ECTS credits ECTS credits: 4.5
ECTS Hours Rules/Memories Hours of tutorials: 2 Expository Class: 17 Interactive Classroom: 22 Total: 41
Use languages Spanish, Galician
Type: Ordinary Degree Subject RD 1393/2007 - 822/2021
Departments: Financial Economics and Accounting, Organisation of Companies and Commercialisation
Areas: Financial Economics and Accounting, Marketing and Market Research, Business Organisation
Center Faculty of Business Administration and Management
Call: First Semester
Teaching: With teaching
Enrolment: Enrollable
After completing the subject the student will be able to:
• Understand the importance of innovation as a key success factor for creating value, growth and sustainability.
• Know the tools and experiences necessary for the creation of new companies. Understand the ecosystems with potential for the development of entrepreneurial initiatives.
• To understand and evaluate the success or failure of previous entrepreneurial initiatives.
• Apply the concepts, tools and techniques of analysis and the skills acquired in the different subjects of the degree to the preparation of business plans.
• Provide the business plan with complete and credible content, and present it clearly.
• Analyse and defend the viability of the business before third parties.
• Entrepreneurship and sources of business ideas.
• The entrepreneur in new media.
• Business plan: objectives, structure, resources for its development.
• Commercial viability, technical-organisational viability and financial viability in the business plan.
Basic:
- Castro Abancéns, I (2015). “Creación de empresas para emprendedores” . 2ªEd. Pirámide
- Castan Ferrero, J.M., La Gestión Financiera de la Empresa, Ed. Pirámide, 1997
- Clark, T.; Osterwalder, A.; Pigneur, Y (2019). “Tu modelo de negocio”. Ed. Deusto
- Díaz Fernández, M.J. (2015). “Creación de empresas. Paso a paso”. Ed. Alcalá Grupo editorial.
- Jiménez Rodríguez y otros, Análisis y Cálculo de las Operaciones Financieras, Tórculo Ediciones
- Osterwalder, A.; Pigneur, Y.; Bernarda, B.; Smith, A. (2019). “Diseñando la propuesta de valor”. Ed. Deusto.
- Osterwalder, A. ; Pigneur, Y. (2020). “Generación de modelos de negocio”. Ed. Deusto
- Sánchez Morales, M. (2013) Manual de Creacion de Empresas Digitales y Comercio Electronico 2.0: emprendedores digitales. CreateSpace Independent Publishing Platform
- Ariza A. y Ruiz, I., “Finanzas para todos, ESIC, 1999
- Richard, A. Brealey Steward C. Myers (1998): Fundamentos de financiación empresarial (5ª edición). McGraw Hill.
- Suárez Suárez, S.: Decisiones óptimas de inversión financiación en la empresa (15º edición); Ed. Pirámide.
Complementary:
- Castro Abancéns, I.. De la start-up a la empresa. Pirámide. 2016
- Gómez Gras, J.M., et al (2012). “Manual de casos sobre creación de empresas en España”. Ed. McGraw- Hill.
- Ries, E. (2018). “El camino hacia el Lean Startup. “. Ed. Deusto.
- Ruano, L.A.; Velasco, R. (2018). Emprendimiento en el entorno digital. E. Marcombo.
- Castillo Clavero, A.M. (2018). “Dirección de empresas”. Ed. Pirámide.
BASIC AND GENERAL
CB1. Students should have demonstrated possession and understanding of knowledge in an area of study that builds on the foundation of general secondary education, and is usually at a level that, while relying on advanced textbooks, also includes some aspects that involve knowledge from the cutting edge of their field of study.
CB2. Students are able to apply their knowledge to their work or vocation in a professional manner and possess the competences usually demonstrated through the development and defence of arguments and problem solving within their field of study.
CB3. Students have the ability to gather and interpret relevant data (usually within their area of study) in order to make judgements that include reflection on relevant social, scientific or ethical issues.
CB4. Students are able to transmit information, ideas, problems and solutions to both specialised and non-specialised audiences.
CB5. That students have developed the necessary learning skills to undertake further studies with a high degree of autonomy.
GC1. Acquire a set of theoretical and practical knowledge in relation to the process of creating and managing companies in the digital era.
GC2. Identify, gather, analyse and interpret relevant data on issues related to business and technology.
GC6. Ability to lead and organise work, both individually and collaboratively, and to adapt to a constantly changing and evolving environment.
TRANSVERSAL AND SPECIFIC
CT7. Oral and written communication adapted to the needs of the target audience.
CT9. Capacity for autonomous learning and self-evaluation.
CT11. Develop creativity, initiative and entrepreneurial spirit.
CE4. Identify, design, manage and evaluate projects for the creation or transformation of products or processes, promoting innovation and entrepreneurship.
The subject synthesizes and works from what has been learnt in other subjects throughout the degree, confronting the theoretical knowledge previously acquired with the reality of putting a business plan into practice. Accordingly, the course will have an eminently practical focus.
Classroom sessions will combine the explanation of the necessary contents with the implementation of these contents by the students. Likewise, the sessions will also be able to relate the contents to current affairs through the debate of relevant texts and articles; work on creativity dynamics; simulations, etc. All sessions are aimed at the active participation of students.
The students' personal work activities include, in addition to the time dedicated to study, the carrying out of the activities indicated by the teaching staff.
The sessions will take place during the official timetable published by the centre and will be face-to-face.
The teaching staff will be able to monitor student attendance and participation in the sessions.
The autonomous work of the students will be guided by the teacher during the hours set aside for tutorials.
Visits to companies will be attempted, which will allow a closer approach to business reality.
The evaluation will take into account all the activities carried out by the students (completion and active participation in the proposed sessions and activities).
In cases of fraudulent performance of exercises or tests, the provisions of the Regulations for the evaluation of students' academic performance and the review of qualifications will apply.
There are two opportunities to pass the subject. Students who do not pass the subject on the first opportunity will have the right to a second opportunity, which will be the one that appears on their academic transcript in the event that the grade obtained is higher.
The evaluation system for these two opportunities will be as follows:
First ordinary opportunity. Continuous assessment is considered, combined with a final test consisting of an oral defence.
1. Continuous assessment: completion of the required deliverables according to the schedule that will be published at the beginning of the course in the subject's Teaching Guide.
Weight in the final grade: 60%.
The evaluable activities will be listed in the virtual classroom as well as their weighting.
The following competences will be assessed in this part: CB1, CB2, CB3, CG1, CG2, CG6, CT9.
2. Final exam: compulsory test that will consist of the oral defence of the business plan carried out throughout the course in front of the teaching staff of the subject.
Students must defend their project in the time previously set by the lecturers and answer the questions asked once the defence has been completed.
Weight in the final grade: 40%.
The following competences will be assessed in this part: CB4, CB5, CT7, CT11, CE4.
The final exam will be face-to-face.
In order to be able to add the project defence to the continuous assessment mark, it will be compulsory to defend the project. The minimum mark of the continuous assessment to be able to add the defence is 3 out of 6. The evaluable activities will be listed in the virtual classroom as well as their weighting and the minimum necessary in each one of them.
In order to be able to add the marks obtained in the continuous assessment to the mark for the project defence, students must achieve a minimum mark of 2 points out of 4 in this defence. The aggregate mark must be equal to or higher than 5 points out of 10 to pass the subject.
Second opportunity
In the second opportunity, the same evaluation system will be applied as in the first opportunity. That is to say, there will be a new final oral exam with delivery of a business plan with the weighting established for the first opportunity, which will be added to the score achieved in the continuous assessment during the course.
In accordance with the Permanence Regulations in force at the USC for Bachelor's and Master's Degree studies (art. 5.2), mere attendance and/or participation in any of the activities subject to assessment will mean that the student's final mark will be other than NOT PRESENTED.
The aggregate mark of the continuous assessment and the final exam will be recorded in the records, with the following exceptions. If the student does not achieve the minimum mark in the continuous assessment (3 out of 6), the mark that will appear in the minutes will be the mark achieved in the activities, the mark for the defence will not be added. If the student does not achieve the minimum mark in the defence (2 out of 4), the mark that will appear in the minutes will be the mark achieved in this test, the continuous assessment mark will not be added. If the student does not take the final exam, the mark in the minutes will be zero, the continuous assessment will not be added.
Students who have been granted dispensation from attendance following the Instruction nº 1/2017 of the General Secretariat on the dispensation of class attendance in certain circumstances, will be evaluated through a final test that will consist of two parts and that will account for 100% of the mark. On the one hand, you will have to defend your project in person on the day and time set for the exam and, on the other hand, you will have to take a written test on the same day.
The subject is 4.5 credits.
The total working hours are distributed as follows: Hours of expository and interactive class, tutorials and assessment in the modality to be determined: 41.
Personal work of the student: 71.5.
In order to maximise learning, it is recommended that students regularly attend classroom sessions, actively participate in all activities proposed by the teacher and consult the bibliography and other recommended material.
Tutorials are a useful resource that students should use as often as necessary. Access to the virtual campus and institutional email to find out about different issues that arise throughout the course and to be able to have and review complementary material before the classes, facilitates student participation and their ability to acquire knowledge.
Vanessa Miramontes Viña
- Department
- Financial Economics and Accounting
- Area
- Financial Economics and Accounting
- vanessa.miramontes [at] usc.es
- Category
- Professor: Intern Assistant LOSU
Mencia Hermida Garcia
Coordinador/a- Department
- Organisation of Companies and Commercialisation
- Area
- Business Organisation
- mencia.hermida.garcia [at] usc.es
- Category
- Professor: Temporary supply professor to reduce teaching hours
Sergio Rios Vazquez
- Department
- Organisation of Companies and Commercialisation
- Area
- Marketing and Market Research
- sergiorios.vazquez [at] usc.es
- Category
- Professor: Temporary supply professor for IT and others
| Thursday | |||
|---|---|---|---|
| 12:45-13:45 | Grupo /CLE_01 | Spanish | Classroom 8 |
| 01.16.2025 16:00-19:00 | Grupo /CLE_01 | Classroom 6 |
| 06.17.2025 16:00-19:00 | Grupo /CLE_01 | Classroom 6 |