Master in Technologies in Marketing and Political Communication

People interested in Marketing and Political Communication, with a fundamentally professional vocation, with the ability to work in a team and concerns related to learning how to process quantitative and qualitative data oriented to the design of marketing and political communication strategies.

Completion requirements:

Compulsory: 30
Optional: 18
External internships 6
Master’s Final Project: 6
Total: 60

En los primeros días de clase la coordinadora del Máster organizará una sesión informativa para comunicar a los alumnos/as cuáles son los objetivos generales de la titulación, las competencias y destrezas que se alcanzarán con la formación ofrecida, así como para dar una visión general de la etapa formativa. Además, a lo largo del curso se organizarán por parte de la coordinación del título varias sesiones informativas en las que se aclararás todas las dudas relativas a prácticas y TFM, y cualquier otra cuestión que pudiera surgir.

Una vez matriculados, con el fin de que los alumnos tengan una atención personalizada y adaptada a sus propias particularidades académicas y profesionales, contarán con un tutor personal que les orientará y guiará durante todo el curso académico.

Access

Poderán acceder ás ensinanzas oficiais de máster:

1. As persoas que estean en posesión dun título universitario oficial español.
2. Aquelas que teñan un título expedido por unha institucion de educación superior do EEES que faculta no país expedidor do título para o acceso a ensinanzas de máster.
3. Os titulados conforme a sistemas educativos alleos ao EEES sen necesidade de homologación dos seus títulos, previa comprobación pola Universidade de que os ditos títulos acreditan un nivel de formación equivalente aos correspondentes títulos universitarios españois e que facultan no país expedidor do título para o acceso a ensinanzas de posgrao.

Admission

Modality: specific criteria

ACCESS QUALIFICATIONS:

Preferred qualifications:
- Graduates in Political Science
- Graduates in Journalism or Information Science
- Graduates in Economics
- Graduates in Business Administration and Management
- Graduates in Advertising and Public Relations
- Graduates in Public Administration and Management
- Graduates in Law

Non-preferential qualifications:
All university degrees that allow access to Master's studies.

SELECTION CRITERIA:
Academic record: max. 66.6%.
Professional experience: 33.33%.

- Possess and understand knowledge that provides a basis or opportunity for being original in the development and/or application of ideas —usually in a research context.

- Students must know how to apply their acquired knowledge and their capacity of problem solving in new or uncommon surroundings. All of this, inside broader —or multidisciplinary— contexts associated with their study area.

- Students must be able to integrate knowledge and confront the complexity of making judgements from information which could be incomplete and limited. This information must include reflections about social and ethical responsibilities associated with the application of their study areas’ knowledge and judgements.

- Students must know how to clearly and unambiguously communicate their conclusions —and the knowledge and ultimate reasons that sustain them— to specialized and non-specialized public.

- Students must possess learning abilities that will allow them to continue studying, in a way which would be largely self-directed and autonomous.

- Master the technologies and techniques that enable them to obtain information and analyse situations, assess their relevance and have the resources to deal with them.
- Deal with complex, critical and unpredictable situations systematically and creatively, with critical judgement, with incomplete information, taking risks, making decisions and communicating them to any type of audience.
- Play different roles within a team.
- Recognise the need for change and have the necessary skills to manage it.
- Add value to the organisation through creativity and participation.
- Manage the influence of technical and technological changes resulting from the expansion of digital media.

- Ability to manage the political marketing of organisations and institutions, and to execute political communication campaigns. - Ability to apply the knowledge acquired in decision-making and in the resolution of political conflicts, and in the monitoring of these, whether at the strategic, operational or tactical level. - Ability to use the most advanced technologies in the management of marketing, communication and political consultancy aimed at governments and campaigns in the digital environment from a strategic perspective, as well as to design viral, interactive, SEM-SEO, etc. marketing projects. - Knowledge of the differences and similarities between the different fields of marketing, consultancy and communication (business, organisational, institutional and political). - Ability to use advanced technologies, methods and techniques of social and political research in the field of political marketing and communication, in public and private organisations. - Ability to design and manage marketing, consultancy and communication in crisis situations at a strategic, operational and tactical level. - Ability to understand, think and develop communication with citizens online, as well as to analyse the social and political repercussions of its impact. - Ability to prepare all types of reports specific to the field of political consultancy. - Ability to manage relations with the political consultant's clients, both in the public and private spheres. - Ability to develop super-reduced segmentation techniques (microtargeting) in the field of political marketing and communication. - Ability to manage the new digital environments and their possibilities for the training of candidates, the design of campaigns and the construction of the political product.

- Capacity for teamwork and leadership, in cooperative, multidisciplinary or highly competitive environments. - Ability to learn and integrate in multidisciplinary teamwork, cooperation and companionship. - Ability to use Information and Communication Technologies (ICT). - Ability to manage information, solve problems and make decisions.