ECTS credits ECTS credits: 4.5
ECTS Hours Rules/Memories Hours of tutorials: 2 Expository Class: 17 Interactive Classroom: 22 Total: 41
Use languages Spanish, Galician
Type: Ordinary Degree Subject RD 1393/2007 - 822/2021
Departments: Organisation of Companies and Commercialisation
Areas: Business Organisation
Center Faculty of Business Administration and Management
Call: First Semester
Teaching: With teaching
Enrolment: Enrollable
After studying this subject, the student should be able to:
• Know the main concepts, methodologies and tools for strategic analysis
• Understand the most relevant aspects related to the design and implementation of strategies
• Know the driving factors of the innovation strategy and its impact on organizational competitiveness
1. Strategic management
2. Analysis of the environment
3. Analysis of the sector
4. Analysis of the company
5. Competitive advantage and business strategy
6. The relevance of innovation in the company
7. The strategic dimension of innovation
8. Formulation of innovation strategies
9. Innovative business models
BASIC:
JOHNSON, Gerry; SCHOLES, Kevan y WHITTINGTON, Richard (2010): Fundamentos de estrategia. Madrid: Pearson Educación.
GRANT,Robert M. (2006): Dirección Estratégica. Conceptos, Técnicas y Aplicaciones. Editorial Civitas.
GUERRAS MARTÍN, Luís A. y NAVAS LÓPEZ, José E. (2023): Fundamentos de dirección estratégica de la empresa. (3ª edición). Editorial Civitas.
SCHILLING, M.A. (2019): Strategic management of technological innovation. (6th edition) Ed. McGraw Hill.
SCHILLING, M.A. (2008): Dirección estratégica de la innovación tecnológica. (2ª edición) Ed. McGraw Hill.
TIDD, J.; BESSANT, J.R. (2014): Strategic innovation management. Ed. Wiley.
COMPLEMENTARY
GRANT, R.M. (2014): Dirección Estratégica. Conceptos, técnicas y aplicaciones. (8ª edición) Ed. Civitas.
FERNÁNDEZ SÁNCHEZ, E. (2005): Estrategia de innovación. Ed. Thomson.
GUERRAS, L.A.; NAVAS, J.E. (2016): La dirección estratégica de la empresa. Teoría y aplicaciones. (5ª edición revisada) Ed. Civitas.
HIDALGO, A.; LEÓN, G.; PAVÓN, J. (2013): La gestión de la innovación y la tecnología en las organizaciones. Ed. Pirámide.
HILL, C.W.L.; JONES, G.R.; SCHILLING, M.A. (2015): Administración estratégica: teoría y casos. Un enfoque integral. (11ª edición) Ed. Cengage Learning.
JOHNSON, G.; WHITTINGTON, R.; SCHOLES, K.; ANGWIN, D.; REGNER, P. (2017): Exploring strategy. Text and cases. (11th edition) Ed. Pearson.
TIDD, J.; BESSANT, J.R. (2018): Managing innovation: integrating technological, market and organizational change. (6th ed.) Ed. Wiley.
BASIC AND GENERAL
CB1. That students have demonstrated that they possess and understand knowledge in an area of study that starts from the base of general secondary education, and is usually found at a level that, although supported by advanced textbooks, also includes some aspects that imply knowledge from the forefront of your field of study.
CB2. That students know how to apply their knowledge to their work or vocation in a professional way and possess the competencies that are usually demonstrated through the elaboration and defense of arguments and the resolution of problems within their area of study.
CB3. That students have the ability to gather and interpret relevant data (usually within their area of study) to make judgments that include reflection on relevant issues of a social, scientific or ethical nature
CB4. That students can transmit information, ideas, problems and solutions to both specialized and non-specialized audiences
CB5. That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy
CG1. Acquire a set of theoretical and practical knowledge in relation to the process of creating and managing companies in the digital age
CG2. Identify, gather, analyze and interpret relevant data on issues related to the business and technological field
CG3. Learn to plan and implement new technologies to help improve the competitiveness of companies
SPECIFICS
CE1. Understand the fundamental aspects of the social and economic environment at the macro and micro level, and in particular consumer behavior, in the global framework of the new economy and the information society
CE2. Know and understand the basic elements of business management and its main functional areas under the framework of ethics and social responsibility
CE3. Analyze, diagnose and make decisions in the different functional areas of business management selecting and applying the most appropriate technological tools
CE4. Identify, design, develop, plan, manage and evaluate projects for the creation or transformation of products, services, processes or companies, promoting innovation and entrepreneurship
CE5. Understand the integrating role of technology and know the main technological products and technology trends associated with the various areas of business management
CE6. Develop the strategic analysis of the company and its environment to make strategic and tactical decisions in the different functional areas and be able to formulate a technological strategy that supports a business.
TRANSVERSAL
CT1. Think in an integrated and critical way and approach problems from different perspectives
CT2. Search, process, analyze and synthesize information from different sources
CT5. Ability to solve problems and make decisions by applying theoretical knowledge to practice
The course will be taught in blended learning using as support the corporate platforms of the USC: Moodle (Virtual Campus) and MS Teams. The study and learning of this course will be supported by the following activities:
(a) Autonomous study by the students of the didactic materials corresponding to each thematic unit, which the faculty will make available to the students in the Virtual Campus.
(b) Performance by the students of practical activities, preferably of an individual nature. In this sense, several practical cases will be proposed to be developed throughout the course and must be delivered on the corresponding dates according to the established schedule. The information and delivery of these activities will be articulated through the Virtual Campus.
(c) Active participation of students in collaborative activities (e.g., discussion forums). These discussion forums will allow students to express their views and opinions, seeking interaction and shared debate.
(d) Face-to-face sessions: These sessions, which will be developed according to the schedules established by the Faculty, will be given in the corresponding classroom and will be broadcast synchronously in streaming. Consequently, students will be able to attend them either physically or by connecting through MS Teams. In these sessions a brief review of the general contents of each thematic unit will be carried out and other complementary activities will be developed to those carried out individually by the students and oriented to encourage the participation and sharing of the whole group.
The autonomous work of the students will be guided by the teacher in the hours destined to tutorials. These tutorials will be developed preferably through the MS Teams platform.
The evaluation will take into account all the activities carried out by the students (carrying out and participating in the analysis of cases, debate and commentary on readings of articles or press news, viewing and commenting on videos, carrying out and presenting work, carrying out questionnaires on content. theoretical or practical, etc.).
To pass the subject there are two opportunities. Students who do not pass the subject on the first opportunity will have the right to a second, which will be the one that appears in their academic record in the event that the grade obtained is higher.
The evaluation system for these two opportunities is set out below.
Ordinary first chance:
A) Continuous evaluation (50%):
Participation in class, resolution and participation in the analysis of cases, debate of readings, completion and presentation of group work and other activities.
In this part the following competences will be evaluated: CB1, CB2, CB3, CB4, CG3, CT1, CT2, CT5.
B) Final content exam (50%):
The evaluation of the theoretical knowledge will be carried out by means of a partial and / or final exam.
In this part the following competences will be evaluated: CB5, CG1, CT5, CT2.
The final test will be in person.
In order to pass the course, the student must obtain a grade higher or equal to five (out of ten) in the exam, and a grade higher or equal to five (out of ten) in the continuous evaluation. If either or both of these minimums are not passed, the final grade will only take into account the higher of the two grades.
Second opportunity:
The same evaluation system will be applied as in the first opportunity, that is, a new final content exam will be carried out, with the weighting established for the first opportunity, which will be added with the score achieved in the continuous evaluation.
According to the "Regulamento para o desenvolvemento da docencia semipresencial na Facultade de Administración e Dirección de Empresas" approved by the Xunta de Facultade de Administración e Dirección de Empresas on 13/09/2021, attendance to at least 75% of the face-to-face sessions will be mandatory. In case the student does not meet this minimum, he/she will lose the right to continuous assessment, which will be graded with a zero regardless of the grade achieved. Students who are granted dispensation from attendance following the Instruction N. 1/2017, of the General Secretariat, on the dispensation of class attendance in certain circumstances will be evaluated with a specific final exam that will account for 100% of the final grade.
In cases of fraudulent completion of exercises or tests, the provisions of the Regulations for the evaluation of the academic performance of the student body and the review of qualifications will apply.
The course is 4.5 credits. The 112.5 hours of total work are distributed as follows:
a) Face-to-face sessions for presentation of basic contents, practical activities, etc.: 9 hours.
b) Tutorials in small groups (physical attendance or by MS Teams): 4 hours.
c) On-site exam: 3 hours
d) Autonomous work of the student: 96.5 hours.
In order to maximize learning, it is recommended that students, before each classroom session, have previously reviewed the didactic materials of the corresponding subject according to the course schedule. On the other hand, it is important that they actively participate in all the activities proposed by the teachers and consult the bibliography and other recommended material.
Tutorials are a useful resource that students should use as often as necessary. Access to the virtual campus and institutional mail is essential to be informed about different issues throughout the course.
Alejo Becerra Diaz
Coordinador/a- Department
- Organisation of Companies and Commercialisation
- Area
- Business Organisation
- Phone
- 982824460
- Category
- Professor: Temporary supply professor for Special Services and others
| Thursday | |||
|---|---|---|---|
| 19:00-21:00 | Grupo /CLIS_01 | Spanish | Seminar 1 |
| 01.13.2025 19:00-22:00 | Grupo /CLIS_01 | Seminar 1 |
| 06.09.2025 19:00-22:00 | Grupo /CLIS_01 | Seminar 1 |