
D.M.C.
Master in Urban Tourism and Management of Tourist Businesses
D.M.C.
Master in Urban Tourism and Management of Tourist Businesses
Defense date
09.15.2025 10:00
09.15.2025 10:00
Summary
This paper analyses the tourism phenomenon of transnational telework, focusing on the figure of the digital nomad. It examines whether Spanish and European legal frameworks are adapting to this new reality, with a focus on visas, taxation, and social protection. Law 28/2022 was a step forward in Spain, but legal gaps and inequalities persist, particularly with non-EU countries. To address these challenges, the study proposes regulatory harmonization at both, European and international levels, through agreements that ensure digital mobility with legal and social safeguards.
This paper analyses the tourism phenomenon of transnational telework, focusing on the figure of the digital nomad. It examines whether Spanish and European legal frameworks are adapting to this new reality, with a focus on visas, taxation, and social protection. Law 28/2022 was a step forward in Spain, but legal gaps and inequalities persist, particularly with non-EU countries. To address these challenges, the study proposes regulatory harmonization at both, European and international levels, through agreements that ensure digital mobility with legal and social safeguards.
Direction
GIL OTERO, LIDIA (Tutorships)
GIL OTERO, LIDIA (Tutorships)
Court
FERNANDEZ LOPEZ, SARA (Chairman)
CID BOUZAS, BIANCA (Secretary)
Camoiras Rodríguez, Zaira (Member)
FERNANDEZ LOPEZ, SARA (Chairman)
CID BOUZAS, BIANCA (Secretary)
Camoiras Rodríguez, Zaira (Member)
Comparison of Tourist Motivation in Four Age Groups of Chinese Nationals: An Exploratory Study
Authorship
Y.N.
Master in Urban Tourism and Management of Tourist Businesses
Y.N.
Master in Urban Tourism and Management of Tourist Businesses
Defense date
09.15.2025 10:00
09.15.2025 10:00
Summary
This paper analyzes the travel motivation of Chinese nationals across four different age groups. Drawing on theories such as Crompton’s and Pearce’s, the study explores internal and external motivations to travel, as well as their evolution with age. An online questionnaire was distributed, collecting responses from 204 participants. Findings indicate that the primary motivation across all groups is rest and relaxation, though age-related differences emerge, particularly regarding stimulation needs. The study concludes that age partially influences motivation and perceived tourism impact, which is mainly psychological and cultural.
This paper analyzes the travel motivation of Chinese nationals across four different age groups. Drawing on theories such as Crompton’s and Pearce’s, the study explores internal and external motivations to travel, as well as their evolution with age. An online questionnaire was distributed, collecting responses from 204 participants. Findings indicate that the primary motivation across all groups is rest and relaxation, though age-related differences emerge, particularly regarding stimulation needs. The study concludes that age partially influences motivation and perceived tourism impact, which is mainly psychological and cultural.
Direction
VILARIÑO VAZQUEZ, MANUEL (Tutorships)
VILARIÑO VAZQUEZ, MANUEL (Tutorships)
Court
FERNANDEZ LOPEZ, SARA (Chairman)
CID BOUZAS, BIANCA (Secretary)
Camoiras Rodríguez, Zaira (Member)
FERNANDEZ LOPEZ, SARA (Chairman)
CID BOUZAS, BIANCA (Secretary)
Camoiras Rodríguez, Zaira (Member)
LA EXPERIENCIA TURÍSTICA EN LA ERA DIGITAL: UNA COMPARATIVA ENTRE LA PLANIFICACIÓN TRADICIONAL Y LA ASISTENCIA POR IA EN SANTIAGO DE COMPOSTELA
Authorship
J.B.P.B.
Master in Urban Tourism and Management of Tourist Businesses
J.B.P.B.
Master in Urban Tourism and Management of Tourist Businesses
Defense date
09.15.2025 10:00
09.15.2025 10:00
Summary
This study analyzes the use of artificial intelligence, in planning tourist routes, comparing its performance with traditional human guides in the city of Santiago de Compostela. Through a quantitative and comparative approach, factors such as information accuracy, personalization, empathy, and overall satisfaction were evaluated. Results show a slight preference for human guides, especially for their emotional connection and local knowledge, while AI was valued for its flexibility and low cost. This research serves as a first approach to the topic and opens future lines of inquiry into AI integration in tourism environments.
This study analyzes the use of artificial intelligence, in planning tourist routes, comparing its performance with traditional human guides in the city of Santiago de Compostela. Through a quantitative and comparative approach, factors such as information accuracy, personalization, empathy, and overall satisfaction were evaluated. Results show a slight preference for human guides, especially for their emotional connection and local knowledge, while AI was valued for its flexibility and low cost. This research serves as a first approach to the topic and opens future lines of inquiry into AI integration in tourism environments.
Direction
Sánchez Vila, Eduardo Manuel (Tutorships)
Sánchez Vila, Eduardo Manuel (Tutorships)
Court
MASIDE SANFIZ, JOSE MANUEL (Chairman)
PORTO PEDRIDO, JOSE RAMON (Secretary)
CARREÑO LÓPEZ, SARA (Member)
MASIDE SANFIZ, JOSE MANUEL (Chairman)
PORTO PEDRIDO, JOSE RAMON (Secretary)
CARREÑO LÓPEZ, SARA (Member)
El Valor Económico de la Sostenibilidad: Un Estudio sobre Empresas Turísticas Gallegas
Authorship
K.A.P.C.
Master in Business Administration [S]
K.A.P.C.
Master in Business Administration [S]
Defense date
09.10.2025 16:00
09.10.2025 16:00
Summary
This Master's Thesis examines the impact of sustainability on the financial performance of tourism companies in Galicia, with a special focus on firms certified with the Galicia Sostible seal. The main objective is to assess whether the adoption of sustainable practices translates into improved economic indicators, particularly return on assets (ROA) and return on equity (ROE). The study is built on a solid theoretical framework exploring environmental, social, and economic dimensions of sustainability, integrating recent literature on corporate social responsibility, eco-efficiency, and sustainable management. Empirically, it analyzes a sample of 97 tourism firms from 2020 to 2023, comparing key financial indicators between companies with and without sustainability certification. Descriptive results reveal that certified firms tend to show lower debt levels, higher liquidity, and more financial stability. They also present stronger solvency and controlled leverage. However, econometric models based on Ordinary Least Squares (OLS) do not identify statistically significant effects between sustainability variables and profitability, likely due to sample heterogeneity and post-pandemic volatility. Despite limited statistical significance, consistent patterns suggest that companies committed to sustainability tend to develop more robust financial structures. The study concludes that while the direct impact on profitability is complex to quantify, sustainability brings long-term strategic advantages. This research contributes to the academic and practical debate on sustainable business in tourism and offers recommendations to reinforce sustainable management for the benefit of companies, local communities, and the natural environment.
This Master's Thesis examines the impact of sustainability on the financial performance of tourism companies in Galicia, with a special focus on firms certified with the Galicia Sostible seal. The main objective is to assess whether the adoption of sustainable practices translates into improved economic indicators, particularly return on assets (ROA) and return on equity (ROE). The study is built on a solid theoretical framework exploring environmental, social, and economic dimensions of sustainability, integrating recent literature on corporate social responsibility, eco-efficiency, and sustainable management. Empirically, it analyzes a sample of 97 tourism firms from 2020 to 2023, comparing key financial indicators between companies with and without sustainability certification. Descriptive results reveal that certified firms tend to show lower debt levels, higher liquidity, and more financial stability. They also present stronger solvency and controlled leverage. However, econometric models based on Ordinary Least Squares (OLS) do not identify statistically significant effects between sustainability variables and profitability, likely due to sample heterogeneity and post-pandemic volatility. Despite limited statistical significance, consistent patterns suggest that companies committed to sustainability tend to develop more robust financial structures. The study concludes that while the direct impact on profitability is complex to quantify, sustainability brings long-term strategic advantages. This research contributes to the academic and practical debate on sustainable business in tourism and offers recommendations to reinforce sustainable management for the benefit of companies, local communities, and the natural environment.
Direction
LADO SESTAYO, RUBEN (Tutorships)
LADO SESTAYO, RUBEN (Tutorships)
Court
CASTRO CASAL, MARIA DEL CARMEN (Chairman)
Garrido Ruso, María (Secretary)
PORTO PEDRIDO, JOSE RAMON (Member)
CASTRO CASAL, MARIA DEL CARMEN (Chairman)
Garrido Ruso, María (Secretary)
PORTO PEDRIDO, JOSE RAMON (Member)
Cafeteria Boutique Premium
Authorship
H.C.R.P.
Master in Business Administration [S]
H.C.R.P.
Master in Business Administration [S]
Defense date
09.11.2025 16:00
09.11.2025 16:00
Summary
In a world where coffee is no longer just a beverage but an experience, this project delves into the design of a premium boutique café. The idea stems from the desire to offer more than just a simple cup a space where quality, design, and sustainability come together to create a genuine connection with the customer. Throughout the document, a business model is developed that combines the art of specialty coffee with a strategy focused on sensory experience, a carefully curated atmosphere, and a warm, personalized service. The goal is not merely to enter a demanding market, but to inspire, build loyalty, and foster community.
In a world where coffee is no longer just a beverage but an experience, this project delves into the design of a premium boutique café. The idea stems from the desire to offer more than just a simple cup a space where quality, design, and sustainability come together to create a genuine connection with the customer. Throughout the document, a business model is developed that combines the art of specialty coffee with a strategy focused on sensory experience, a carefully curated atmosphere, and a warm, personalized service. The goal is not merely to enter a demanding market, but to inspire, build loyalty, and foster community.
Direction
OTERO SIMON, MIGUEL ANGEL (Tutorships)
OTERO SIMON, MIGUEL ANGEL (Tutorships)
Court
MASIDE SANFIZ, JOSE MANUEL (Chairman)
García Chas, Romina (Secretary)
VAZQUEZ SANMARTIN, ANTONIO (Member)
MASIDE SANFIZ, JOSE MANUEL (Chairman)
García Chas, Romina (Secretary)
VAZQUEZ SANMARTIN, ANTONIO (Member)
Plan de Empresa: Mas Mas, Axencia de Marketing e Publicidade.
Authorship
D.R.O.
Master in Economics
D.R.O.
Master in Economics
Defense date
09.15.2025 12:00
09.15.2025 12:00
Summary
The Master Dissertation in Economics with a Specialization in Society presented a comprehensive and methodological business plan for the launch and potential viability of the strategic development of Mas Mas, a marketing and advertising agency whose main objective is to provide personalized, high-impact services to small and medium-sized businesses in Spain, with a strategic growth opportunity in the gastronomy industry. The Master's Thesis demonstrates a clear plan from conceptualization to business operation, supported by empirical evidence and market and economic knowledge. The Master's Thesis is also aligned with the Society specialization, as it considers sustainable marketing strategies for the environment and society, offers open models of technological, operational, and creative innovation when executing campaigns, and considers a highly globalized world with strong trends toward digital transformation. The project is a strong example of how economic knowledge, analytical rigor, and an entrepreneurial vision can coexist in a socially relevant and economically viable business model. Mas Mas is not just a simple business plan; it is a case study of how microeconomic factors, innovation, and digital strategy can converge to provide high value to segments that find it more difficult to keep up with technological changes. Through this work, the author not only meets the study's objective of determining the viability of launching Mas Mas; but also confirms how economists can design sustainable solutions and business models in a complex socioeconomic landscape. Special thanks to Ana Iglesias, Coordinator of the Master's Degree, and Xosé Henrique, Tutor of the Master's Thesis; as well as to all the professors and colleagues with whom I had the privilege of sharing and learning.
The Master Dissertation in Economics with a Specialization in Society presented a comprehensive and methodological business plan for the launch and potential viability of the strategic development of Mas Mas, a marketing and advertising agency whose main objective is to provide personalized, high-impact services to small and medium-sized businesses in Spain, with a strategic growth opportunity in the gastronomy industry. The Master's Thesis demonstrates a clear plan from conceptualization to business operation, supported by empirical evidence and market and economic knowledge. The Master's Thesis is also aligned with the Society specialization, as it considers sustainable marketing strategies for the environment and society, offers open models of technological, operational, and creative innovation when executing campaigns, and considers a highly globalized world with strong trends toward digital transformation. The project is a strong example of how economic knowledge, analytical rigor, and an entrepreneurial vision can coexist in a socially relevant and economically viable business model. Mas Mas is not just a simple business plan; it is a case study of how microeconomic factors, innovation, and digital strategy can converge to provide high value to segments that find it more difficult to keep up with technological changes. Through this work, the author not only meets the study's objective of determining the viability of launching Mas Mas; but also confirms how economists can design sustainable solutions and business models in a complex socioeconomic landscape. Special thanks to Ana Iglesias, Coordinator of the Master's Degree, and Xosé Henrique, Tutor of the Master's Thesis; as well as to all the professors and colleagues with whom I had the privilege of sharing and learning.
Direction
Vázquez Vicente, Xosé Henrique (Tutorships)
Vázquez Vicente, Xosé Henrique (Tutorships)
Court
FERNANDEZ FERNANDEZ, MELCHOR (Chairman)
PEREIRA LOPEZ, XESUS (Secretary)
FERNANDEZ GRELA, MANUEL (Member)
FERNANDEZ FERNANDEZ, MELCHOR (Chairman)
PEREIRA LOPEZ, XESUS (Secretary)
FERNANDEZ GRELA, MANUEL (Member)
Business plan: Aloumiño
Authorship
A.P.R.J.
Master in Business Administration [S]
A.P.R.J.
Master in Business Administration [S]
Defense date
09.11.2025 16:00
09.11.2025 16:00
Summary
The purpose of this Master's Thesis is to develop a business plan for Aloumiño, an online store selling personalized products for pets and their owners, operating under a print-on-demand and dropshipping business model. The Spanish market, its size, trends, and growth forecasts were explored. A detailed analysis of the segments was also conducted to understand what they are looking for in a product. The competition was then analyzed to identify market gaps or underserved sectors, thereby identifying the value proposition the company can leverage. The company's threats and opportunities were identified to develop a prioritized SWOT analysis, which served as a starting point for determining the company's objectives and creating its operating strategy. The company's organizational chart and financial structure were established, and a 5-year projection was created, including break-even points, revenues, costs, and key ratio analysis, to assess its viability and predict its potential performance.
The purpose of this Master's Thesis is to develop a business plan for Aloumiño, an online store selling personalized products for pets and their owners, operating under a print-on-demand and dropshipping business model. The Spanish market, its size, trends, and growth forecasts were explored. A detailed analysis of the segments was also conducted to understand what they are looking for in a product. The competition was then analyzed to identify market gaps or underserved sectors, thereby identifying the value proposition the company can leverage. The company's threats and opportunities were identified to develop a prioritized SWOT analysis, which served as a starting point for determining the company's objectives and creating its operating strategy. The company's organizational chart and financial structure were established, and a 5-year projection was created, including break-even points, revenues, costs, and key ratio analysis, to assess its viability and predict its potential performance.
Direction
OTERO SIMON, MIGUEL ANGEL (Tutorships)
OTERO SIMON, MIGUEL ANGEL (Tutorships)
Court
MASIDE SANFIZ, JOSE MANUEL (Chairman)
García Chas, Romina (Secretary)
VAZQUEZ SANMARTIN, ANTONIO (Member)
MASIDE SANFIZ, JOSE MANUEL (Chairman)
García Chas, Romina (Secretary)
VAZQUEZ SANMARTIN, ANTONIO (Member)
Fashion, sustainability, and electronic culture: Deliria's marketing plan as an emerging brand
Authorship
L.M.S.R.
Master in Business Administration [S]
L.M.S.R.
Master in Business Administration [S]
Defense date
09.11.2025 16:00
09.11.2025 16:00
Summary
This Master Thesis develops the strategic plan for the launch of Deliria, a sustainable fashion brand with rave aesthetics aimed at a young audience in Spain. The proposal responds to the growing demand for products with their own identity, environmental commitment and connection with urban subcultures linked to electronic music. The main objective is to position Deliria as a relevant brand that combines traceability, style and community. The strategy is articulated in five objectives: 1. Sustainable positioning, through ethical content on social networks, with visual campaigns, a mini-documentary of the production process and dissemination of real testimonials. 2. Differentiation in networks, through audiovisual campaigns, collaborations with microinfluencers and segmented advertising in Meta Ads, in order to achieve a monthly growth of 10% in followers. 3. Direct commercialization, with a sales forecast of 500 garments in the first year. National production, online store, exclusive pre-sales and remarketing actions are contemplated. 4. Entrance in alternative marketplaces, through specific promotions and campaigns with influencers to attract new audiences. 5. Collaboration with electronic music events, participating in five key meetings with stands, raffles and promotional actions to strengthen the link with the rave community. The estimated budget is €15,100, earmarked for sustainable production, digital marketing, on-site events and technological development. The initial financing will be self-financed, complemented with possible public aid or collaboration agreements. The expected results are the positioning of Deliria as an emerging brand in the Spanish market, the construction of an active digital community, the sale of 500 product units and five relevant alliances with musical events. In short, this project seeks to unite fashion, sustainability and underground culture in a coherent, authentic and socially impactful proposal, with a total of 16,937 words in the body of the work.
This Master Thesis develops the strategic plan for the launch of Deliria, a sustainable fashion brand with rave aesthetics aimed at a young audience in Spain. The proposal responds to the growing demand for products with their own identity, environmental commitment and connection with urban subcultures linked to electronic music. The main objective is to position Deliria as a relevant brand that combines traceability, style and community. The strategy is articulated in five objectives: 1. Sustainable positioning, through ethical content on social networks, with visual campaigns, a mini-documentary of the production process and dissemination of real testimonials. 2. Differentiation in networks, through audiovisual campaigns, collaborations with microinfluencers and segmented advertising in Meta Ads, in order to achieve a monthly growth of 10% in followers. 3. Direct commercialization, with a sales forecast of 500 garments in the first year. National production, online store, exclusive pre-sales and remarketing actions are contemplated. 4. Entrance in alternative marketplaces, through specific promotions and campaigns with influencers to attract new audiences. 5. Collaboration with electronic music events, participating in five key meetings with stands, raffles and promotional actions to strengthen the link with the rave community. The estimated budget is €15,100, earmarked for sustainable production, digital marketing, on-site events and technological development. The initial financing will be self-financed, complemented with possible public aid or collaboration agreements. The expected results are the positioning of Deliria as an emerging brand in the Spanish market, the construction of an active digital community, the sale of 500 product units and five relevant alliances with musical events. In short, this project seeks to unite fashion, sustainability and underground culture in a coherent, authentic and socially impactful proposal, with a total of 16,937 words in the body of the work.
Direction
PORTO PEDRIDO, JOSE RAMON (Tutorships)
PORTO PEDRIDO, JOSE RAMON (Tutorships)
Court
MASIDE SANFIZ, JOSE MANUEL (Chairman)
García Chas, Romina (Secretary)
VAZQUEZ SANMARTIN, ANTONIO (Member)
MASIDE SANFIZ, JOSE MANUEL (Chairman)
García Chas, Romina (Secretary)
VAZQUEZ SANMARTIN, ANTONIO (Member)
Social engineering: Psychological manipulation in cybersecurity
Authorship
L.S.M.
Master in Business Administration [S]
L.S.M.
Master in Business Administration [S]
Defense date
09.10.2025 16:00
09.10.2025 16:00
Summary
This work addresses social engineering as a form of cyberattack that does not rely on technical vulnerabilities, but rather on the manipulation of human behavior. It analyzes how certain psychological factors and cognitive biases influence decision-making in the face of digital threats and are exploited by attackers, especially in situations of information overload or under pressure. In addition, other key conditions of the digital environment are examined, such as the intensive use of social media, remoted work, artificial intelligence, and disinformation, all of which contribute to greater exposure to this type of attack. In this context, the concept of cyber fatigue is introduced, understood as a state of mental overload that affects attention, critical thinking, and compliance with security measures. The study includes a literature review complemented by an empirical analysis based on responses from 5,917 individuals aged 16 and over residing in Spain, surveyed by the Spanish Center for Sociological Research (CIS, 2024). Through this analysis, significant differences are identified in risk perception and the adoption of security measures according to variables such as gender, educational level, and frequency of Internet use. A strong relationship is also observed between the perception of responsibility and a proactive attitude toward threats. In the conclusion, the importance of promoting a cybersecurity culture focused on the human factor is emphasized, where training, autonomy, and individual responsibility serve as key elements in reducing vulnerability to digital manipulation attacks.
This work addresses social engineering as a form of cyberattack that does not rely on technical vulnerabilities, but rather on the manipulation of human behavior. It analyzes how certain psychological factors and cognitive biases influence decision-making in the face of digital threats and are exploited by attackers, especially in situations of information overload or under pressure. In addition, other key conditions of the digital environment are examined, such as the intensive use of social media, remoted work, artificial intelligence, and disinformation, all of which contribute to greater exposure to this type of attack. In this context, the concept of cyber fatigue is introduced, understood as a state of mental overload that affects attention, critical thinking, and compliance with security measures. The study includes a literature review complemented by an empirical analysis based on responses from 5,917 individuals aged 16 and over residing in Spain, surveyed by the Spanish Center for Sociological Research (CIS, 2024). Through this analysis, significant differences are identified in risk perception and the adoption of security measures according to variables such as gender, educational level, and frequency of Internet use. A strong relationship is also observed between the perception of responsibility and a proactive attitude toward threats. In the conclusion, the importance of promoting a cybersecurity culture focused on the human factor is emphasized, where training, autonomy, and individual responsibility serve as key elements in reducing vulnerability to digital manipulation attacks.
Direction
DEL RIO ARAUJO, MARIA LUISA (Tutorships)
DEL RIO ARAUJO, MARIA LUISA (Tutorships)
Court
CASTRO CASAL, MARIA DEL CARMEN (Chairman)
Garrido Ruso, María (Secretary)
PORTO PEDRIDO, JOSE RAMON (Member)
CASTRO CASAL, MARIA DEL CARMEN (Chairman)
Garrido Ruso, María (Secretary)
PORTO PEDRIDO, JOSE RAMON (Member)
Plan de empresa: ROADE
Authorship
M.T.O.
Master in Business Administration [S]
M.T.O.
Master in Business Administration [S]
Defense date
09.11.2025 16:00
09.11.2025 16:00
Summary
The main objective of this master’s thesis is to evaluate the current situation of ROADE, a Galician sustainable fashion brand integrated into the Nakeep S. Coop. Galega cooperative, through a comprehensive analysis that allows for the definition of improvement objectives and the corresponding actions to achieve them. To this end, a diagnostic study was conducted that combines a study of the external environment at both the macro and micro levels with an internal analysis focused on its organizational structure, economic and financial performance, value proposition, and marketing strategy.
The main objective of this master’s thesis is to evaluate the current situation of ROADE, a Galician sustainable fashion brand integrated into the Nakeep S. Coop. Galega cooperative, through a comprehensive analysis that allows for the definition of improvement objectives and the corresponding actions to achieve them. To this end, a diagnostic study was conducted that combines a study of the external environment at both the macro and micro levels with an internal analysis focused on its organizational structure, economic and financial performance, value proposition, and marketing strategy.
Direction
PICON GARCIA, MANUEL FERNANDO (Tutorships)
PICON GARCIA, MANUEL FERNANDO (Tutorships)
Court
MASIDE SANFIZ, JOSE MANUEL (Chairman)
García Chas, Romina (Secretary)
VAZQUEZ SANMARTIN, ANTONIO (Member)
MASIDE SANFIZ, JOSE MANUEL (Chairman)
García Chas, Romina (Secretary)
VAZQUEZ SANMARTIN, ANTONIO (Member)
Business plan: Asesores VM
Authorship
J.V.G.
Master in Business Administration [S]
J.V.G.
Master in Business Administration [S]
Defense date
09.11.2025 16:00
09.11.2025 16:00
Summary
This paper presents the business plan for Asesores VM S.A., a Panamanian venture focused on providing specialized consulting, mentoring, and management services to healthcare professionals and clinics seeking to start or strengthen their private practice. This idea emerged from the growing demand for private healthcare services in Panama, driven by the deficiencies of the public health system, population aging, and the interest of professionals in entrepreneurship. This business model is based on offering comprehensive solutions: digital marketing consulting, business plan development and financial guidance, legal compliance and health regulations, and mentoring for process optimization and establishment. The company positions itself as a pioneer in this niche, with a personalized approach adapted to the context of the healthcare sector in Panama. The commercial viability confirms a clear market opportunity, evidencing the lack of business training among healthcare professionals. A survey conducted with 82 professionals reveals that more than 70% would invest in specialized consulting, with digital marketing being the most demanded service. In economic terms, the project is viable with an estimated initial investment of $25,000.00 USD contributed by the partners. Operating revenues of over $195,000.00 USD are projected in the first year, with sustained growth over 5 years. Furthermore, the business plan includes communication strategies, alliances, and a flexible service approach. Asesores VM is presented as an innovative proposal with high potential for impact and expansion within Panama's healthcare entrepreneurial ecosystem.
This paper presents the business plan for Asesores VM S.A., a Panamanian venture focused on providing specialized consulting, mentoring, and management services to healthcare professionals and clinics seeking to start or strengthen their private practice. This idea emerged from the growing demand for private healthcare services in Panama, driven by the deficiencies of the public health system, population aging, and the interest of professionals in entrepreneurship. This business model is based on offering comprehensive solutions: digital marketing consulting, business plan development and financial guidance, legal compliance and health regulations, and mentoring for process optimization and establishment. The company positions itself as a pioneer in this niche, with a personalized approach adapted to the context of the healthcare sector in Panama. The commercial viability confirms a clear market opportunity, evidencing the lack of business training among healthcare professionals. A survey conducted with 82 professionals reveals that more than 70% would invest in specialized consulting, with digital marketing being the most demanded service. In economic terms, the project is viable with an estimated initial investment of $25,000.00 USD contributed by the partners. Operating revenues of over $195,000.00 USD are projected in the first year, with sustained growth over 5 years. Furthermore, the business plan includes communication strategies, alliances, and a flexible service approach. Asesores VM is presented as an innovative proposal with high potential for impact and expansion within Panama's healthcare entrepreneurial ecosystem.
Direction
CURTO RODRIGUEZ, EDUARDO (Tutorships)
CURTO RODRIGUEZ, EDUARDO (Tutorships)
Court
MASIDE SANFIZ, JOSE MANUEL (Chairman)
García Chas, Romina (Secretary)
VAZQUEZ SANMARTIN, ANTONIO (Member)
MASIDE SANFIZ, JOSE MANUEL (Chairman)
García Chas, Romina (Secretary)
VAZQUEZ SANMARTIN, ANTONIO (Member)
Corporate Social Responsibility: Comparative Analysis between Spain and China
Authorship
B.X.
Master in Business Administration [S]
B.X.
Master in Business Administration [S]
Defense date
09.10.2025 16:00
09.10.2025 16:00
Summary
The purpose of this research is to explore corporate social responsibility (CSR) in China and Spain, with the aim of understanding their characteristics, identifying similarities and differences, and learning from the successful experiences of both countries. To carry out this study, a methodological approach based on a comparative analysis of CSR between both countries was used. This analysis allowed us to examine various institutional, regulatory, and cultural aspects that influence how companies assume their social responsibility. Furthermore, factors such as transparency, stakeholder engagement, and long-term sustainability were considered. Among the most relevant findings is the possibility of mutual learning. On the one hand, China can benefit from the regulatory experience and institutional consolidation that characterizes the Spanish CSR model. On the other hand, Spain can draw inspiration from the growing innovation and digitalization of the Chinese business sector, as well as its emerging social responsibility practices in a dynamic environment. These findings have important implications for business practice in both countries. Promoting international dialogue and cooperation between companies and universities could contribute to strengthening a more responsible, ethical, and committed business culture for sustainable development. Thus, the study not only provides academic value but also offers practical recommendations for improving the implementation of CSR policies in diverse contexts.
The purpose of this research is to explore corporate social responsibility (CSR) in China and Spain, with the aim of understanding their characteristics, identifying similarities and differences, and learning from the successful experiences of both countries. To carry out this study, a methodological approach based on a comparative analysis of CSR between both countries was used. This analysis allowed us to examine various institutional, regulatory, and cultural aspects that influence how companies assume their social responsibility. Furthermore, factors such as transparency, stakeholder engagement, and long-term sustainability were considered. Among the most relevant findings is the possibility of mutual learning. On the one hand, China can benefit from the regulatory experience and institutional consolidation that characterizes the Spanish CSR model. On the other hand, Spain can draw inspiration from the growing innovation and digitalization of the Chinese business sector, as well as its emerging social responsibility practices in a dynamic environment. These findings have important implications for business practice in both countries. Promoting international dialogue and cooperation between companies and universities could contribute to strengthening a more responsible, ethical, and committed business culture for sustainable development. Thus, the study not only provides academic value but also offers practical recommendations for improving the implementation of CSR policies in diverse contexts.
Direction
García Chas, Romina (Tutorships)
García Chas, Romina (Tutorships)
Court
CASTRO CASAL, MARIA DEL CARMEN (Chairman)
Garrido Ruso, María (Secretary)
PORTO PEDRIDO, JOSE RAMON (Member)
CASTRO CASAL, MARIA DEL CARMEN (Chairman)
Garrido Ruso, María (Secretary)
PORTO PEDRIDO, JOSE RAMON (Member)