This master responds to the growing demand for marketing and communication professionals in organisations with a strategic approach. It offers those who wish to specialise in this field the necessary tools, both theoretical and, above all, practical, for the design and implementation of efficient and effective political communication and marketing strategies.
Master in Marketing, Consultancy and Political Communication
Duration:
1 academic year
RUCT code: 4313707
ECTS Number: 60
Seats number: 40
Dean or center director:
RAMON ANGEL BOUZAS LORENZO
Title coordinator:
Jose Manuel Rivera Otero
josemanuel.rivera [at] usc.es
Use languages:
Spanish, Galician
Coordinator university:
University of Santiago de Compostela
Partaker universities:
University of Santiago de Compostela
Xunta de Galicia title implantation authorization date:
Orde do 01/02/2013 (DOG 12/02/2013)
BOE publication date:
06/03/2014
Last accreditation date:
04/10/2016
The Master’s in Political Marketing, Consultancy and Communication is a programme with the main aim of developing the knowledge and skills required for correct professional practice in the fields of political marketing and communication, always within the government, administrative and/or institutional environment.
The aim is to train professionals with a comprehensive understanding of all areas related to political marketing, to ensure they possess skills to respond to multiple tasks addressed in companies that operate in these market areas.
Duration:
1 academic year
RUCT code: 4313707
ECTS Number: 60
Seats number: 40
Dean or center director:
RAMON ANGEL BOUZAS LORENZO
Title coordinator:
Jose Manuel Rivera Otero
josemanuel.rivera [at] usc.es
Use languages:
Spanish, Galician
Coordinator university:
University of Santiago de Compostela
Partaker universities:
University of Santiago de Compostela
Xunta de Galicia title implantation authorization date:
Orde do 01/02/2013 (DOG 12/02/2013)
BOE publication date:
06/03/2014
Last accreditation date:
04/10/2016
The Master’s in Political Marketing, Consultancy and Communication is a programme with the main aim of developing the knowledge and skills required for correct professional practice in the fields of political marketing and communication, always within the government, administrative and/or institutional environment.
The aim is to train professionals with a comprehensive understanding of all areas related to political marketing, to ensure they possess skills to respond to multiple tasks addressed in companies that operate in these market areas.
Créditos que deberá cursar el alumno para obtener la titulación:
Obligatorios 18
Optativos 24
Prácticas Externas obligatorias 6
Trabajo Fin de Máster 12
Total 60
No se contemplan
Research theory and methods
- P3311101
- Compulsory Credits
- 6 Credits
Techniques of research in political marketing and consultancy
- P3311102
- Compulsory Credits
- 6 Credits
Techniques of political communication
- P3311103
- Compulsory Credits
- 3 Credits
Tools used in marketing
- P3311104
- Compulsory Credits
- 3 Credits
Institutional marketing
- P3311201
- Compulsory Credits
- 3 Credits
Politics and communication 2.0
- P3311202
- Compulsory Credits
- 3 Credits
Institutional communication
- P3311203
- Compulsory Credits
- 3 Credits
Crisis management
- P3311204
- Compulsory Credits
- 3 Credits
Campaign planning and direction
- P3311205
- Elective Credits
- 3 Credits
Campaign advisor and management
- P3311206
- Elective Credits
- 3 Credits
Government and campaign
- P3311207
- Elective Credits
- 3 Credits
Electoral scenes
- P3311208
- Elective Credits
- 3 Credits
Consultancy in public administration
- P3311209
- Elective Credits
- 3 Credits
Tools used in consulting
- P3311210
- Elective Credits
- 6 Credits
Types of consultancy
- P3311211
- Elective Credits
- 3 Credits
External Internship
- P3311105
- Compulsory Credits
- 6 Credits
Master Dissertation
- P3311106
- Compulsory Credits
- 12 Credits
Preference is awarded to graduates of the following qualifications: Political Science, Journalism or Information Sciences, Economics, Business Administration and Management, Advertising and Public Relations, Public Management and Administration and Law. Without preference, graduates with any other degree can also access the master’s.
In case there are more applications than seats offered, the following specific criteria shall apply:
- Academic transcript: maximum 50%
- Professional experience: maximum 35%
- Other merits: 15%
No se contempla
Créditos que deberá cursar el alumno para obtener la titulación:
Obligatorios 18
Optativos 24
Prácticas Externas obligatorias 6
Trabajo Fin de Máster 12
Total 60
Una vez matriculados, con el fin de que los alumnos tengan una atención personalizada y adaptada a sus propias particularidades académicas y profesionales, contarán con un tutor personal que les orientará y guiará durante todo el curso académico.
Access
Para acceder aos ensinos oficiais de Máster será necesario estar en posesión de:
A.1. Un título universitario oficial español.
A.2. Un título expedido por unha institución de educación superior pertencente a outro Estado integrante do Espazo Europeo de Educación Superior que faculte no mesmo para o acceso a ensinos de Máster.
A.3. Un título pertencente a un sistema educativo alleo ao Espazo Europeo de Educación, previa comprobación pola Universidade de que o citado título acredita un nivel de formación equivalente aos correspondentes títulos universitarios oficiais españois e faculta no país expedidor do título para o acceso a ensinos de posgrao.
A.4. Un título superior das Ensinanzas Artísticas Superiores do sistema educativo español.
Admission
Modalidad: con límite de plazas y criterios específicos
TITULACIONES DE ACCESO:
Titulaciones preferentes:
- Titulados/as en Ciencias Políticas
- Titulados/as en Periodismo o Ciencias de la Información
- Titulados/as en Económicas
- Titulados/as en Administración y Dirección de Empresas
- Titulados/as en Publicidad y Relaciones Públicas
- Titulados/as en Gestión y Administración Pública
- Titulados/as en Derecho
Titulaciones no preferentes:
Todas las titulacións universitarias que permitan el acceso a los estudios de Máster.
Los alumnos procedentes de países de lengua diferente al gallego, portugués ou español deberán acreditar el nivel de lengua gallega: Celga II, o española: B1, según el Acuerdo del Consejo de Gobierno de la USC de 30 de julio de 2018.
De non poseer alguno de los títulos, la USC les realizará una prueba de nivel y, de no superarla, deberán asistir a un curso intensivo de gallego o español en el primer semestre hasta alcanzar el nivel requerido.
CRITERIOS DE SELECCIÓN:
Expediente académico: máx. 66,6%
Experiencia profesional: 33,33%
Información actualizada en cada convocatoria de matrícula
Modalidad: con límite de plazas y criterios específicos
TITULACIONES DE ACCESO:
Titulaciones preferentes:
- Titulados/as en Ciencias Políticas
- Titulados/as en Periodismo o Ciencias de la Información
- Titulados/as en Económicas
- Titulados/as en Administración y Dirección de Empresas
- Titulados/as en Publicidad y Relaciones Públicas
- Titulados/as en Gestión y Administración Pública
- Titulados/as en Derecho
Titulaciones no preferentes:
Todas las titulacións universitarias que permitan el acceso a los estudios de Máster.
Los alumnos procedentes de países de lengua diferente al gallego, portugués ou español deberán acreditar el nivel de lengua gallega: Celga II, o española: B1, según el Acuerdo del Consejo de Gobierno de la USC de 30 de julio de 2018.
De non poseer alguno de los títulos, la USC les realizará una prueba de nivel y, de no superarla, deberán asistir a un curso intensivo de gallego o español en el primer semestre hasta alcanzar el nivel requerido.
CRITERIOS DE SELECCIÓN:
Expediente académico: máx. 66,6%
Experiencia profesional: 33,33%
Información actualizada en cada convocatoria de matrícula
1. Acquire updated knowledge on Integral Strategic Communication, Political Marketing and Political Consultancy.
2. Understand systematically the relevant political processes, their context and how to apply the principles of marketing and political communication to complex situations, taking into account the different actors and agents in each situation.
3. Dealing with complex, critical and unpredictable situations in a systematic and creative way, with critical judgement, with incomplete information, assuming risks, making decisions and communicating them to any type of audience.
4. Perform different roles within a team.
5. Recognize the need for change and have the necessary ability to manage it.
6. Develop strategic thinking that allows one to define problems, diagnose and structure objectives of analysis and action in the fields of consulting, integral strategic communication and political marketing.
7. Manage and direct projects, and acquire the synthesis and exposition capacities that allow the elaboration of a final report.
1. - Capacidad de gestionar el márketing de organizaciones complejas y de desarrollo y ejecución de campañas de comunicación política específicas en el marco de una planificación estratégica e integral.
2. - Capacidad para aplicar los conocimientos adquiridos en la toma de decisiones y en la resolución de conflictos políticos de organizaciones complejas y en el seguimiento de los mismos, tanto en el nivel estratégico como en el operativo o en el táctico.
3. - Capacidad para comprender y conocer en profundidad las funciones internas y externas de la dirección estratégica de una organización compleja, incluidas la gestión y el liderazgo de equipos multidisciplinares.
4. - Adquirir habilidades para adaptarse al trabajo en equipos de márketing y comunicación integrados por personas de diversas disciplinas y/o liderarlos.
5.- Capacidad para utilizar las tecnologías más avanzadas en la gestión de la consultoría política orientada a los gobiernos y campañas en el entorno 2.0.
6.- Conocer las diferencias y similitudes de los diferentes campos del márketing y de la comunicación: empresarial, organizacional, institucional y política.
7.- Capacidad para desarrollar investigaciones en el ámbito del márketing y la comunicación política.
8.- Capacidad de diseñar y gestionar el márketing y la comunicación en situaciones de crisis a nivel estratégico, operativo y táctico.
9. - Capacidad para organizar eventos y acontecimientos dentro de una estrategia de márketing.
Mobility
La movilidad de los/as estudiantes está regulada a través del “Reglamento de intercambios interuniversitarios”. A través de la Oficina de Relaciones Exteriores se gestionan programas de intercambio tanto nacionales (SICUE), como europeos (ERASMUS) y extracomunitarios (intercambios con países de América Latina o países de habla inglesa): Portal Internacional
Internships
La realización de un periodo de prácticas en instituciones, agencias o empresas del sector del marketing político e institucional y la comunicación política tiene varios objetivos. Por una parte, intenta servir de puente al alumno entre la experiencia vital de un estudiante y la del desempeño de un puesto de trabajo. Por otra parte, sirve de campo de experiencia para la aplicación de los conocimientos adquiridos y para observar en la realidad como se desarrolla la aplicación de dichos conocimientos por profesionales de mayor experiencia.
El alumno tiene un tutor en la Universidad al cual puede acudir para cualquier cuestión o duda de cualquier problema que se plantee. El tutor está en contacto con los responsables de la empresa en la que el alumno desarrolla su periodo de prácticas.
A la finalización de dicho periodo, la empresa emite un informe evaluatorio del desempeño del alumno, al mismo tiempo que el alumno tiene que escribir un informe sobre su actividad durante las prácticas.
Es un trabajo de carácter obligatorio que consistirá en un pequeño proyecto de investigación individual, realizado por el/los estudiantes tutorizados por un profesor; y que se deberá defender de forma pública y mediante el cual el estudiante podrá mostrar las competencias y conocimientos teóricos y prácticos adquiridos a lo largo del curso.
El trabajo de Fin de Master, permite al alumno desarrollar las capacidades de escritura, argumentación, análisis y exposición pública, fundamentales para los perfiles profesionales del Título.
El Trabajo Fin de Máster será evaluado por un tribunal formado por profesores de la titulación y por profesionales de reconocido prestigio.
La Facultad de Ciencias Políticas cuenta con un equipo académico permanente para el seguimiento y el apoyo a los Trabajos Fin de Máster en las áreas de conocimiento transversal de los diferentes programas. Dicho equipo está formado por los Coordinadores de las áreas de comunicación, marketing, protocolo, metodología, historia y ciencias políticas. Los Profesores Tutores del Trabajo pueden reunirse, siempre que lo soliciten, con el equipo de soporte.
All lecturers participating in the program are specialists in the subjects taught, backed by their research and professional experience.
Furthermore, most of them are university professors and professionals who work in international organisations, public and private institutions, in relevant positions regarding the different aspects of Political Communication and Marketing.
No information available at this time.
|
Indicator |
2017-2018 |
2018-2019 |
2019-2020 |
2020-2021 |
2021-2022 |
2022-2023 |
|
|---|---|---|---|---|---|---|---|
|
Offer |
|||||||
|
IN01 Offered places Number of places offered for each academic year. Scale info: Whole number |
80,0 |
80,0 |
35,0 |
35,0 |
0,0 |
0,0 |
|
|
Enrolment |
|||||||
|
IN02 Enrollment Number of students enrolled in an academic year without counting students from incoming mobility programs. Scale info: Whole number |
54,0 |
39,0 |
36,0 |
39,0 |
11,0 |
2,0 |
|
|
IN03 Access enrollment Number of students enrolling in a study plan for the first time. This includes students who transfer their transcripts, access by partial validation of foreign studies or who adapt from plans in extinction. Scale info: Whole number |
42,0 |
27,0 |
28,0 |
28,0 |
0,0 |
0,0 |
|
|
IN04 New enrollment by pre-registration Number of students who enroll in the first year of a study plan for the first time, that is, not counting students who access through partial validation of foreign studies, transfers or adaptations from plans in extinction. Scale info: Whole number |
42,0 |
27,0 |
28,0 |
28,0 |
0,0 |
0,0 |
|
|
IN05 Variation in new enrollment by pre-registration Relative variation rate of new admission enrollment by pre-registration. Scale info: Percentage with two decimal places. |
-8,7 |
-35,71 |
3,7 |
0,0 |
-100,0 |
- |
|
|
Admittance profile |
|||||||
|
IN06 Average access grade by pre-registration Average entrance grade for pre-registration of students starting studies. Determines the entry profile. Scale info: Rational number with two decimal places. The range goes from 0 to the maximum value that can be obtained in each academic year for pre-registration (some historical values have been 10.00 points, 12.00 points or 14.00 points). |
7,3429 |
7,3948 |
7,4897 |
7,5244 |
- |
- |
|
|
IN08 Percentage of foreign students over total enrolled Percentage of foreign students over enrolled students, excluding students enrolled in incoming mobility programs. Scale info: Percentage with two decimal places |
16,67 |
17,95 |
25,0 |
10,26 |
18,18 |
50,0 |
|
|
IN09 Percentage of national students from outside Galicia over total enrolled Percentage of national students from outside Galicia on enrolled students, without counting students enrolled in incoming mobility programs. Scale info: Percentage with two decimal places |
29,63 |
15,38 |
22,22 |
12,82 |
36,36 |
0,0 |
|
|
IN13 Percentage of enrolled students who are USC graduates Number of students enrolled in the master's program who graduated from USC. Scale info: Percentage with two decimal places |
- |
- |
- |
58,97 |
36,36 |
50,0 |
|
|
Adaptation to demand |
|||||||
|
IN12 Occupancy rate Number of new students entering through pre-registration divided by the places offered. Scale info: Percentage with two decimal places |
52,5 |
33,75 |
80,0 |
80,0 |
- |
- |
|
Indicator |
2017-2018 |
2018-2019 |
2019-2020 |
2020-2021 |
2021-2022 |
2022-2023 |
|
|---|---|---|---|---|---|---|---|
|
External mobility |
|||||||
|
IN18 Percentage of students received by USC from mobility programs over total enrolled Number of students received at USC in that degree from other universities (mobility programs) divided by the number of students enrolled in the degree. Scale info: Percentage with two decimal places |
1,85 |
0,0 |
0,0 |
0,0 |
0,0 |
0,0 |
|
Indicator |
2017-2018 |
2018-2019 |
2019-2020 |
2020-2021 |
2021-2022 |
2022-2023 |
|---|---|---|---|---|---|---|
|
IN22 Percentage of graduates in an academic year who completed internships in companies or institutions during their studies Percentage relationship between graduates of a degree in an academic year who have carried out internships in companies and institutions throughout their studies, out of the total number of students graduating in that degree and in that same academic year. Scale info: Percentage with two decimal places |
89,66 |
96,15 |
100,0 |
91,67 |
83,33 |
100,0 |
|
Indicator |
2017-2018 |
2018-2019 |
2019-2020 |
2020-2021 |
2021-2022 |
2022-2023 |
|
|---|---|---|---|---|---|---|---|
|
Drop-out |
|||||||
|
IN41 Dropout rate under RD 1393/2007 Percentage relationship between students in a new admission cohort who should have obtained their degree in the previous academic year and who did not enroll in either that academic year or the previous one. Scale info: Percentage with two decimal places |
13,04 |
9,52 |
3,7 |
7,14 |
10,71 |
- |
|
|
Assessment |
|||||||
|
IN36 Evaluation rate Percentage relationship between the total number of ordinary credits for which the students applied and the total number of ordinary credits enrolled. Scale info: Percentage with two decimal places |
82,71 |
88,23 |
88,89 |
89,88 |
67,16 |
50,0 |
|
|
Average duration of studies |
|||||||
|
IN38 Average duration of studies Average duration (in years) in which students take to complete the credits corresponding to the curriculum. Scale info: Rational number with two decimal places |
1,1034 |
1,3077 |
1,2174 |
1,2917 |
3,0 |
5,0 |
|
|
Efficiency of graduates |
|||||||
|
IN53 Efficiency rate (graduates' performance) Percentage ratio between the total number of credits that a student passed during the degree in which he graduated and the total number of credits in which he enrolled. Scale info: Percentage with two decimal places |
97,12 |
92,01 |
92,53 |
94,82 |
71,6 |
55,56 |
|
|
Students per group |
|||||||
|
IN32 Average number of students per interactive teaching group Relationship between the number of enrolled students and the number of interactive teaching groups. Scale info: Rational number with two decimal places |
19,0 |
- |
- |
- |
- |
- |
|
|
IN55 Average number of students enrolled in mandatory and basic training courses per theoretical group (lectures) Relationship between the number of students enrolled in compulsory basic education subjects and the number of theory groups in those subjects. Scale info: Rational number with two decimal places |
- |
28,0 |
25,4286 |
26,4286 |
- |
- |
|
|
IN56 Average number of students enrolled in elective courses per theoretical group (lectures) Relationship between the number of students enrolled in optional subjects and the number of theory groups in those subjects. Scale info: Rational number with two decimal places |
- |
15,1429 |
15,1429 |
16,0 |
- |
- |
|
|
Success |
|||||||
|
IN35 Success rate Percentage ratio between the total number of ordinary credits that students have passed and the total number of ordinary credits for which they have applied. Scale info: Percentage with two decimal places |
99,32 |
100,0 |
100,0 |
100,0 |
100,0 |
100,0 |
|
|
IN50 Success rate of graduates Percentage relationship between the total number of credits that a student passed throughout the degree from which he/she graduated and the total number of credits that he/she applied for. Scale info: Percentage with two decimal places |
97,12 |
92,01 |
92,53 |
100,0 |
95,08 |
100,0 |
|
|
Graduation |
|||||||
|
IN37 Graduation rate Percentage ratio between students who completed their studies within the time provided for in the study plan or in an additional academic year and their entry cohort. It shows information on the degree of effectiveness of the students and the institution in relation to their academic activity. Scale info: Percentage with two decimal places |
73,91 |
78,57 |
85,19 |
85,71 |
75,0 |
- |
|
|
Performance |
|||||||
|
IN34 Performance rate Percentage relationship between the total number of ordinary credits that students passed and the total number of ordinary credits in which they enrolled. Scale info: Percentage with two decimal places |
82,15 |
88,23 |
88,89 |
89,88 |
67,16 |
50,0 |
|
|
Satisfaction |
|||||||
|
IN19 Students' satisfaction with external internships Average rating of the student satisfaction survey with external internships. Scale info: Minimum 0.00, maximum 5.00 |
3,93 |
3,8611 |
- |
4,5 |
4,11 |
- |
|
|
IN20 Professional tutors' satisfaction with external internships Average rating of the professional tutors' satisfaction survey with external internships. Scale info: Minimum 0.00, maximum 5.00 |
4,3704 |
4,3333 |
- |
- |
4,67 |
- |
|
|
IN23 Graduates' satisfaction with the public information available Average rating of the graduate satisfaction survey with available public information. Scale info: Minimum 0.00, maximum 5.00 |
3,0 |
3,5714 |
- |
- |
- |
- |
|
|
IN33 Graduates' satisfaction with services Average rating of the questions relating to satisfaction with the services of the graduate survey. Scale info: Minimum 0.00, maximum 5.00 |
2,3333 |
4,8889 |
- |
- |
- |
- |
|
|
IN42 General satisfaction of graduates with the degree program Average rating of questions regarding satisfaction with the degree in the graduate survey. Scale info: Minimum 0.00, maximum 5.00 |
3,3182 |
3,5143 |
- |
3,26 |
3,55 |
- |
|
|
IN46 Students' satisfaction with the teaching received Average rating of the student satisfaction survey with the teaching received. Scale info: Minimum 0.00, maximum 5.00 |
3,73 |
4,28 |
4,91 |
3,45 |
- |
- |
|
|
IN47 Teachers' satisfaction with the teaching provided Average rating of the teacher satisfaction survey with the teaching provided. Scale info: Minimum 0.00, maximum 5.00 |
3,5517 |
4,3462 |
- |
4,0885 |
- |
- |
|
|
IN48 Response rate to the satisfaction survey Percentage of response to the satisfaction survey by students. Scale info: Percentage with two decimal places |
37,8378 |
22,5806 |
23,3333 |
22,5806 |
- |
- |
|
Indicator |
2017-2018 |
2018-2019 |
2019-2020 |
2020-2021 |
2021-2022 |
|---|---|---|---|---|---|
|
IN24 Percentage of Teaching and Research Staff (PDI) with six-year research periods Percentage relationship between the PDI with six years and the total PDI with teaching in the degree and which can have six years Scale info: Percentage with two decimal places |
77,78 |
85,71 |
83,33 |
71,43 |
100,0 |
|
IN25 Percentage of PDI with a PhD over total PDI Percentage ratio between the doctoral PDI and the total PDI with teaching in the title. Scale info: Percentage with two decimal places |
91,67 |
92,31 |
83,33 |
100,0 |
85,71 |
|
IN26 Percentage of civil servant PDI over total PDI Percentage relationship between the official PDI and the total PDI with teaching in the degree. Scale info: Percentage with two decimal places |
66,67 |
53,85 |
50,0 |
46,15 |
42,86 |
Créditos que deberá cursar el alumno para obtener la titulación:
Obligatorios 18
Optativos 24
Prácticas Externas obligatorias 6
Trabajo Fin de Máster 12
Total 60
No se contemplan
Research theory and methods
- P3311101
- Compulsory Credits
- 6 Credits
Techniques of research in political marketing and consultancy
- P3311102
- Compulsory Credits
- 6 Credits
Techniques of political communication
- P3311103
- Compulsory Credits
- 3 Credits
Tools used in marketing
- P3311104
- Compulsory Credits
- 3 Credits
Institutional marketing
- P3311201
- Compulsory Credits
- 3 Credits
Politics and communication 2.0
- P3311202
- Compulsory Credits
- 3 Credits
Institutional communication
- P3311203
- Compulsory Credits
- 3 Credits
Crisis management
- P3311204
- Compulsory Credits
- 3 Credits
Campaign planning and direction
- P3311205
- Elective Credits
- 3 Credits
Campaign advisor and management
- P3311206
- Elective Credits
- 3 Credits
Government and campaign
- P3311207
- Elective Credits
- 3 Credits
Electoral scenes
- P3311208
- Elective Credits
- 3 Credits
Consultancy in public administration
- P3311209
- Elective Credits
- 3 Credits
Tools used in consulting
- P3311210
- Elective Credits
- 6 Credits
Types of consultancy
- P3311211
- Elective Credits
- 3 Credits
External Internship
- P3311105
- Compulsory Credits
- 6 Credits
Master Dissertation
- P3311106
- Compulsory Credits
- 12 Credits
Preference is awarded to graduates of the following qualifications: Political Science, Journalism or Information Sciences, Economics, Business Administration and Management, Advertising and Public Relations, Public Management and Administration and Law. Without preference, graduates with any other degree can also access the master’s.
In case there are more applications than seats offered, the following specific criteria shall apply:
- Academic transcript: maximum 50%
- Professional experience: maximum 35%
- Other merits: 15%
No se contempla
Créditos que deberá cursar el alumno para obtener la titulación:
Obligatorios 18
Optativos 24
Prácticas Externas obligatorias 6
Trabajo Fin de Máster 12
Total 60
Una vez matriculados, con el fin de que los alumnos tengan una atención personalizada y adaptada a sus propias particularidades académicas y profesionales, contarán con un tutor personal que les orientará y guiará durante todo el curso académico.
Access
Para acceder aos ensinos oficiais de Máster será necesario estar en posesión de:
A.1. Un título universitario oficial español.
A.2. Un título expedido por unha institución de educación superior pertencente a outro Estado integrante do Espazo Europeo de Educación Superior que faculte no mesmo para o acceso a ensinos de Máster.
A.3. Un título pertencente a un sistema educativo alleo ao Espazo Europeo de Educación, previa comprobación pola Universidade de que o citado título acredita un nivel de formación equivalente aos correspondentes títulos universitarios oficiais españois e faculta no país expedidor do título para o acceso a ensinos de posgrao.
A.4. Un título superior das Ensinanzas Artísticas Superiores do sistema educativo español.
Admission
Modalidad: con límite de plazas y criterios específicos
TITULACIONES DE ACCESO:
Titulaciones preferentes:
- Titulados/as en Ciencias Políticas
- Titulados/as en Periodismo o Ciencias de la Información
- Titulados/as en Económicas
- Titulados/as en Administración y Dirección de Empresas
- Titulados/as en Publicidad y Relaciones Públicas
- Titulados/as en Gestión y Administración Pública
- Titulados/as en Derecho
Titulaciones no preferentes:
Todas las titulacións universitarias que permitan el acceso a los estudios de Máster.
Los alumnos procedentes de países de lengua diferente al gallego, portugués ou español deberán acreditar el nivel de lengua gallega: Celga II, o española: B1, según el Acuerdo del Consejo de Gobierno de la USC de 30 de julio de 2018.
De non poseer alguno de los títulos, la USC les realizará una prueba de nivel y, de no superarla, deberán asistir a un curso intensivo de gallego o español en el primer semestre hasta alcanzar el nivel requerido.
CRITERIOS DE SELECCIÓN:
Expediente académico: máx. 66,6%
Experiencia profesional: 33,33%
Información actualizada en cada convocatoria de matrícula
Modalidad: con límite de plazas y criterios específicos
TITULACIONES DE ACCESO:
Titulaciones preferentes:
- Titulados/as en Ciencias Políticas
- Titulados/as en Periodismo o Ciencias de la Información
- Titulados/as en Económicas
- Titulados/as en Administración y Dirección de Empresas
- Titulados/as en Publicidad y Relaciones Públicas
- Titulados/as en Gestión y Administración Pública
- Titulados/as en Derecho
Titulaciones no preferentes:
Todas las titulacións universitarias que permitan el acceso a los estudios de Máster.
Los alumnos procedentes de países de lengua diferente al gallego, portugués ou español deberán acreditar el nivel de lengua gallega: Celga II, o española: B1, según el Acuerdo del Consejo de Gobierno de la USC de 30 de julio de 2018.
De non poseer alguno de los títulos, la USC les realizará una prueba de nivel y, de no superarla, deberán asistir a un curso intensivo de gallego o español en el primer semestre hasta alcanzar el nivel requerido.
CRITERIOS DE SELECCIÓN:
Expediente académico: máx. 66,6%
Experiencia profesional: 33,33%
Información actualizada en cada convocatoria de matrícula
1. Acquire updated knowledge on Integral Strategic Communication, Political Marketing and Political Consultancy.
2. Understand systematically the relevant political processes, their context and how to apply the principles of marketing and political communication to complex situations, taking into account the different actors and agents in each situation.
3. Dealing with complex, critical and unpredictable situations in a systematic and creative way, with critical judgement, with incomplete information, assuming risks, making decisions and communicating them to any type of audience.
4. Perform different roles within a team.
5. Recognize the need for change and have the necessary ability to manage it.
6. Develop strategic thinking that allows one to define problems, diagnose and structure objectives of analysis and action in the fields of consulting, integral strategic communication and political marketing.
7. Manage and direct projects, and acquire the synthesis and exposition capacities that allow the elaboration of a final report.
1. - Capacidad de gestionar el márketing de organizaciones complejas y de desarrollo y ejecución de campañas de comunicación política específicas en el marco de una planificación estratégica e integral.
2. - Capacidad para aplicar los conocimientos adquiridos en la toma de decisiones y en la resolución de conflictos políticos de organizaciones complejas y en el seguimiento de los mismos, tanto en el nivel estratégico como en el operativo o en el táctico.
3. - Capacidad para comprender y conocer en profundidad las funciones internas y externas de la dirección estratégica de una organización compleja, incluidas la gestión y el liderazgo de equipos multidisciplinares.
4. - Adquirir habilidades para adaptarse al trabajo en equipos de márketing y comunicación integrados por personas de diversas disciplinas y/o liderarlos.
5.- Capacidad para utilizar las tecnologías más avanzadas en la gestión de la consultoría política orientada a los gobiernos y campañas en el entorno 2.0.
6.- Conocer las diferencias y similitudes de los diferentes campos del márketing y de la comunicación: empresarial, organizacional, institucional y política.
7.- Capacidad para desarrollar investigaciones en el ámbito del márketing y la comunicación política.
8.- Capacidad de diseñar y gestionar el márketing y la comunicación en situaciones de crisis a nivel estratégico, operativo y táctico.
9. - Capacidad para organizar eventos y acontecimientos dentro de una estrategia de márketing.
Mobility
La movilidad de los/as estudiantes está regulada a través del “Reglamento de intercambios interuniversitarios”. A través de la Oficina de Relaciones Exteriores se gestionan programas de intercambio tanto nacionales (SICUE), como europeos (ERASMUS) y extracomunitarios (intercambios con países de América Latina o países de habla inglesa): Portal Internacional
Internships
La realización de un periodo de prácticas en instituciones, agencias o empresas del sector del marketing político e institucional y la comunicación política tiene varios objetivos. Por una parte, intenta servir de puente al alumno entre la experiencia vital de un estudiante y la del desempeño de un puesto de trabajo. Por otra parte, sirve de campo de experiencia para la aplicación de los conocimientos adquiridos y para observar en la realidad como se desarrolla la aplicación de dichos conocimientos por profesionales de mayor experiencia.
El alumno tiene un tutor en la Universidad al cual puede acudir para cualquier cuestión o duda de cualquier problema que se plantee. El tutor está en contacto con los responsables de la empresa en la que el alumno desarrolla su periodo de prácticas.
A la finalización de dicho periodo, la empresa emite un informe evaluatorio del desempeño del alumno, al mismo tiempo que el alumno tiene que escribir un informe sobre su actividad durante las prácticas.
Es un trabajo de carácter obligatorio que consistirá en un pequeño proyecto de investigación individual, realizado por el/los estudiantes tutorizados por un profesor; y que se deberá defender de forma pública y mediante el cual el estudiante podrá mostrar las competencias y conocimientos teóricos y prácticos adquiridos a lo largo del curso.
El trabajo de Fin de Master, permite al alumno desarrollar las capacidades de escritura, argumentación, análisis y exposición pública, fundamentales para los perfiles profesionales del Título.
El Trabajo Fin de Máster será evaluado por un tribunal formado por profesores de la titulación y por profesionales de reconocido prestigio.
La Facultad de Ciencias Políticas cuenta con un equipo académico permanente para el seguimiento y el apoyo a los Trabajos Fin de Máster en las áreas de conocimiento transversal de los diferentes programas. Dicho equipo está formado por los Coordinadores de las áreas de comunicación, marketing, protocolo, metodología, historia y ciencias políticas. Los Profesores Tutores del Trabajo pueden reunirse, siempre que lo soliciten, con el equipo de soporte.
All lecturers participating in the program are specialists in the subjects taught, backed by their research and professional experience.
Furthermore, most of them are university professors and professionals who work in international organisations, public and private institutions, in relevant positions regarding the different aspects of Political Communication and Marketing.
No information available at this time.
|
Indicator |
2017-2018 |
2018-2019 |
2019-2020 |
2020-2021 |
2021-2022 |
2022-2023 |
|
|---|---|---|---|---|---|---|---|
|
Offer |
|||||||
|
IN01 Offered places Number of places offered for each academic year. Scale info: Whole number |
80,0 |
80,0 |
35,0 |
35,0 |
0,0 |
0,0 |
|
|
Enrolment |
|||||||
|
IN02 Enrollment Number of students enrolled in an academic year without counting students from incoming mobility programs. Scale info: Whole number |
54,0 |
39,0 |
36,0 |
39,0 |
11,0 |
2,0 |
|
|
IN03 Access enrollment Number of students enrolling in a study plan for the first time. This includes students who transfer their transcripts, access by partial validation of foreign studies or who adapt from plans in extinction. Scale info: Whole number |
42,0 |
27,0 |
28,0 |
28,0 |
0,0 |
0,0 |
|
|
IN04 New enrollment by pre-registration Number of students who enroll in the first year of a study plan for the first time, that is, not counting students who access through partial validation of foreign studies, transfers or adaptations from plans in extinction. Scale info: Whole number |
42,0 |
27,0 |
28,0 |
28,0 |
0,0 |
0,0 |
|
|
IN05 Variation in new enrollment by pre-registration Relative variation rate of new admission enrollment by pre-registration. Scale info: Percentage with two decimal places. |
-8,7 |
-35,71 |
3,7 |
0,0 |
-100,0 |
- |
|
|
Admittance profile |
|||||||
|
IN06 Average access grade by pre-registration Average entrance grade for pre-registration of students starting studies. Determines the entry profile. Scale info: Rational number with two decimal places. The range goes from 0 to the maximum value that can be obtained in each academic year for pre-registration (some historical values have been 10.00 points, 12.00 points or 14.00 points). |
7,3429 |
7,3948 |
7,4897 |
7,5244 |
- |
- |
|
|
IN08 Percentage of foreign students over total enrolled Percentage of foreign students over enrolled students, excluding students enrolled in incoming mobility programs. Scale info: Percentage with two decimal places |
16,67 |
17,95 |
25,0 |
10,26 |
18,18 |
50,0 |
|
|
IN09 Percentage of national students from outside Galicia over total enrolled Percentage of national students from outside Galicia on enrolled students, without counting students enrolled in incoming mobility programs. Scale info: Percentage with two decimal places |
29,63 |
15,38 |
22,22 |
12,82 |
36,36 |
0,0 |
|
|
IN13 Percentage of enrolled students who are USC graduates Number of students enrolled in the master's program who graduated from USC. Scale info: Percentage with two decimal places |
- |
- |
- |
58,97 |
36,36 |
50,0 |
|
|
Adaptation to demand |
|||||||
|
IN12 Occupancy rate Number of new students entering through pre-registration divided by the places offered. Scale info: Percentage with two decimal places |
52,5 |
33,75 |
80,0 |
80,0 |
- |
- |
|
Indicator |
2017-2018 |
2018-2019 |
2019-2020 |
2020-2021 |
2021-2022 |
2022-2023 |
|
|---|---|---|---|---|---|---|---|
|
External mobility |
|||||||
|
IN18 Percentage of students received by USC from mobility programs over total enrolled Number of students received at USC in that degree from other universities (mobility programs) divided by the number of students enrolled in the degree. Scale info: Percentage with two decimal places |
1,85 |
0,0 |
0,0 |
0,0 |
0,0 |
0,0 |
|
Indicator |
2017-2018 |
2018-2019 |
2019-2020 |
2020-2021 |
2021-2022 |
2022-2023 |
|---|---|---|---|---|---|---|
|
IN22 Percentage of graduates in an academic year who completed internships in companies or institutions during their studies Percentage relationship between graduates of a degree in an academic year who have carried out internships in companies and institutions throughout their studies, out of the total number of students graduating in that degree and in that same academic year. Scale info: Percentage with two decimal places |
89,66 |
96,15 |
100,0 |
91,67 |
83,33 |
100,0 |
|
Indicator |
2017-2018 |
2018-2019 |
2019-2020 |
2020-2021 |
2021-2022 |
2022-2023 |
|
|---|---|---|---|---|---|---|---|
|
Drop-out |
|||||||
|
IN41 Dropout rate under RD 1393/2007 Percentage relationship between students in a new admission cohort who should have obtained their degree in the previous academic year and who did not enroll in either that academic year or the previous one. Scale info: Percentage with two decimal places |
13,04 |
9,52 |
3,7 |
7,14 |
10,71 |
- |
|
|
Assessment |
|||||||
|
IN36 Evaluation rate Percentage relationship between the total number of ordinary credits for which the students applied and the total number of ordinary credits enrolled. Scale info: Percentage with two decimal places |
82,71 |
88,23 |
88,89 |
89,88 |
67,16 |
50,0 |
|
|
Average duration of studies |
|||||||
|
IN38 Average duration of studies Average duration (in years) in which students take to complete the credits corresponding to the curriculum. Scale info: Rational number with two decimal places |
1,1034 |
1,3077 |
1,2174 |
1,2917 |
3,0 |
5,0 |
|
|
Efficiency of graduates |
|||||||
|
IN53 Efficiency rate (graduates' performance) Percentage ratio between the total number of credits that a student passed during the degree in which he graduated and the total number of credits in which he enrolled. Scale info: Percentage with two decimal places |
97,12 |
92,01 |
92,53 |
94,82 |
71,6 |
55,56 |
|
|
Students per group |
|||||||
|
IN32 Average number of students per interactive teaching group Relationship between the number of enrolled students and the number of interactive teaching groups. Scale info: Rational number with two decimal places |
19,0 |
- |
- |
- |
- |
- |
|
|
IN55 Average number of students enrolled in mandatory and basic training courses per theoretical group (lectures) Relationship between the number of students enrolled in compulsory basic education subjects and the number of theory groups in those subjects. Scale info: Rational number with two decimal places |
- |
28,0 |
25,4286 |
26,4286 |
- |
- |
|
|
IN56 Average number of students enrolled in elective courses per theoretical group (lectures) Relationship between the number of students enrolled in optional subjects and the number of theory groups in those subjects. Scale info: Rational number with two decimal places |
- |
15,1429 |
15,1429 |
16,0 |
- |
- |
|
|
Success |
|||||||
|
IN35 Success rate Percentage ratio between the total number of ordinary credits that students have passed and the total number of ordinary credits for which they have applied. Scale info: Percentage with two decimal places |
99,32 |
100,0 |
100,0 |
100,0 |
100,0 |
100,0 |
|
|
IN50 Success rate of graduates Percentage relationship between the total number of credits that a student passed throughout the degree from which he/she graduated and the total number of credits that he/she applied for. Scale info: Percentage with two decimal places |
97,12 |
92,01 |
92,53 |
100,0 |
95,08 |
100,0 |
|
|
Graduation |
|||||||
|
IN37 Graduation rate Percentage ratio between students who completed their studies within the time provided for in the study plan or in an additional academic year and their entry cohort. It shows information on the degree of effectiveness of the students and the institution in relation to their academic activity. Scale info: Percentage with two decimal places |
73,91 |
78,57 |
85,19 |
85,71 |
75,0 |
- |
|
|
Performance |
|||||||
|
IN34 Performance rate Percentage relationship between the total number of ordinary credits that students passed and the total number of ordinary credits in which they enrolled. Scale info: Percentage with two decimal places |
82,15 |
88,23 |
88,89 |
89,88 |
67,16 |
50,0 |
|
|
Satisfaction |
|||||||
|
IN19 Students' satisfaction with external internships Average rating of the student satisfaction survey with external internships. Scale info: Minimum 0.00, maximum 5.00 |
3,93 |
3,8611 |
- |
4,5 |
4,11 |
- |
|
|
IN20 Professional tutors' satisfaction with external internships Average rating of the professional tutors' satisfaction survey with external internships. Scale info: Minimum 0.00, maximum 5.00 |
4,3704 |
4,3333 |
- |
- |
4,67 |
- |
|
|
IN23 Graduates' satisfaction with the public information available Average rating of the graduate satisfaction survey with available public information. Scale info: Minimum 0.00, maximum 5.00 |
3,0 |
3,5714 |
- |
- |
- |
- |
|
|
IN33 Graduates' satisfaction with services Average rating of the questions relating to satisfaction with the services of the graduate survey. Scale info: Minimum 0.00, maximum 5.00 |
2,3333 |
4,8889 |
- |
- |
- |
- |
|
|
IN42 General satisfaction of graduates with the degree program Average rating of questions regarding satisfaction with the degree in the graduate survey. Scale info: Minimum 0.00, maximum 5.00 |
3,3182 |
3,5143 |
- |
3,26 |
3,55 |
- |
|
|
IN46 Students' satisfaction with the teaching received Average rating of the student satisfaction survey with the teaching received. Scale info: Minimum 0.00, maximum 5.00 |
3,73 |
4,28 |
4,91 |
3,45 |
- |
- |
|
|
IN47 Teachers' satisfaction with the teaching provided Average rating of the teacher satisfaction survey with the teaching provided. Scale info: Minimum 0.00, maximum 5.00 |
3,5517 |
4,3462 |
- |
4,0885 |
- |
- |
|
|
IN48 Response rate to the satisfaction survey Percentage of response to the satisfaction survey by students. Scale info: Percentage with two decimal places |
37,8378 |
22,5806 |
23,3333 |
22,5806 |
- |
- |
|
Indicator |
2017-2018 |
2018-2019 |
2019-2020 |
2020-2021 |
2021-2022 |
|---|---|---|---|---|---|
|
IN24 Percentage of Teaching and Research Staff (PDI) with six-year research periods Percentage relationship between the PDI with six years and the total PDI with teaching in the degree and which can have six years Scale info: Percentage with two decimal places |
77,78 |
85,71 |
83,33 |
71,43 |
100,0 |
|
IN25 Percentage of PDI with a PhD over total PDI Percentage ratio between the doctoral PDI and the total PDI with teaching in the title. Scale info: Percentage with two decimal places |
91,67 |
92,31 |
83,33 |
100,0 |
85,71 |
|
IN26 Percentage of civil servant PDI over total PDI Percentage relationship between the official PDI and the total PDI with teaching in the degree. Scale info: Percentage with two decimal places |
66,67 |
53,85 |
50,0 |
46,15 |
42,86 |