ECTS credits ECTS credits: 3
ECTS Hours Rules/Memories Student's work ECTS: 51 Hours of tutorials: 3 Expository Class: 9 Interactive Classroom: 12 Total: 75
Use languages Spanish, Galician, English
Type: Ordinary subject Master’s Degree RD 1393/2007 - 822/2021
Departments: Organisation of Companies and Commercialisation
Areas: Marketing and Market Research
Center Faculty of Economics and Business Studies
Call: Second Semester
Teaching: With teaching
Enrolment: Enrollable | 1st year (Yes)
After completing this course, students will be able to:
- Design a research project on management of tourism enterprises.
- Explain the requirements for the measurement scales of the constructs used in the research.
- Design a survey and treat the data using various statistical programs employed in research in tourism business management.
- Interpret results and draw relevant conclusions.
- List and use the main research database in management of tourism enterprises.
- Describe the structure that a research paper must have to be published in an impact journal (JCR).
- Name the influential journals in management of tourism enterprises.
- Explain the publication process in influential journals in management of tourism enterprises.
The contents will be developed during the course are reflected in the descriptor of the subject in the curriculum of the Master.
The syllabus of the subject is divided into 4 basic subjects listed below:
ITEM 1. SCIENTIFIC METHOD: Techniques for research in management
ITEM 2. DATABASES: Data collection.
ITEM 3. TREATMENTt: Analysis of data.
ITEM 4. DISCLOSURE: Scientific journals in management
SARABIA, F.J. (1999) "Metodología para la investigación en marketing y dirección de empresas". Ed. Pirámide.
URIEL, E. y ALDÁS, J. (2005) “Análisis multivariante aplicado”. Ed. Thomson
BYRNE, B.M. (1994) “Structural equation modeling with EQS and EQS/Windows”. Ed. Sage
MALHOTRA, N. (2008) "Investigación de mercados" 5ª Edición Prentice-Hall.
AEDEMO (2000) "La investigación en marketing".
FERNÁNDEZ, A. (1999) "Investigación de mercados: obtención de la información" ed. Civitas
CG3-Solve problems in new or unfamiliar contexts.
CG5-Communicate information, ideas, problems and proposed solutions to specialists and non specialists.
CG6-Integrate knowledge to provide a basis or opportunity to be original in the development and / or application of ideas.
CE15-Use techniques of data collection and analysis.
CE16-Apply appropriate scientific methodologies.
CT2-Demonstrate critical thinking.
CT3-Analyze and synthesize information.
Face-to-face teaching. In the theoretical classes the teacher will develop the program, explaining concepts and topics. The computer and the projector cannon will be used as main supports, projecting presentations and different materials that serve as a guide to the explanations made. In the theoretical classes the blackboard, printed articles or any other information necessary to expand knowledge and clarify doubts will also be used. The interactive sessions may involve the analysis of research articles, resolution of exercises and practical cases, and preparation of research material. Interaction with the student is essential to achieve the desired learning. Tutorials can be face-to-face or virtual (via email or the corporate platform MS ’Teams).
This subject has a Virtual Classroom.
The evaluation will take into account all the activities carried out by the students under the teacher's request. The corresponding score in this continuous evaluation will suppose 50% of the final grade and will be kept for the July opportunity but not for repeaters. The final exam will account for the remaining 50% of the grade. To pass the subject there are two opportunities. Students who do not pass the subject at the first opportunity will be entitled to a second, which will be the one that appears in their academic record in the event that the grade obtained is higher.
To pass the subject, students must attend at least 80% of the scheduled classroom teaching activities.
The evaluation will be carried out as follows:
- Final theoretical and practical test: face-to-face on the dates and times set in the final tests calendar.
- Continuous assessment: telematic delivery (through the virtual campus) and face-to-face resolution.
Students who are granted a class attendance waiver (following Instruction No. 1/2017 of the General Secretariat on the waiver of class attendance in certain circumstances), will be evaluated with a specific final exam that will mean 100% of the grade.
For cases of fraudulent performance of exercises or tests, the “Regulations for evaluating student academic performance and reviewing grades” will apply.
COMPETENCY EVALUATION:
Continuous evaluation: CG5, CG6, CT2
Final exam: CG3, CE15, CE16, CT3
The subject’s workload is 3 ECTS.
Contact hours 27 h.
Hours of personal work: 48 h.
To prepare the course the students should work during the year, keep the theoretical concepts up to date, use the support material provided and keep a constant communication with the teacher.
Maria De La Concepcion Varela Neira
- Department
- Organisation of Companies and Commercialisation
- Area
- Marketing and Market Research
- Phone
- 881811711
- conchi.varela [at] usc.es
- Category
- Professor: University Lecturer
| Wednesday | |||
|---|---|---|---|
| 10:00-11:30 | Grupo /CLE_01 | Spanish | Computer room 3 |
| 11:30-13:30 | Grupo /CLIL_01 | Spanish | Computer room 3 |
| 05.28.2025 17:00-19:00 | Grupo /CLIL_01 | Classroom 18 |
| 05.28.2025 17:00-19:00 | Grupo /CLE_01 | Classroom 18 |
| 07.11.2025 17:00-19:00 | Grupo /CLIL_01 | Classroom 18 |
| 07.11.2025 17:00-19:00 | Grupo /CLE_01 | Classroom 18 |