ECTS credits ECTS credits: 4.5
ECTS Hours Rules/Memories Hours of tutorials: 2 Expository Class: 17 Interactive Classroom: 22 Total: 41
Use languages Spanish, Galician
Type: Ordinary Degree Subject RD 1393/2007 - 822/2021
Center Faculty of Business Administration and Management
Call: First Semester
Teaching: Sin Docencia (En Extinción)
Enrolment: No Matriculable (Sólo Planes en Extinción)
After studying this subject, the student should be able to:
• Know the main concepts, methodologies and tools for strategic analysis
• Understand the most relevant aspects related to the design and implementation of strategies
• Know the driving factors of the innovation strategy and its impact on organizational competitiveness
1. Strategic management
2. Analysis of the environment
3. Analysis of the sector
4. Analysis of the company
5. Competitive advantage and business strategy
6. The relevance of innovation in the company
7. The strategic dimension of innovation
8. Formulation of innovation strategies
9. Innovative business models
BASIC:
JOHNSON, Gerry; SCHOLES, Kevan y WHITTINGTON, Richard (2010): Fundamentos de estrategia. Madrid: Pearson Educación.
GRANT,Robert M. (2006): Dirección Estratégica. Conceptos, Técnicas y Aplicaciones. Editorial Civitas.
GUERRAS MARTÍN, Luís A. y NAVAS LÓPEZ, José E. (2023): Fundamentos de dirección estratégica de la empresa. (3ª edición). Editorial Civitas.
SCHILLING, M.A. (2019): Strategic management of technological innovation. (6th edition) Ed. McGraw Hill.
SCHILLING, M.A. (2008): Dirección estratégica de la innovación tecnológica. (2ª edición) Ed. McGraw Hill.
TIDD, J.; BESSANT, J.R. (2014): Strategic innovation management. Ed. Wiley.
COMPLEMENTARY
GRANT, R.M. (2014): Dirección Estratégica. Conceptos, técnicas y aplicaciones. (8ª edición) Ed. Civitas.
FERNÁNDEZ SÁNCHEZ, E. (2005): Estrategia de innovación. Ed. Thomson.
GUERRAS, L.A.; NAVAS, J.E. (2016): La dirección estratégica de la empresa. Teoría y aplicaciones. (5ª edición revisada) Ed. Civitas.
HIDALGO, A.; LEÓN, G.; PAVÓN, J. (2013): La gestión de la innovación y la tecnología en las organizaciones. Ed. Pirámide.
HILL, C.W.L.; JONES, G.R.; SCHILLING, M.A. (2015): Administración estratégica: teoría y casos. Un enfoque integral. (11ª edición) Ed. Cengage Learning.
JOHNSON, G.; WHITTINGTON, R.; SCHOLES, K.; ANGWIN, D.; REGNER, P. (2017): Exploring strategy. Text and cases. (11th edition) Ed. Pearson.
TIDD, J.; BESSANT, J.R. (2018): Managing innovation: integrating technological, market and organizational change. (6th ed.) Ed. Wiley.
BASIC AND GENERAL
CB1. That students have demonstrated that they possess and understand knowledge in an area of study that starts from the base of general secondary education, and is usually found at a level that, although supported by advanced textbooks, also includes some aspects that imply knowledge from the forefront of your field of study.
CB2. That students know how to apply their knowledge to their work or vocation in a professional way and possess the competencies that are usually demonstrated through the elaboration and defense of arguments and the resolution of problems within their area of study.
CB3. That students have the ability to gather and interpret relevant data (usually within their area of study) to make judgments that include reflection on relevant issues of a social, scientific or ethical nature
CB4. That students can transmit information, ideas, problems and solutions to both specialized and non-specialized audiences
CB5. That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy
CG1. Acquire a set of theoretical and practical knowledge in relation to the process of creating and managing companies in the digital age
CG2. Identify, gather, analyze and interpret relevant data on issues related to the business and technological field
CG3. Learn to plan and implement new technologies to help improve the competitiveness of companies
SPECIFICS
CE1. Understand the fundamental aspects of the social and economic environment at the macro and micro level, and in particular consumer behavior, in the global framework of the new economy and the information society
CE2. Know and understand the basic elements of business management and its main functional areas under the framework of ethics and social responsibility
CE3. Analyze, diagnose and make decisions in the different functional areas of business management selecting and applying the most appropriate technological tools
CE4. Identify, design, develop, plan, manage and evaluate projects for the creation or transformation of products, services, processes or companies, promoting innovation and entrepreneurship
CE5. Understand the integrating role of technology and know the main technological products and technology trends associated with the various areas of business management
CE6. Develop the strategic analysis of the company and its environment to make strategic and tactical decisions in the different functional areas and be able to formulate a technological strategy that supports a business.
TRANSVERSAL
CT1. Think in an integrated and critical way and approach problems from different perspectives
CT2. Search, process, analyze and synthesize information from different sources
CT5. Ability to solve problems and make decisions by applying theoretical knowledge to practice
This subject has not assigned teaching because it is a curriculum in extinction. The students will have to prepare the subject autonomously, being guided by the teaching staff in the hours destined to tutorials, which will serve to resolve doubts and solve problems faced in the teaching-learning process.
The evaluation system will consist of a final test of contents in which the learning results will be assessed. It will represent 100% of the grade.
The subject has 6 ECTS, equivalent to 150 hours.
Alejo Becerra Diaz
- Department
- Organisation of Companies and Commercialisation
- Area
- Business Organisation
- Phone
- 982824460
- Category
- Professor: Temporary supply professor for Special Services and others
| 01.13.2026 15:00-18:00 | Grupo de examen | Seminar 1 |
| 06.09.2026 15:00-18:00 | Grupo de examen | Seminar 1 |