ECTS credits ECTS credits: 6
ECTS Hours Rules/Memories Student's work ECTS: 102 Hours of tutorials: 6 Expository Class: 18 Interactive Classroom: 24 Total: 150
Use languages Spanish, Galician
Type: Ordinary subject Master’s Degree RD 1393/2007 - 822/2021
Departments: Organisation of Companies and Commercialisation
Areas: Business Organisation
Center Faculty of Business Administration and Management
Call: First Semester
Teaching: With teaching
Enrolment: Enrollable | 1st year (Yes)
Ability to understand the bases of the company's competitiveness and apply the main techniques and tools of strategic analysis.
Ability to carry out an analysis of the sector.
Ability to perform an internal analysis of the company.
Ability to identify and assess the different strategic options in the corporate and business fields.
Ability to understand the actions necessary for the implementation and control of the strategy.
1.- Introducing strategic management
2.- Macro-environment and industry analysis
3.- Resources and capabilities analysis
4.- Competitive advantage and business strategy
5.- Corporate strategy and firm development
6.- Strategy implementation
Basic bibliography:
GRANT, R.M. (2014): Dirección estratégica. Conceptos, técnicas y aplicaciones. (8ª edición) Ed. Civitas.
GUERRAS, L.A.; NAVAS, J.E. (2022): La dirección estratégica de la empresa. Teoría y aplicaciones. (6ª edición) Ed. Civitas.
WHITTINGTON, R.; ANGWIN, D.; REGNER, P.; JOHNSON, G.; SCHOLES, K. (2023): Exploring strategy. Text and cases. (13th edition) Ed. Pearson.
Complementary bibliography:
BARNEY, J.B.; HESTERLY, W.S. (2018): Strategic management and competitive advantage. Concepts and cases. (6th edition) Ed. Pearson.
HARRIS, J.D.; LENOX, M.J. (2013): The strategist´s toolkit. Ed. Darden Business Publishing.
HILL, C.W.L.; JONES, G.R.; SCHILLING, M.A. (2019): Administración estratégica: teoría y casos. Un enfoque integral. (12ª edición) Ed. Cengage Learning.
HITT, M.A.; IRELAND, R.D.; HOSKISSON, R.E. (2015): Administración estratégica. Competitividad y globalización: conceptos y casos. (11ª edición) Ed. Cengage Learning.
OSTERWALDER, A.; PIGNEUR, Y. (2011): Generación de modelos de negocio. Ed. Deusto.
OSTERWALDER, A.; PIGNEUR, Y.; ETIEMBLE, F.; SMITH, A. (2020): La empresa invencible. Ed. Empresa Activa.
THOMPSON, A.; STRICKLAND, A.J.; JANES, A.; SUTTON, C.; PETERAF, M.A.; GAMBLE, J. (2018): Administración estratégica. Teoría y casos. (2ª edición internacional) Ed. McGraw-Hill.
Additional bibliography can be detailed by the teacher at the beginning of each lesson.
Competences
BASIC, GENERAL, TRANSVERSAL AND SPECIFIC COMPETENCES OF THE DEGREE
CB01- Possess and understand knowledge that provides a basis or opportunity to be original in the development and/or application of ideas, often in a research context.
CB02- That students know how to apply the knowledge acquired and their ability to solve problems in new or little-known environments within broader (or multidisciplinary) contexts related to their area of study;
CB03- That students are able to integrate knowledge and face the complexity of formulating judgments based on information that, being incomplete or limited, includes reflections on the social and ethical responsibilities linked to the application of their knowledge and judgments.
CG01- Advanced knowledge in Business Management, fundamentally in its methods, techniques and areas of application.
CG02- Ability to have a strategic vision of business problems.
CG03- Ability to apply the knowledge acquired to business reality.
CG04- Ability to solve problems in new or little-known environments.
CG05- Ability to make management decisions in the field of the company in general and in particular in its different functional areas.
CG07- Ability to design integrated management projects or functional areas of the company.
CG08- Mastery of various tools, instruments and management methods necessary to run a company.
CT01- Ethical sense of management and business management.
CT02- Critical reasoning ability
CT03- Capacity for analysis and synthesis.
CT05- Capacity for argumentation and communication
CT06- Ability to integrate and work in teams of diverse composition.
CE01- Overall vision of the company and its environment, which allows diagnosing and understanding complex problems, analyzing them and making appropriate decisions, being aware of their scope.
Expositive sessions will be dedicated to expose the basic contents of the syllabus, emphasizing the most important topics and the relationship between them. Students will put in practice theoretical concepts, through case studies, articles and debates about different topics presented by the teacher. Besides, students must prepare a group project about a topic and present it orally. Doing so, cooperation, communication and discussion skills will be encouraged. Students’ individual work includes study, reading articles provided by the teacher, looking up information in the library, newspaper library or data bases, and the preparation of a project. The tutoring time will be used to orient students on the case studies, readings and presentations, as well as to solve doubts and problems.
The development of the course will be carried out with the support of the virtual classroom created for this purpose on the Moodle platform.
This course will use a combination of readings, case studies and lectures. Theoretical knowledge will be assessed by an exam.
a) 50% exam.
b) 25% active participation during the case study and reading discussion sessions.
c) 25 % presentation of the project.
To get to sum b) and c), the minimum grade in the exam must be 2 over 5 points.
The overall grade must be 5 points or more in a ten scale to pass the subject.
Students must attend to 80% of the lectures and workshops.
Following the Instruction Nº 1/2017 of Secretaría Xeral, students who are exempt from attendance in certain situations will be evaluated with a final exam (100%). Exemption from attendance must be authorized in advance by the university.
In cases of fraudulent exercises or exam, the provisions of the Regulations for the evaluation of student academic performance and review of grades will be applied.
Competences assessment:
– Exam: CB1, CB02, CB03, CG01, CG02, CG03, CG04, CG05, CG07, CG08
– Continuous assessment: CT01, CT02, CT03, CT05, CT06, CE01
This is a six-credit course and each credit is equivalent to 25 hours.
Hours will be distributed in the following way:
– Contact hours (expositive, interactive, tutoring and assessment): 48
– Students’ individual work: 102
For a better understanding, students must do the readings before the classes.
Students must attend lectures and workshops.
Vicente Angel Lopez Lopez
Coordinador/a- Department
- Organisation of Companies and Commercialisation
- Area
- Business Organisation
- Phone
- 982824419
- vicente.lopez.lopez [at] usc.es
- Category
- Professor: University Lecturer
| Wednesday | |||
|---|---|---|---|
| 16:00-17:30 | Grupo /CLE_01 | Spanish | Classroom 5 |
| Friday | |||
| 16:00-18:00 | Grupo /CLIS_01 | Spanish | Classroom 5 |
| 01.10.2025 17:00-20:00 | Grupo /CLE_01 | Classroom 5 |
| 06.11.2025 17:00-20:00 | Grupo /CLE_01 | Seminar 3 |