ECTS credits ECTS credits: 4.5
ECTS Hours Rules/Memories Hours of tutorials: 2 Expository Class: 17 Interactive Classroom: 22 Total: 41
Use languages Spanish, Galician
Type: Ordinary Degree Subject RD 1393/2007 - 822/2021
Center Faculty of Business Administration and Management
Call: First Semester
Teaching: Sin Docencia (En Extinción)
Enrolment: No Matriculable (Sólo Planes en Extinción)
After studying this subject, the student should be able to:
• Know the main concepts, methodologies and tools for strategic analysis
• Understand the most relevant aspects related to the design and implementation of strategies
• Know the driving factors of the innovation strategy and its impact on organizational competitiveness
1. Strategic management
2. Analysis of the environment
3. Analysis of the sector
4. Analysis of the company
5. Competitive advantage and business strategy
6. The relevance of innovation in the company
7. The strategic dimension of innovation
8. Formulation of innovation strategies
9. Innovative business models
BÁSICA:
-GUERRAS MARTÍN, Luís A. y NAVAS LÓPEZ, José E. (2023): Fundamentos de dirección estratégica de la empresa (3ª edición). Editorial Civitas.
-GUERRAS, L.A.; NAVAS, J.E. (2022): La dirección estratégica de la empresa. Teoría y aplicaciones. (6ª edición revisada) Ed. Civitas.
-SCHILLING, M.A. (2023): Strategic management of technological innovation. (7ª Edición) Ed. McGraw Hill.
-SCHILLING, M.A. (2008): Dirección estratégica de la innovación tecnológica. (2ª edición) Ed. McGraw Hill.
-THOMSON, A.; PETERAF, M.; GAMBLE, J.; STRICKLAND III, A. (2023). Administración Estratégica. (23 edición).Ed. McGraw Hill.
COMPLEMENTARIA
- FERNÁNDEZ SÁNCHEZ, E. (2005): Estrategia de innovación. Ed. Thomson.
- GRANT,Robert M. (2006): Dirección Estratégica. Conceptos, Técnicas y Aplicaciones. Editorial Civitas.
- GRANT, R.M. (2014): Dirección Estratégica. Conceptos, técnicas y aplicaciones. (8ª edición) Ed. Civitas.
- FERNÁNDEZ SÁNCHEZ, E. (2005): Estrategia de innovación. Ed. Thomson.
-JOHNSON, Gerry; SCHOLES, Kevan y WHITTINGTON, Richard (2010): Fundamentos de estrategia. Madrid: Pearson Educación.
- JOHNSON, G.; WHITTINGTON, R.; SCHOLES, K.; ANGWIN, D.; REGNER, P. (2017): Exploring strategy. Text and cases. (11th edition) Ed. Pearson.
- TIDD, J.; BESSANT, J.R. (2018): Managing innovation: integrating technological, market and organizational change. (6th ed.) Ed. Wiley.Competencias básicas y generales
BASIC AND GENERAL
CB1. That students have demonstrated that they possess and understand knowledge in an area of study that starts from the base of general secondary education, and is usually found at a level that, although supported by advanced textbooks, also includes some aspects that imply knowledge from the forefront of your field of study.
CB2. That students know how to apply their knowledge to their work or vocation in a professional way and possess the competencies that are usually demonstrated through the elaboration and defense of arguments and the resolution of problems within their area of study.
CB3. That students have the ability to gather and interpret relevant data (usually within their area of study) to make judgments that include reflection on relevant issues of a social, scientific or ethical nature
CB4. That students can transmit information, ideas, problems and solutions to both specialized and non-specialized audiences
CB5. That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy
CG1. Acquire a set of theoretical and practical knowledge in relation to the process of creating and managing companies in the digital age
CG2. Identify, gather, analyze and interpret relevant data on issues related to the business and technological field
CG3. Learn to plan and implement new technologies to help improve the competitiveness of companies
SPECIFICS
CE1. Understand the fundamental aspects of the social and economic environment at the macro and micro level, and in particular consumer behavior, in the global framework of the new economy and the information society
CE2. Know and understand the basic elements of business management and its main functional areas under the framework of ethics and social responsibility
CE3. Analyze, diagnose and make decisions in the different functional areas of business management selecting and applying the most appropriate technological tools
CE4. Identify, design, develop, plan, manage and evaluate projects for the creation or transformation of products, services, processes or companies, promoting innovation and entrepreneurship
CE5. Understand the integrating role of technology and know the main technological products and technology trends associated with the various areas of business management
CE6. Develop the strategic analysis of the company and its environment to make strategic and tactical decisions in the different functional areas and be able to formulate a technological strategy that supports a business.
TRANSVERSAL
CT1. Think in an integrated and critical way and approach problems from different perspectives
CT2. Search, process, analyze and synthesize information from different sources
CT5. Ability to solve problems and make decisions by applying theoretical knowledge to practice
Independent student work
The assessment will consist of a final content exam: a mandatory test that will assess learning outcomes and may include short-answer questions, multiple-choice questions, brief reasoning questions, or cases (real or invented) to which students must provide a solution based on the theoretical content of the subject and/or the skills/competencies developed. Weight in the final grade: 100%. This part will assess the following competencies: all. The exam will be conducted in person.
In cases of fraudulent completion of exercises or tests, the provisions of the Regulations for the Evaluation of Student Academic Performance and the Review of Qualifications will apply.
here are two chances to pass the subject. Students who do not pass the subject on the first try will be entitled to a second chance, which will appear on their academic record if the grade obtained is higher.
In accordance with the USC's current Permanence Regulations for Undergraduate and Master's studies (art. 5.2), mere attendance and/or participation in any of the activities subject to assessment will result in the student's final grade being anything other than NOT PRESENTED.
Tutorials will be held during the regular schedule officially published by the faculty, based on student demand.
The course has 4.5 credits.
Independent student work is important.
Tutoring is a useful resource that students should use as often as necessary.
Begoña Barreiro Fernandez
- Department
- Organisation of Companies and Commercialisation
- Area
- Business Organisation
- Phone
- 982824421
- begona.barreiro [at] usc.es
- Category
- Professor: University Lecturer
| 01.14.2026 12:00-15:00 | Grupo de examen | Classroom 6 |
| 06.12.2026 15:00-18:00 | Grupo de examen | Classroom 6 |