ECTS credits ECTS credits: 3
ECTS Hours Rules/Memories Hours of tutorials: 4 Expository Class: 15 Interactive Classroom: 10 EEES Clinics: 10 Total: 39
Use languages Spanish, Galician
Type: Ordinary Degree Subject RD 1393/2007 - 822/2021
Departments: Surgery and Medical-Surgical Specialities
Areas: Stomatology
Center Faculty of Medicine and Dentistry
Call: First Semester
Teaching: With teaching
Enrolment: Enrollable
1.- Know how to compile a complete medical history (relevant healthcare and administrative information)
2.- Know the legislation affecting dental clinics and their staff
3.- Be able to plan and organize a typical business model for dental services
4.- Understand the management of human and material resources in a dental clinic
5.- Master effective communication with patients and clinic team
6.- Be able to plan teamwork and organize human resources
7.-Know the principles and fundamentals of clinical and administrative management in a dental clinic
8.- Promote the need for continuous independent learning and motivation for quality.
THEORETICAL PROGRAM
1. - Introduction to Planning and Management of the Dental clinic: General Concepts, Objectives and professional interest of the management and dental marketing. Administrative and legal aspects in the dental clinic.
2. - The patient-client: Types, the first consult, information, communication, attention. Customer Value: concept. Recruitment of patients and Loyalty client. Resolution of claims, crisis management.
3. - Planning and Management of dental clinic: planning and business plan. Financial economic plan. The team: leadership, management, HR organization, selection process, training and motivation. Structure, location and design of the dental clinic. Quality service and value creation: satisfaction and price. Process management and quality of care. Strategical analysis. Internal management. Accounting: production column, break-even point
4. - Marketing of dental clinic: Strategic plan: market research, health marketing, targeting and positioning. Brand and image. Marketing services. The dental clinic as a service company. Advertising.
PRACTICE PROGRAM
1.- Computerization of consultation (paperless practice): Organization of appointments and files. Computer programs for dental management. Integration of new technologies and AI in the dental clinic. Basic office tools.
2.- Legal aspects in the dental clinic (LOPD, documentation, health waste, occupational risk prevention, licenses/regulations as a health center, professional liability insurance, time control/working day and others).
3.- Internal and external marketing. Market positioning, creation of brand image / logo. Promotional conferences.
4.- Team dynamics. Time management. Distribution of tasks and workflows.
5.- Human resources management. Recruitment and selection of personnel.Training of auxiliary personnel.
BASIC AND COMPLEMENTARY BIBLIOGRAPHY
Borrego Osete M.J. (2021)Gestión y Dirección de clínicas dentales. Ed. Formación Alcalá, S.L.
Gallas-Torreira, M. (2018). Gestión de calidad del servicio odontológico: aproximación teórico-práctica. Ed. Académica Española (EAE), Latvia.
Harrison, J.L., Willis, D.O., Thieman, Ch. K. (2023). Business Basics for Dentists. Second Edition. Ed. John Wiley & Sons, Inc., New Jersey, USA.
Hernández, A., Martínez, J.M. (2014). Marketing Sanitario. Evolución-Revolución. Business Marketing School, ESIC Editorial, Madrid.
Morchón, P. (2017). El camino hacia el éxito de tu clínica dental. Ed. Quintessence, S.L. España. Barcelona.
Okuji, M. (2010). Dental practice: get in the game. Winning bussiness strategies for new dentists. Quintessence Publishing Co, Inc. Quintessence Books.
Roig Jornet, P. (2018). Odontología Slow. Gestión hacia la excelencia. Ed. Quintessence, S.L. España. Barcelona.
Sáez, F. (2011). Cómo crear y gestionar tu consulta. S.P.A.,S.L. Madrid.
Tremosa, X., Pellicer L. (2025) Gestión estratégica de la clínica dental. Ed. Quintessence, España. Barcelona.
Young, L.B., O´Toole, C.R., Wolf, B. (2015). Communication skills for dental health care providers. Ed. Quintessence Publishing Co, Inc. Quitessence books.
LINKS OF INTEREST
USC University Library website https://www.usc.gal/gl/servizos/area/biblioteca-universitaria
General Council of Dentists of Spain website http://www.colegiodedentistas.com/
Dental Economics magazine website http://www.dentaleconomics.com/index.html
Infomed Dental website http://www.infomed.es/
Described in the description of the Degree in Dentistry at USC:
- KNOWLEDGES:
Con12 Know dental biomaterials: their handling, properties, indications, allergies, biocompatibility, toxicity, waste disposal and environmental impact.
Con13 Know the National Health System, the basic aspects of health legislation, clinical management and adequate use of health resources, understanding the importance of the role of the dentist in the field of primary health care
Con15 Apply the principles of ergonomics in dental work, both individually and within the team and work where appropriate, also in the principles of prevention of occupational hazards associated with dental practice.
Con16 Provide a comprehensive approach to oral care and apply the principles of health promotion and prevention of oral diseases.
Con20 Know the impacts of demographic and epidemiological trends in the practice of dentistry.
Con21 Know the organization and provision of oral health care in the community, both privately and publicly, as well as general health care and the role of the dentist in these areas.
Con23 Know the legislative and administrative ethical-deontological precepts governing the dental profession and its application in management and clinical practice, as well as knowing the organization, competencies and functions of professional corporations.. Comply with all kinds of medical-legal documents and records.
Con24 Know the role of the dentist within the health professions and work with other healthcare professionals and other members of the dental team.
Con25 Recognize that the patient is the centre of care and that all interactions, including prevention, diagnosis, planning and execution of treatment and maintenance, should seek their best interest, avoiding any type of discrimination and respecting confidentiality
- SKILLS:
H/D01 To know the essential elements of the profession of dentist, including ethical principles and legal responsibilities.
H/D02 Understand the importance of two ethical principles for the benefit of the patient, society and profession, with special attention to professional secrecy.
H/D03 Know how to identify the concerns and expectations of the patient, communicate effectively and clearly, orally and in writing with patients, family members, the media and other professionals.
H/D04 Understand and recognize the relevant social and psychological aspects in treating patients.
H/D06 Understand the importance of conducting a professional practice with respect to patient autonomy, beliefs and culture.
H/D07 Promote autonomous learning of new knowledge and techniques, and motivation for quality.
H/D08 Know how to share information with other healthcare professionals and work as a team.H/D09 Understand the importance of maintaining and using records with patient information for further analysis, preserving the confidentiality of the data.
H/D17 Understand and recognize the principles of ergonomics and occupational safety (including cross-infection control, radiation protection, and occupational and biological diseases).
H/D18 Know, critically assess and know how to use clinical and biomedical information sources to obtain, organize, interpret and communicate scientific and health information.
H/D20 Obtain and elaborate a clinical history containing all relevant information.
H/D30 Recognize the role of the dentist in prevention and protection actions in oral diseases, in maintaining and promoting health, at the individual level as a community.
- COMPETENCES:
Comp 04 Knowledge of a second language
Comp 06 Information Management Skills (Ability to Search and Manage Information from Various Sources)
Comp 08 Decision Making
Comp 09 Critical and self-critical capacity
Comp 11 Interpersonal Skills
Comp 12 Ability to work in an interdisciplinary team
Comp 13 Ability to communicate with experts in othComp 16 Ethical commitment
Comp 17 Ability to apply knowledge in practice
Comp 19 Autonomous Learning Capacity
Comp 20 Ability to adapt to new situations
Comp 21 Ability to generate new ideas (creativity)
Comp 22 Leadership
Comp 25 Project Design and Management
Comp 26 Initiative and Entrepreneurship
Comp 27 Concern for Quality
Comp 28 Achievement Motivation
Mainly capacity for analysis and synthesis, problem solving, decision making, critical and self-critical capacity, teamwork, skills in interpersonal relationships, promoting quality of care, ability to adapt to new situations.
In the theoretical part, the contents will be taught by the teachers through lectures with the support of the Virtual Classroom of the subject to provide documentation for the study (.doc and .pdf documents, .ppt presentations, videos or web links) and the self-assessment tests of the subject. The Virtual Classroom of the subject constitutes a teaching tool facilitating learning and evaluation. But it will also be used as a communication tool, with its weekly consultation being recommended.
The practical part allows the acquisition of skills and abilities related to the theoretical contents of the subject. The knowledge acquired in practical workshops/clinical practices will be applied in a practical way with the methodology of problem solving in the dental clinic with patients, in the scheduled interactive discussion and debate sessions and through the analysis of clinical cases and practical exercises. The complementary information for carrying out the practices (type and objective of the practice, instructions, brief explanatory summary, necessary materials and instruments, schedule and distribution of boxes/groups, practice assessment rubric, etc. will be shared in the Virtual Classroom prior to its completion).
In the tutorials, the teachers will attend to the students individually in person to guide them in the study of the subject and resolve the doubts and difficulties raised both in the theoretical teaching and in the practice of the subject. The tutorials are held on Tuesdays from 9:30 to 13:30 h and on Wednesdays from 18:30 to 20:30 h in the subject office located on the 1st floor (next to the seminar). The tutorials will be scheduled by appointment through the institutional email, exceptionally in justified cases they may be online through the TEAMS platform or at another date and time previously agreed upon with the students.
The expository teaching will be given in the Suárez-Núñez classroom (floor 0, Dentistry building) in a single group. The practical teaching will be carried out in the boxes of the dental clinic on the 2nd floor assigned to the 5th year of the degree, the students distributed by boxes/groups according to the practice to be carried out.
The theoretical part will be assessed through a final written test in person at the center on the date approved by the Faculty Board. This test of theoretical content will be a test type with 35 multiple-choice questions (30% of the final grade) and 5 short-answer questions (20% of the final grade). The test-type questions will have four answer options, only one of which is correct.
The assessment of the practical part will be a continuous assessment type, assessing attendance and assessment of clinical practices/practical workshops and performance of practical exercises.
Attendance at the practices is mandatory and the teaching staff will establish the form of recovery according to the type of practice not carried out.
The final grade for the subject will be the result of weighing the evaluation of theoretical (40%) and practical (60%) contents of the subject. The practical grade will be the result of the evaluation of clinical practices (45%) and practical exercises/workshops/self-assessment test (15%).
In the event that fraudulent execution of exercises or tests (plagiarism and/or improper use of technologies) is confirmed, the provisions of the “Normativa de avaliación do rendemento académico dos estudantes e de revisión de cualificacións” will apply. For the second or extraordinary call, the evaluation will have the same format as in the first call (explained above).
The student must attend all coursework activities and dedicate 10 hours to studying the topics presented in the lectures. Approximately 25 hours must be devoted to preparing for interactive/practical sessions and approximately 5 hours must be devoted to reading recommended texts and documents or completing practical exercises.
Previous subjects with clinical practices is a very important recommendation however is not prerequisite in the grade memory to study the subject. Students are encouraged to attend and actively participate in theoretical and practical classes, to review previously on the theoretical aspects discussed in the previous expository and interactive sessions and to use the virtual campus of the subject.
During the academic year it is recommended to consult weekly the institutional e-mail (@ rai.usc.es) and the Virtual Campus of the subject to participate in the sessions of Teams and webtutorías and to carry out the indicated tasks which will allow the control and monitoring of active participation for the final evaluation.
It is recommended that students who observe difficulties learning the subject or have doubts that make it difficult to understand or assimilate the contents request a face-to-face tutoring session in order to monitor their progress individually and improve their use.
It is advisable to have previous computer and office knowledge.
The communication between faculty and students will be via USC's institutional email (rai [at] usc.es (rai[at]usc[dot]es)) and the subject's Virtual Classroom notification system. The students can also use the telephone or videoconference (TEAMS platform) to contact faculty when in-person attendance is not possible or immediate communication is required. The faculty's email address and office telephone number (located on the 1st floor of the Dentistry building) can be found in the subject information section on the USC website or in the USC institutional directory.
Maria Mercedes Gallas Torreira
Coordinador/a- Department
- Surgery and Medical-Surgical Specialities
- Area
- Stomatology
- Phone
- 881812354
- mercedes.gallas.torreira [at] usc.es
- Category
- Professor: University Lecturer
| Wednesday | |||
|---|---|---|---|
| 16:00-17:00 | Grupo /CLE_01 | Spanish | Dentistry-A. Suárez Nuñez |
| 12.17.2025 16:00-18:00 | Grupo /CLE_01 | Dentistry-A. Suárez Nuñez |
| 06.10.2026 16:30-18:30 | Grupo /CLE_01 | Dentistry-A. Suárez Nuñez |