Transmedia Narratives: a way to nurture the sustainability of culture in Cape Verde
Authorship
R.M.F.M.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
R.M.F.M.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
Defense date
09.13.2024 12:00
09.13.2024 12:00
Summary
The Sustainable Development Goals (SDGs) recognize the importance of valorizing cultural heritage to build sustainable communities. This study explores the potential of transmedia narratives as a pathway to cultural sustainability in Cape Verde, focusing on oral (music and traditional tales), written (literature) and audiovisual (cinema) records. Using a qualitative approach, the research includes content analysis and interviews with representatives of the Ministry of Culture and Creative Industries, the Public University, the Film and Audiovisual Association, and cultural researchers and producers. The objective is to investigate how transmedia can elevate these registers to new levels, creating narratives that maintain the original approach and encourage the active participation of the audience. By studying how these different forms of cultural record can be integrated and expanded through transmedia platforms, we seek to better understand how to preserve and revitalize Cape Verdean culture in a digital world. Interviews will seek insights on current and future cultural policies, barriers to the adoption of transmedia narratives and successful examples of transmedia initiatives in other cultural contexts. In addition, it will consider how digital technologies can be used to preserve and breathe new life into traditional cultural practices, offering new economic opportunities for local artists and creators, as well as new forms of education and community participation. The research aims to provide practical and evidence-based recommendations for cultural and political actors in Cape Verde, promoting cultural sustainability through transmedia narratives.
The Sustainable Development Goals (SDGs) recognize the importance of valorizing cultural heritage to build sustainable communities. This study explores the potential of transmedia narratives as a pathway to cultural sustainability in Cape Verde, focusing on oral (music and traditional tales), written (literature) and audiovisual (cinema) records. Using a qualitative approach, the research includes content analysis and interviews with representatives of the Ministry of Culture and Creative Industries, the Public University, the Film and Audiovisual Association, and cultural researchers and producers. The objective is to investigate how transmedia can elevate these registers to new levels, creating narratives that maintain the original approach and encourage the active participation of the audience. By studying how these different forms of cultural record can be integrated and expanded through transmedia platforms, we seek to better understand how to preserve and revitalize Cape Verdean culture in a digital world. Interviews will seek insights on current and future cultural policies, barriers to the adoption of transmedia narratives and successful examples of transmedia initiatives in other cultural contexts. In addition, it will consider how digital technologies can be used to preserve and breathe new life into traditional cultural practices, offering new economic opportunities for local artists and creators, as well as new forms of education and community participation. The research aims to provide practical and evidence-based recommendations for cultural and political actors in Cape Verde, promoting cultural sustainability through transmedia narratives.
Direction
LOPEZ GARCIA, XOSE (Tutorships)
LOPEZ GARCIA, XOSE (Tutorships)
Court
RODRIGUEZ VAZQUEZ, ANA ISABEL (Chairman)
SILVA RODRIGUEZ, ALBA (Secretary)
Vázquez Herrero, Jorge (Member)
RODRIGUEZ VAZQUEZ, ANA ISABEL (Chairman)
SILVA RODRIGUEZ, ALBA (Secretary)
Vázquez Herrero, Jorge (Member)
Information technologies: the metamorphosis of journalism and the role of artificial intelligence in the construction of the news
Authorship
J.D.M.R.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
J.D.M.R.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
Defense date
09.13.2024 11:00
09.13.2024 11:00
Summary
The following research work analyzes the impact and integration of artificial intelligence (AI) in journalism, focusing on Spain during the year 2023. The study explores the advantages, ethical challenges, and transformations that AI poses for modern journalism. Firstly, it highlights how algorithmic automation has facilitated content generation, allowing journalists to focus on more creative and analytical tasks by reducing the time needed for repetitive tasks. This has significantly improved efficiency in handling large volumes of data, constituting an important advancement in the journalistic process. However, the use of AI in journalism also presents several ethical challenges, especially in the verification of automatically generated content. There are concerns about the accuracy and reliability of news produced by AI due to the possibility of biases and a lack of adequate human oversight. Therefore, ensuring transparency and ethics in the use of these technologies is considered fundamental to maintaining journalistic integrity. The study reveals, through interviews and bibliographic reviews, a cautious acceptance of AI tools both in the academic field and in the media. Professionals and academics highlight the importance of proper training in using these technologies to ensure their ethical and effective implementation, suggesting that communication companies should play a central role in training professionals to handle automated tools. The work emphasizes the responsibility of universities in preparing future journalists for a media environment increasingly influenced by AI, recommending that educational institutions not only teach the technical management of these tools but also address the associated ethical dilemmas. In conclusion, the document asserts that AI has the potential to positively transform journalism, as long as its use is managed carefully and responsibly. It emphasizes that the implementation of AI should be accompanied by a regulatory framework that guarantees the quality and ethics of journalistic content, and it is considered essential to foster a culture of continuous training both in classrooms and newsrooms to adapt and adopt these new technologies effectively and ethically.
The following research work analyzes the impact and integration of artificial intelligence (AI) in journalism, focusing on Spain during the year 2023. The study explores the advantages, ethical challenges, and transformations that AI poses for modern journalism. Firstly, it highlights how algorithmic automation has facilitated content generation, allowing journalists to focus on more creative and analytical tasks by reducing the time needed for repetitive tasks. This has significantly improved efficiency in handling large volumes of data, constituting an important advancement in the journalistic process. However, the use of AI in journalism also presents several ethical challenges, especially in the verification of automatically generated content. There are concerns about the accuracy and reliability of news produced by AI due to the possibility of biases and a lack of adequate human oversight. Therefore, ensuring transparency and ethics in the use of these technologies is considered fundamental to maintaining journalistic integrity. The study reveals, through interviews and bibliographic reviews, a cautious acceptance of AI tools both in the academic field and in the media. Professionals and academics highlight the importance of proper training in using these technologies to ensure their ethical and effective implementation, suggesting that communication companies should play a central role in training professionals to handle automated tools. The work emphasizes the responsibility of universities in preparing future journalists for a media environment increasingly influenced by AI, recommending that educational institutions not only teach the technical management of these tools but also address the associated ethical dilemmas. In conclusion, the document asserts that AI has the potential to positively transform journalism, as long as its use is managed carefully and responsibly. It emphasizes that the implementation of AI should be accompanied by a regulatory framework that guarantees the quality and ethics of journalistic content, and it is considered essential to foster a culture of continuous training both in classrooms and newsrooms to adapt and adopt these new technologies effectively and ethically.
Direction
MENDEZ FERNANDEZ, ROI (Tutorships)
MENDEZ FERNANDEZ, ROI (Tutorships)
Court
LOPEZ GARCIA, XOSE (Chairman)
FERNANDEZ LOMBAO, TANIA (Secretary)
SIXTO GARCIA, JOSE (Member)
LOPEZ GARCIA, XOSE (Chairman)
FERNANDEZ LOMBAO, TANIA (Secretary)
SIXTO GARCIA, JOSE (Member)
The presence of political parties on TikTok in the 23J general elections and their media treatment in the main media on the platform.
Authorship
A.A.S.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
A.A.S.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
Defense date
09.13.2024 09:00
09.13.2024 09:00
Summary
This study analyzes the presence of the main political parties and media on TikTok during the general elections of July 23, 2023, the first presidential elections held in Spain since the Chinese social network is consolidated as a reference application. To do so, a sample of 789 videos was analyzed, including all the publications shared by the political parties with the highest number of seats in the 23J results and all those pieces related to the elections uploaded by four of the most recognized media in the country during this electoral process. This research confirms that TikTok is part of the communicative strategies that parties develop in social networks. Despite this, the creation of specific content for this application is not popularized and the analyzed profiles mostly choose to recycle or readapt the pieces that are elaborated for other platforms. The same happens in the news sector, and although the media give TikTok an important space when it comes to sharing news on social networks, exclusive content is a minority. However, it is concluded that these actors found in the application a direct communication channel with their younger users, far from social networks and traditional media, and whose languages, consumption routines and content preferences are configured as a challenge for all those actors in society who want to approach them, including political parties and the media.
This study analyzes the presence of the main political parties and media on TikTok during the general elections of July 23, 2023, the first presidential elections held in Spain since the Chinese social network is consolidated as a reference application. To do so, a sample of 789 videos was analyzed, including all the publications shared by the political parties with the highest number of seats in the 23J results and all those pieces related to the elections uploaded by four of the most recognized media in the country during this electoral process. This research confirms that TikTok is part of the communicative strategies that parties develop in social networks. Despite this, the creation of specific content for this application is not popularized and the analyzed profiles mostly choose to recycle or readapt the pieces that are elaborated for other platforms. The same happens in the news sector, and although the media give TikTok an important space when it comes to sharing news on social networks, exclusive content is a minority. However, it is concluded that these actors found in the application a direct communication channel with their younger users, far from social networks and traditional media, and whose languages, consumption routines and content preferences are configured as a challenge for all those actors in society who want to approach them, including political parties and the media.
Direction
Vázquez Herrero, Jorge (Tutorships)
Vázquez Herrero, Jorge (Tutorships)
Court
GARCIA OROSA, BERTA (Chairman)
QUIAN PAMPIN, ALBERTO (Secretary)
PEREZ SEIJO, SARA (Member)
GARCIA OROSA, BERTA (Chairman)
QUIAN PAMPIN, ALBERTO (Secretary)
PEREZ SEIJO, SARA (Member)
Transparency in the advertising content of influencers in Argentina
Authorship
S.Y.L.V.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
S.Y.L.V.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
Defense date
07.11.2024 10:30
07.11.2024 10:30
Summary
Influencer marketing has gained relevance and is currently one of the tools most used by brands to carry out digital advertising. 27.5% of Argentine users on social networks admit that they follow an influencer, Data Reportal, 2024, and 17% that they have purchased products or services advertised by these figures, Ríos, 2023. Despite its evolution, this practice is carried out without legislation and/or a formalized code of ethics that regulates it, creating a regulatory vacuum that could affect the transparency of influencers and harm the rights of users. In this scenario, with this work we propose as the main objective to examine whether Argentine influencers are transparent when advertising products and/or services in their publications on Instagram indicating, through the use of tags, that they are making sponsored content. To verify this, bibliographic and documentary material from various sources has been analyzed as a starting point, on which the theoretical framework and the research is based. Likewise, a case study has been carried out using primary sources, that is, influencers; 1,221 publications with advertising content from 12 Argentine influencers have been analyzed. In addition, an open interview was conducted with Juan Marenco, one of the leaders in influencer marketing in Argentina. The results show that in only 3 publications, 0.25%, it is clarified that it is advertising content, despite the fact that in 91% of the content there are brands mentioned. Based on this data, a product has been developed to evaluate transparency and publicize the work of influencers. It is a TFM that combines research with the development of a product, intended to make up for the shortcomings in terms of transparency that the research results showed.
Influencer marketing has gained relevance and is currently one of the tools most used by brands to carry out digital advertising. 27.5% of Argentine users on social networks admit that they follow an influencer, Data Reportal, 2024, and 17% that they have purchased products or services advertised by these figures, Ríos, 2023. Despite its evolution, this practice is carried out without legislation and/or a formalized code of ethics that regulates it, creating a regulatory vacuum that could affect the transparency of influencers and harm the rights of users. In this scenario, with this work we propose as the main objective to examine whether Argentine influencers are transparent when advertising products and/or services in their publications on Instagram indicating, through the use of tags, that they are making sponsored content. To verify this, bibliographic and documentary material from various sources has been analyzed as a starting point, on which the theoretical framework and the research is based. Likewise, a case study has been carried out using primary sources, that is, influencers; 1,221 publications with advertising content from 12 Argentine influencers have been analyzed. In addition, an open interview was conducted with Juan Marenco, one of the leaders in influencer marketing in Argentina. The results show that in only 3 publications, 0.25%, it is clarified that it is advertising content, despite the fact that in 91% of the content there are brands mentioned. Based on this data, a product has been developed to evaluate transparency and publicize the work of influencers. It is a TFM that combines research with the development of a product, intended to make up for the shortcomings in terms of transparency that the research results showed.
Direction
SIXTO GARCIA, JOSE (Tutorships)
SIXTO GARCIA, JOSE (Tutorships)
Court
GARCIA OROSA, BERTA (Chairman)
PEREZ SEIJO, SARA (Secretary)
Vázquez Herrero, Jorge (Member)
GARCIA OROSA, BERTA (Chairman)
PEREZ SEIJO, SARA (Secretary)
Vázquez Herrero, Jorge (Member)
Analysis of music content creators in social networks
Authorship
B.G.A.V.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
B.G.A.V.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
Defense date
07.11.2024 09:30
07.11.2024 09:30
Summary
Social media has become a space for entertainment, but also for the dissemination of knowledge. Numerous creators transmit their knowledge from their fields of expertise, not only from science, art or education, but also from fashion, literature and music. In the latter case, music disseminators have found in TikTok a space to disseminate knowledge to large audiences in a unique, different and peculiar way. For this reason, the main objective of this research was to approach the phenomenon trying to understand how they use TikTok to transmit musical knowledge and how they engage their audiences. To achieve this, a methodological triangulation was applied that used content analysis as a technique and used a self-created analysis sheet as a tool for collecting quantitative and qualitative data. In addition, a non-probabilistic sample was applied to six creators selected under a series of criteria. This resulted in a corpus of 351 pieces of content. Through them, an analysis of each of the profiles was carried out, studying the characteristics of their contents and it was possible to verify that these disseminators were able to obtain an engagement of more than 272 million views, 20 million likes and 361 thousand comments in 91 days; also that they possess a wide richness in terms of communication strategies and uses of musical sound, which allowed them to address 67 different musical genres. Likewise, when addressing these genres, they pursued, as their main objective, to provide new ways of understanding music, creating pieces of a diffuse and informative nature, based on analysis and interpretation, and whose ultimate purpose revolved around explaining a differentiating element and contribute new meanings. The impact of the loss of sound generated by the conflicts between the Universal record company and TikTok was also evidenced, which resulted in the loss of sound in 25% of the pieces generated by these disseminators. With all this, a scenario of great value was drawn that evidences a latent phenomenon around music that is just beginning.
Social media has become a space for entertainment, but also for the dissemination of knowledge. Numerous creators transmit their knowledge from their fields of expertise, not only from science, art or education, but also from fashion, literature and music. In the latter case, music disseminators have found in TikTok a space to disseminate knowledge to large audiences in a unique, different and peculiar way. For this reason, the main objective of this research was to approach the phenomenon trying to understand how they use TikTok to transmit musical knowledge and how they engage their audiences. To achieve this, a methodological triangulation was applied that used content analysis as a technique and used a self-created analysis sheet as a tool for collecting quantitative and qualitative data. In addition, a non-probabilistic sample was applied to six creators selected under a series of criteria. This resulted in a corpus of 351 pieces of content. Through them, an analysis of each of the profiles was carried out, studying the characteristics of their contents and it was possible to verify that these disseminators were able to obtain an engagement of more than 272 million views, 20 million likes and 361 thousand comments in 91 days; also that they possess a wide richness in terms of communication strategies and uses of musical sound, which allowed them to address 67 different musical genres. Likewise, when addressing these genres, they pursued, as their main objective, to provide new ways of understanding music, creating pieces of a diffuse and informative nature, based on analysis and interpretation, and whose ultimate purpose revolved around explaining a differentiating element and contribute new meanings. The impact of the loss of sound generated by the conflicts between the Universal record company and TikTok was also evidenced, which resulted in the loss of sound in 25% of the pieces generated by these disseminators. With all this, a scenario of great value was drawn that evidences a latent phenomenon around music that is just beginning.
Direction
SILVA RODRIGUEZ, ALBA (Tutorships)
SILVA RODRIGUEZ, ALBA (Tutorships)
Court
GARCIA OROSA, BERTA (Chairman)
PEREZ SEIJO, SARA (Secretary)
Vázquez Herrero, Jorge (Member)
GARCIA OROSA, BERTA (Chairman)
PEREZ SEIJO, SARA (Secretary)
Vázquez Herrero, Jorge (Member)
Transparency in the advertising content of influencers in Argentina
Authorship
K.V.C.E.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
K.V.C.E.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
Defense date
07.11.2024 10:30
07.11.2024 10:30
Summary
Influencer marketing has gained relevance and is currently one of the tools most used by brands to carry out digital advertising. 27.5% of Argentine users on social networks admit that they follow an influencer, Data Reportal, 2024, and 17% that they have purchased products or services advertised by these figures, Ríos, 2023. Despite its evolution, this practice is carried out without legislation and/or a formalized code of ethics that regulates it, creating a regulatory vacuum that could affect the transparency of influencers and harm the rights of users. In this scenario, with this work we propose as the main objective to examine whether Argentine influencers are transparent when advertising products and/or services in their publications on Instagram indicating, through the use of tags, that they are making sponsored content. To verify this, bibliographic and documentary material from various sources has been analyzed as a starting point, on which the theoretical framework and the research is based. Likewise, a case study has been carried out using primary sources, that is, influencers; 1,221 publications with advertising content from 12 Argentine influencers have been analyzed. In addition, an open interview was conducted with Juan Marenco, one of the leaders in influencer marketing in Argentina. The results show that in only 3 publications, 0.25%, it is clarified that it is advertising content, despite the fact that in 91% of the content there are brands mentioned. Based on this data, a product has been developed to evaluate transparency and publicize the work of influencers. It is a TFM that combines research with the development of a product, intended to make up for the shortcomings in terms of transparency that the research results showed.
Influencer marketing has gained relevance and is currently one of the tools most used by brands to carry out digital advertising. 27.5% of Argentine users on social networks admit that they follow an influencer, Data Reportal, 2024, and 17% that they have purchased products or services advertised by these figures, Ríos, 2023. Despite its evolution, this practice is carried out without legislation and/or a formalized code of ethics that regulates it, creating a regulatory vacuum that could affect the transparency of influencers and harm the rights of users. In this scenario, with this work we propose as the main objective to examine whether Argentine influencers are transparent when advertising products and/or services in their publications on Instagram indicating, through the use of tags, that they are making sponsored content. To verify this, bibliographic and documentary material from various sources has been analyzed as a starting point, on which the theoretical framework and the research is based. Likewise, a case study has been carried out using primary sources, that is, influencers; 1,221 publications with advertising content from 12 Argentine influencers have been analyzed. In addition, an open interview was conducted with Juan Marenco, one of the leaders in influencer marketing in Argentina. The results show that in only 3 publications, 0.25%, it is clarified that it is advertising content, despite the fact that in 91% of the content there are brands mentioned. Based on this data, a product has been developed to evaluate transparency and publicize the work of influencers. It is a TFM that combines research with the development of a product, intended to make up for the shortcomings in terms of transparency that the research results showed.
Direction
SIXTO GARCIA, JOSE (Tutorships)
SIXTO GARCIA, JOSE (Tutorships)
Court
GARCIA OROSA, BERTA (Chairman)
PEREZ SEIJO, SARA (Secretary)
Vázquez Herrero, Jorge (Member)
GARCIA OROSA, BERTA (Chairman)
PEREZ SEIJO, SARA (Secretary)
Vázquez Herrero, Jorge (Member)
'We Also Count'. Digital HIV dissemination from a LGTBI view and data journalism
Authorship
D.P.O.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
D.P.O.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
Defense date
02.05.2024 17:00
02.05.2024 17:00
Summary
Hace más de cuarenta años comenzó a extenderse una epidemia que se llegó a conocer como “cáncer gay”, “peste rosa” o “síndrome de las cuatro haches”. El tratamiento mediático del VIH generó un estigma cara determinados colectivos en la sociedad occidental, como la comunidad LGTBI, que en los peores momentos de la epidemia consiguió articular una respuesta comunitaria que desafió al mensaje institucional en numerosas ocasiones. El estigma sobre el VIH no desapareció y sigue pesando sobre todas aquellas personas que viven con él, especialmente en aquellos grupos sociales que ya acarrean otros perjuicios. La mirada social cara el virus y su síndrome asociado, el sida, lograron distinguir entre víctimas culpables y no culpables. En un ecosistema de medios nuevo y con apoyo en la disciplina del periodismo de datos, surge un proyecto digital que pretende coger el testimonio del activismo (que sigue presente en muchas organizaciones) para dar una respuesta a las cuestiones actuales que alcanzan a las personas que viven con el virus. Esto es 'También Contamos', un medio exclusivamente desarrollado a través de una newsletter y una cuenta de Instagram, con posibilidades de continuidad y apertura a abordar nuevas cuestiones. La digitalización de la sociedad contribuyó a la democratización de la información y aumentó la posibilidad de acceso a nuevas voces y conversas mediante las redes sociales y formatos en auge como los boletines o los podcasts. La necesidad de pocos recursos humanos y técnicos es lo que contribuye la que los nuevos medios estén al alcance de gente que, incluso sin ser periodista, puede comunicar mismo a través de un móvil. El proyecto saca rendimiento a estas nuevas posibilidades para hacer su aportación propia al periodismo social, sanitario y de datos.
Hace más de cuarenta años comenzó a extenderse una epidemia que se llegó a conocer como “cáncer gay”, “peste rosa” o “síndrome de las cuatro haches”. El tratamiento mediático del VIH generó un estigma cara determinados colectivos en la sociedad occidental, como la comunidad LGTBI, que en los peores momentos de la epidemia consiguió articular una respuesta comunitaria que desafió al mensaje institucional en numerosas ocasiones. El estigma sobre el VIH no desapareció y sigue pesando sobre todas aquellas personas que viven con él, especialmente en aquellos grupos sociales que ya acarrean otros perjuicios. La mirada social cara el virus y su síndrome asociado, el sida, lograron distinguir entre víctimas culpables y no culpables. En un ecosistema de medios nuevo y con apoyo en la disciplina del periodismo de datos, surge un proyecto digital que pretende coger el testimonio del activismo (que sigue presente en muchas organizaciones) para dar una respuesta a las cuestiones actuales que alcanzan a las personas que viven con el virus. Esto es 'También Contamos', un medio exclusivamente desarrollado a través de una newsletter y una cuenta de Instagram, con posibilidades de continuidad y apertura a abordar nuevas cuestiones. La digitalización de la sociedad contribuyó a la democratización de la información y aumentó la posibilidad de acceso a nuevas voces y conversas mediante las redes sociales y formatos en auge como los boletines o los podcasts. La necesidad de pocos recursos humanos y técnicos es lo que contribuye la que los nuevos medios estén al alcance de gente que, incluso sin ser periodista, puede comunicar mismo a través de un móvil. El proyecto saca rendimiento a estas nuevas posibilidades para hacer su aportación propia al periodismo social, sanitario y de datos.
Direction
VIZOSO GARCIA, ANGEL ANTONIO (Tutorships)
VIZOSO GARCIA, ANGEL ANTONIO (Tutorships)
Court
LOPEZ GARCIA, XOSE (Chairman)
SILVA RODRIGUEZ, ALBA (Secretary)
RODRIGUEZ VAZQUEZ, ANA ISABEL (Member)
LOPEZ GARCIA, XOSE (Chairman)
SILVA RODRIGUEZ, ALBA (Secretary)
RODRIGUEZ VAZQUEZ, ANA ISABEL (Member)
Transparency in the advertising content of influencers in Argentina
Authorship
M.V.C.C.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
M.V.C.C.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
Defense date
07.11.2024 10:30
07.11.2024 10:30
Summary
Influencer marketing has gained relevance and is currently one of the tools most used by brands to carry out digital advertising. 27.5% of Argentine users on social networks admit that they follow an influencer (Data Reportal, 2024) and 17% that they have purchased products or services advertised by these figures (Ríos, 2023). Despite its evolution, this practice is carried out without legislation and/or a formalized code of ethics that regulates it, creating a regulatory vacuum that could affect the transparency of influencers and harm the rights of users. In this scenario, with this work we propose as the main objective to examine whether Argentine influencers are transparent when advertising products and/or services in their publications on Instagram indicating, through the use of tags, that they are making sponsored content. To verify this, bibliographic and documentary material from various sources has been analyzed as a starting point, on which the theoretical framework and the research is based. Likewise, a case study has been carried out using primary sources, that is, influencers; 1,221 publications with advertising content from 12 Argentine influencers have been analyzed. In addition, an open interview was conducted with Juan Marenco, one of the leaders in influencer marketing in Argentina. The results show that in only 3 publications (0.25%) it is clarified that it is advertising content, despite the fact that in 91% of the content there are brands mentioned. Based on this data, a product has been developed to evaluate transparency and publicize the work of influencers. It is a TFM that combines research with the development of a product, intended to make up for the shortcomings in terms of transparency that the research results showed.
Influencer marketing has gained relevance and is currently one of the tools most used by brands to carry out digital advertising. 27.5% of Argentine users on social networks admit that they follow an influencer (Data Reportal, 2024) and 17% that they have purchased products or services advertised by these figures (Ríos, 2023). Despite its evolution, this practice is carried out without legislation and/or a formalized code of ethics that regulates it, creating a regulatory vacuum that could affect the transparency of influencers and harm the rights of users. In this scenario, with this work we propose as the main objective to examine whether Argentine influencers are transparent when advertising products and/or services in their publications on Instagram indicating, through the use of tags, that they are making sponsored content. To verify this, bibliographic and documentary material from various sources has been analyzed as a starting point, on which the theoretical framework and the research is based. Likewise, a case study has been carried out using primary sources, that is, influencers; 1,221 publications with advertising content from 12 Argentine influencers have been analyzed. In addition, an open interview was conducted with Juan Marenco, one of the leaders in influencer marketing in Argentina. The results show that in only 3 publications (0.25%) it is clarified that it is advertising content, despite the fact that in 91% of the content there are brands mentioned. Based on this data, a product has been developed to evaluate transparency and publicize the work of influencers. It is a TFM that combines research with the development of a product, intended to make up for the shortcomings in terms of transparency that the research results showed.
Direction
SIXTO GARCIA, JOSE (Tutorships)
SIXTO GARCIA, JOSE (Tutorships)
Court
GARCIA OROSA, BERTA (Chairman)
PEREZ SEIJO, SARA (Secretary)
Vázquez Herrero, Jorge (Member)
GARCIA OROSA, BERTA (Chairman)
PEREZ SEIJO, SARA (Secretary)
Vázquez Herrero, Jorge (Member)
I'm just a citizen
Authorship
E.G.F.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
E.G.F.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
Defense date
09.13.2024 09:45
09.13.2024 09:45
Summary
The digital age has fundamentally changed the way we consume and disseminate information, presenting significant challenges such as misinformation, a decline in trust in the media, and a crisis in the media landscape. This Master's Thesis, titled I am just a citizen, focuses on developing a newsgame prototype to improve media literacy among secondary school students. This interactive video game aims to educate students on identifying misinformation and verifying information, placing them in a simplified fictional context. The main objectives include fostering media literacy practices, encouraging the formation of personal viewpoints, and promoting the plurality of opinions. Additionally, the project seeks to create original audiovisual content, establish a theoretical framework on misinformation, design a promotion and management plan, and explore educational distribution possibilities. The methodology includes an analysis of the digital media environment, misinformation phenomena, and the role of newsgames in education. The results highlight the potential of newsgames as effective tools for media literacy and propose future applications and extensions for broader educational use. Moreover, the research suggests that incorporating these games into the school curriculum can significantly enhance students' critical understanding of the media, thereby contributing to a more informed and critical citizenry in the digital age. The project includes the interactive newsgame, a website, social media profiles, and a teacher's guide. The latter is developed based on an analysis of other media literacy projects within the Spanish education system.
The digital age has fundamentally changed the way we consume and disseminate information, presenting significant challenges such as misinformation, a decline in trust in the media, and a crisis in the media landscape. This Master's Thesis, titled I am just a citizen, focuses on developing a newsgame prototype to improve media literacy among secondary school students. This interactive video game aims to educate students on identifying misinformation and verifying information, placing them in a simplified fictional context. The main objectives include fostering media literacy practices, encouraging the formation of personal viewpoints, and promoting the plurality of opinions. Additionally, the project seeks to create original audiovisual content, establish a theoretical framework on misinformation, design a promotion and management plan, and explore educational distribution possibilities. The methodology includes an analysis of the digital media environment, misinformation phenomena, and the role of newsgames in education. The results highlight the potential of newsgames as effective tools for media literacy and propose future applications and extensions for broader educational use. Moreover, the research suggests that incorporating these games into the school curriculum can significantly enhance students' critical understanding of the media, thereby contributing to a more informed and critical citizenry in the digital age. The project includes the interactive newsgame, a website, social media profiles, and a teacher's guide. The latter is developed based on an analysis of other media literacy projects within the Spanish education system.
Direction
Vázquez Herrero, Jorge (Tutorships)
Vázquez Herrero, Jorge (Tutorships)
Court
GARCIA OROSA, BERTA (Chairman)
QUIAN PAMPIN, ALBERTO (Secretary)
PEREZ SEIJO, SARA (Member)
GARCIA OROSA, BERTA (Chairman)
QUIAN PAMPIN, ALBERTO (Secretary)
PEREZ SEIJO, SARA (Member)
Master's Thesis Professional Itinerary
Authorship
D.S.M.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
D.S.M.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
Defense date
09.13.2024 12:00
09.13.2024 12:00
Summary
This Master's Thesis presents an audiovisual piece that narrates the exciting final stretch of the Pontevedra CF season in its fight for promotion to 1aRFEF. Once the possibility of becoming champions and direct promotion is over, the team has to play a promotion play- off against two of the most powerful subsidiaries in the category, in two historic stadiums of Spanish football. Firstly, they would face Real Zaragoza B at the Romareda Stadium and in the final tie they would face Betis Deportivo at the Benito Villamarín Stadium, the fourth largest capacity field in Spanish football. This piece includes exclusive interviews with some of the team's key players, from players to coaching staff, as well as unpublished images of the locker room during key moments of these matches. In this work, not only the history of Pontevedra CF is documented, but also the work behind the 90 minutes of each match, the competitive spirit of this sport, the raw emotions that are generated and the dedication of each one. of the members who make football much more than a hobby. To make this audiovisual piece, it took a month and a half of recording, two months of pre-production and two weeks of post-production, making a total of about 4 months dedicated to the practical part of the work. The written part of the work is structured in two parts, a first theoretical part in which the topic to be discussed is contextualized as well as a theoretical contextualization of sports documentaries. The second part summarizes the months of work of the practical part, preparing the financing and dissemination plans, the budget, schedule and other pre-production materials, as well as the drafting and signing of the contract for the transfer of image rights.
This Master's Thesis presents an audiovisual piece that narrates the exciting final stretch of the Pontevedra CF season in its fight for promotion to 1aRFEF. Once the possibility of becoming champions and direct promotion is over, the team has to play a promotion play- off against two of the most powerful subsidiaries in the category, in two historic stadiums of Spanish football. Firstly, they would face Real Zaragoza B at the Romareda Stadium and in the final tie they would face Betis Deportivo at the Benito Villamarín Stadium, the fourth largest capacity field in Spanish football. This piece includes exclusive interviews with some of the team's key players, from players to coaching staff, as well as unpublished images of the locker room during key moments of these matches. In this work, not only the history of Pontevedra CF is documented, but also the work behind the 90 minutes of each match, the competitive spirit of this sport, the raw emotions that are generated and the dedication of each one. of the members who make football much more than a hobby. To make this audiovisual piece, it took a month and a half of recording, two months of pre-production and two weeks of post-production, making a total of about 4 months dedicated to the practical part of the work. The written part of the work is structured in two parts, a first theoretical part in which the topic to be discussed is contextualized as well as a theoretical contextualization of sports documentaries. The second part summarizes the months of work of the practical part, preparing the financing and dissemination plans, the budget, schedule and other pre-production materials, as well as the drafting and signing of the contract for the transfer of image rights.
Direction
RODRIGUEZ VAZQUEZ, ANA ISABEL (Tutorships)
RODRIGUEZ VAZQUEZ, ANA ISABEL (Tutorships)
Court
GARCIA OROSA, BERTA (Chairman)
QUIAN PAMPIN, ALBERTO (Secretary)
PEREZ SEIJO, SARA (Member)
GARCIA OROSA, BERTA (Chairman)
QUIAN PAMPIN, ALBERTO (Secretary)
PEREZ SEIJO, SARA (Member)
I am just a citizen
Authorship
A.S.S.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
A.S.S.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
Defense date
09.13.2024 09:45
09.13.2024 09:45
Summary
The digital era has fundamentally transformed the way we consume and disseminate information, presenting significant challenges such as misinformation, declining trust in media, and a crisis in the media environment. This Master's Thesis, titled I am just a citizen, focuses on developing a newsgame prototype to enhance media literacy among secondary school students. This interactive video game aims to educate students on identifying misinformation and verifying information by placing them in a simplified fictional context. The primary objectives include fostering media literacy practices, encouraging the formation of independent viewpoints, and promoting a plurality of opinions. Additionally, the project seeks to create original audiovisual content, establish a theoretical framework on misinformation, design a promotional and management plan, and explore educational distribution possibilities. The methodology includes an analysis of the digital media environment, misinformation phenomena, and the role of newsgames in education. The findings highlight the potential of newsgames as effective tools for media literacy and propose future applications and extensions for broader educational use. The project includes the interactive newsgame, a website, social media profiles, and a teacher's guide. The latter is developed based on an analysis of other media literacy projects within the Spanish education system.
The digital era has fundamentally transformed the way we consume and disseminate information, presenting significant challenges such as misinformation, declining trust in media, and a crisis in the media environment. This Master's Thesis, titled I am just a citizen, focuses on developing a newsgame prototype to enhance media literacy among secondary school students. This interactive video game aims to educate students on identifying misinformation and verifying information by placing them in a simplified fictional context. The primary objectives include fostering media literacy practices, encouraging the formation of independent viewpoints, and promoting a plurality of opinions. Additionally, the project seeks to create original audiovisual content, establish a theoretical framework on misinformation, design a promotional and management plan, and explore educational distribution possibilities. The methodology includes an analysis of the digital media environment, misinformation phenomena, and the role of newsgames in education. The findings highlight the potential of newsgames as effective tools for media literacy and propose future applications and extensions for broader educational use. The project includes the interactive newsgame, a website, social media profiles, and a teacher's guide. The latter is developed based on an analysis of other media literacy projects within the Spanish education system.
Direction
Vázquez Herrero, Jorge (Tutorships)
Vázquez Herrero, Jorge (Tutorships)
Court
GARCIA OROSA, BERTA (Chairman)
QUIAN PAMPIN, ALBERTO (Secretary)
PEREZ SEIJO, SARA (Member)
GARCIA OROSA, BERTA (Chairman)
QUIAN PAMPIN, ALBERTO (Secretary)
PEREZ SEIJO, SARA (Member)
Magazine for young creatives
Authorship
V.R.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
V.R.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
Defense date
09.13.2024 09:00
09.13.2024 09:00
Summary
Journalism has undergone significant transformations in recent decades, mainly due to the emergence of the Internet and technological progress. This series of transformations have radically redefined the way in which information is produced and consumed, particularly among people belonging to the so-called Generation Z. The current project consists of the creation of digital magazine aimed at young people who are part of this group, moreover to those interested by the creative content. The journal, conceived as LienZo, offers content based on trends and lifestyle, employing an informal tone, making it accessible for the objective public, and fragmented in the following sections: Breaking news, fashion, art and culture, technology and Do it yourself. For its broadcasting, a communication strategy has been designed on a social media that has been chosen based on the target's preferences and the formats that it offers, being this Instagram. This platform allows a direct and visually attractive connection with the audience, facilitating the promotion of content through publications, stories and reels, which are adapted to the fast and dynamic consumption that characterises this generation. In this way, the project aims to know and apply techniques with the purpose of maintaining those public's attention in an environment of over-information where youngsters hardly stop to read a complete article, understanding that time is a valuable resource and that short, easy-to-consume content is preferred. For this reason, new elements have been applied like charming titles, attractive visual design, short texts, multimedia pieces and relevant topics.
Journalism has undergone significant transformations in recent decades, mainly due to the emergence of the Internet and technological progress. This series of transformations have radically redefined the way in which information is produced and consumed, particularly among people belonging to the so-called Generation Z. The current project consists of the creation of digital magazine aimed at young people who are part of this group, moreover to those interested by the creative content. The journal, conceived as LienZo, offers content based on trends and lifestyle, employing an informal tone, making it accessible for the objective public, and fragmented in the following sections: Breaking news, fashion, art and culture, technology and Do it yourself. For its broadcasting, a communication strategy has been designed on a social media that has been chosen based on the target's preferences and the formats that it offers, being this Instagram. This platform allows a direct and visually attractive connection with the audience, facilitating the promotion of content through publications, stories and reels, which are adapted to the fast and dynamic consumption that characterises this generation. In this way, the project aims to know and apply techniques with the purpose of maintaining those public's attention in an environment of over-information where youngsters hardly stop to read a complete article, understanding that time is a valuable resource and that short, easy-to-consume content is preferred. For this reason, new elements have been applied like charming titles, attractive visual design, short texts, multimedia pieces and relevant topics.
Direction
PEREZ SEIJO, SARA (Tutorships)
PEREZ SEIJO, SARA (Tutorships)
Court
RODRIGUEZ VAZQUEZ, ANA ISABEL (Chairman)
VIZOSO GARCIA, ANGEL ANTONIO (Secretary)
SILVA RODRIGUEZ, ALBA (Member)
RODRIGUEZ VAZQUEZ, ANA ISABEL (Chairman)
VIZOSO GARCIA, ANGEL ANTONIO (Secretary)
SILVA RODRIGUEZ, ALBA (Member)
Magazine for young creatives
Authorship
A.S.T.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
A.S.T.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
Defense date
09.13.2024 09:00
09.13.2024 09:00
Summary
Journalism has undergone significant transformations in recent decades, mainly due to the emergence of the Internet and technological progress. This series of transformations have radically redefined the way in which information is produced and consumed, particularly among people belonging to the so-called Generation Z. The current project consists of the creation of digital magazine aimed at young people who are part of this group, moreover to those interested by the creative content. The journal, conceived as LienZo, offers content based on trends and lifestyle, employing an informal tone, making it accessible for the objective public, and fragmented in the following sections: Breaking news, fashion, art and culture, technology and Do it yourself. For its broadcasting, a communication strategy has been designed on a social media that has been chosen based on the target's preferences and the formats that it offers, being this Instagram. This platform allows a direct and visually attractive connection with the audience, facilitating the promotion of content through publications, stories and reels, which are adapted to the fast and dynamic consumption that characterises this generation. In this way, the project aims to know and apply techniques with the purpose of maintaining those public's attention in an environment of over-information where youngsters hardly stop to read a complete article, understanding that time is a valuable resource and that short, easy-to-consume content is preferred. For this reason, new elements have been applied like charming titles, attractive visual design, short texts, multimedia pieces and relevant topics.
Journalism has undergone significant transformations in recent decades, mainly due to the emergence of the Internet and technological progress. This series of transformations have radically redefined the way in which information is produced and consumed, particularly among people belonging to the so-called Generation Z. The current project consists of the creation of digital magazine aimed at young people who are part of this group, moreover to those interested by the creative content. The journal, conceived as LienZo, offers content based on trends and lifestyle, employing an informal tone, making it accessible for the objective public, and fragmented in the following sections: Breaking news, fashion, art and culture, technology and Do it yourself. For its broadcasting, a communication strategy has been designed on a social media that has been chosen based on the target's preferences and the formats that it offers, being this Instagram. This platform allows a direct and visually attractive connection with the audience, facilitating the promotion of content through publications, stories and reels, which are adapted to the fast and dynamic consumption that characterises this generation. In this way, the project aims to know and apply techniques with the purpose of maintaining those public's attention in an environment of over-information where youngsters hardly stop to read a complete article, understanding that time is a valuable resource and that short, easy-to-consume content is preferred. For this reason, new elements have been applied like charming titles, attractive visual design, short texts, multimedia pieces and relevant topics.
Direction
PEREZ SEIJO, SARA (Tutorships)
PEREZ SEIJO, SARA (Tutorships)
Court
RODRIGUEZ VAZQUEZ, ANA ISABEL (Chairman)
VIZOSO GARCIA, ANGEL ANTONIO (Secretary)
SILVA RODRIGUEZ, ALBA (Member)
RODRIGUEZ VAZQUEZ, ANA ISABEL (Chairman)
VIZOSO GARCIA, ANGEL ANTONIO (Secretary)
SILVA RODRIGUEZ, ALBA (Member)
Roberto Verino: a proposal for improving the marketing and communication plan
Authorship
M.J.C.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
M.J.C.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
Defense date
09.13.2024 09:45
09.13.2024 09:45
Summary
Roberto Mariño created in 1982 what would become one of the most recognized brands in Spain: Roberto Verino. Since then, he has been recognized as a fashion genius for his prêt-à-porter collections for women and men. After more than 40 years of activity and over a hundred collections, the brand created by the Galician couturier seeks to approach a new sector: the young public. Based on this main objective, the following master's thesis includes the development of an analysis of the actual situation of the brand, and a proposal to improve the marketing and communication plan of the Roberto Verino brand. Currently, the Galician brand has a regular customer base consisting of an older public, and one of its goals is to access a younger market segment. In the following lines, a series of secondary objectives, strategies, and actions that will help achieve this main objective are presented.
Roberto Mariño created in 1982 what would become one of the most recognized brands in Spain: Roberto Verino. Since then, he has been recognized as a fashion genius for his prêt-à-porter collections for women and men. After more than 40 years of activity and over a hundred collections, the brand created by the Galician couturier seeks to approach a new sector: the young public. Based on this main objective, the following master's thesis includes the development of an analysis of the actual situation of the brand, and a proposal to improve the marketing and communication plan of the Roberto Verino brand. Currently, the Galician brand has a regular customer base consisting of an older public, and one of its goals is to access a younger market segment. In the following lines, a series of secondary objectives, strategies, and actions that will help achieve this main objective are presented.
Direction
SIXTO GARCIA, JOSE (Tutorships)
SIXTO GARCIA, JOSE (Tutorships)
Court
RODRIGUEZ VAZQUEZ, ANA ISABEL (Chairman)
VIZOSO GARCIA, ANGEL ANTONIO (Secretary)
SILVA RODRIGUEZ, ALBA (Member)
RODRIGUEZ VAZQUEZ, ANA ISABEL (Chairman)
VIZOSO GARCIA, ANGEL ANTONIO (Secretary)
SILVA RODRIGUEZ, ALBA (Member)
Pride and football: 26 weeks to glory
Authorship
D.S.G.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
D.S.G.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
Defense date
09.13.2024 11:45
09.13.2024 11:45
Summary
The world of journalism is advancing in line with technological and digital advances. With the arrival of social networks and multimedia platforms, new ways of communicating and new narratives are emerging in digital journalism, as is the case of TikTok. Its audiovisual format allows the user to communicate in a way that is suitable for the times, instantaneously, enhancing creativity, interaction and in a friendly language. Social networks are becoming the channels through which information is transmitted, enabling different narratives to emerge depending on the type of content being sought, be it audiovisual, written or audible content. However, sports journalism is not lagging behind and is seeking to adapt, to an increasing extent, to the changes in the ways of communicating, with the opening of social networks in the media themselves covering sports information in a digital format already a reality. Moreover, due to the dimension of sport, not all sports, and even less so in semi-professional categories, have the same media treatment, and it is possible to find a niche market for the journalist according to the interest of the consumer. However, the aim of this master's thesis is to create a transmedia project centred on the TikTok platform, but enhanced by other reinforcement networks such as X, Instagram or Youtube. The mission is to unite the different narratives of journalism in social networks for the creation of content that can be adapted to the network, in order to cover the current news of the Third RFEF Group 1, the teams and the towns.
The world of journalism is advancing in line with technological and digital advances. With the arrival of social networks and multimedia platforms, new ways of communicating and new narratives are emerging in digital journalism, as is the case of TikTok. Its audiovisual format allows the user to communicate in a way that is suitable for the times, instantaneously, enhancing creativity, interaction and in a friendly language. Social networks are becoming the channels through which information is transmitted, enabling different narratives to emerge depending on the type of content being sought, be it audiovisual, written or audible content. However, sports journalism is not lagging behind and is seeking to adapt, to an increasing extent, to the changes in the ways of communicating, with the opening of social networks in the media themselves covering sports information in a digital format already a reality. Moreover, due to the dimension of sport, not all sports, and even less so in semi-professional categories, have the same media treatment, and it is possible to find a niche market for the journalist according to the interest of the consumer. However, the aim of this master's thesis is to create a transmedia project centred on the TikTok platform, but enhanced by other reinforcement networks such as X, Instagram or Youtube. The mission is to unite the different narratives of journalism in social networks for the creation of content that can be adapted to the network, in order to cover the current news of the Third RFEF Group 1, the teams and the towns.
Direction
TUÑEZ LOPEZ, JOSE MIGUEL (Tutorships)
TUÑEZ LOPEZ, JOSE MIGUEL (Tutorships)
Court
LOPEZ GARCIA, XOSE (Chairman)
FERNANDEZ LOMBAO, TANIA (Secretary)
SIXTO GARCIA, JOSE (Member)
LOPEZ GARCIA, XOSE (Chairman)
FERNANDEZ LOMBAO, TANIA (Secretary)
SIXTO GARCIA, JOSE (Member)
Exhibition ComPOPstela: modern music in Santiago (1954-1978)
Authorship
A.E.L.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
A.E.L.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
Defense date
09.13.2024 13:00
09.13.2024 13:00
Summary
The present exhibition project revives the popular urban music scene of the golden age of pop in Santiago de Compostela. In a world dominated by the emergence of new forms of leisure and customs of a virtual type, the reactivation of memory is a recurring exercise to understand one's own idiosyncrasy. The gradual recovery and revaluation of rock history as a social and cultural phenomenon at a global level has in recent times covered the academic study of this style and its derivatives, even in the local area. After the research that resulted in the doctoral thesis and book Compopstela, his author takes a step further, gathering and classifying the original physical objects and audiovisual materials that were crucial in the genesis and development of the modern Compostela musical scene. In the context of digital communication, this proposal updates and makes available to a new audience the object of study, which due to the nature of the content will also attract a more veteran audience. From musical instruments such as guitars, amplifiers or sound effect pedals, to musicians' uniforms, including sheet music, magazines, recorded music and all kinds of memorabilia and allusive documents, the exhibition's educational and recreational values are highlighted. The multimedia character of the proposal is represented, in addition to the physical objects and original documentation on paper, by the presence of several digital and interactive maps, which will allow the audience to navigate through virtual spaces that correspond to real places, representative of the period covered. In addition, it offers the opportunity to listen and see completely unpublished audiovisual material, collected by the author during years of research.
The present exhibition project revives the popular urban music scene of the golden age of pop in Santiago de Compostela. In a world dominated by the emergence of new forms of leisure and customs of a virtual type, the reactivation of memory is a recurring exercise to understand one's own idiosyncrasy. The gradual recovery and revaluation of rock history as a social and cultural phenomenon at a global level has in recent times covered the academic study of this style and its derivatives, even in the local area. After the research that resulted in the doctoral thesis and book Compopstela, his author takes a step further, gathering and classifying the original physical objects and audiovisual materials that were crucial in the genesis and development of the modern Compostela musical scene. In the context of digital communication, this proposal updates and makes available to a new audience the object of study, which due to the nature of the content will also attract a more veteran audience. From musical instruments such as guitars, amplifiers or sound effect pedals, to musicians' uniforms, including sheet music, magazines, recorded music and all kinds of memorabilia and allusive documents, the exhibition's educational and recreational values are highlighted. The multimedia character of the proposal is represented, in addition to the physical objects and original documentation on paper, by the presence of several digital and interactive maps, which will allow the audience to navigate through virtual spaces that correspond to real places, representative of the period covered. In addition, it offers the opportunity to listen and see completely unpublished audiovisual material, collected by the author during years of research.
Direction
Neira Cruz, Xose Antonio (Tutorships)
Neira Cruz, Xose Antonio (Tutorships)
Court
LOPEZ GARCIA, XOSE (Chairman)
FERNANDEZ LOMBAO, TANIA (Secretary)
SIXTO GARCIA, JOSE (Member)
LOPEZ GARCIA, XOSE (Chairman)
FERNANDEZ LOMBAO, TANIA (Secretary)
SIXTO GARCIA, JOSE (Member)
Bilingual Digital Newspaper: Connecting Cultures and News between China and Spain
Authorship
S.L.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
S.L.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
Defense date
09.13.2024 12:15
09.13.2024 12:15
Summary
This study has been dedicated to the design and implementation of the Chinchinnews media platform, specifically targeted towards the Chinese community in Spain and the Spanish public interested in China. Despite significant challenges represented by technological constraints and user dispersion, through market research and in-depth interviews, we discovered tremendous potential and value in the news market for the Chinese community in Spain. Specifically, previously dominant Chinese media such as Ouhua and Chinese Voice in Spain are in decline, and no new widely recognized Chinese media has emerged in the current market, with Chinese people accessing information in a confused manner and always doubtful about the credibility of news sources. Our project includes creative sections like news presented on a timeline, serial theme news, and entertainment videos. Supporting bilingual use of Chinese and Spanish, it contains local information from Santiago de Compostela, hot topics in Spain and China, aiming to help Chinese individuals integrate more quickly and efficiently into Spanish society while not missing significant events back home in China. This project is primarily promoted on the Chinese social platforms XiaoHongShu and within WeChat groups for Chinese, and we focus on the user experience on mobile devices. Developing and consolidating both new and old user groups is our primary goal at this time. With further optimization and promotion, we anticipate that Chinchinnews can meet users' information needs, promote cultural exchange between China and Spain, and become reliable, professional, and interactive digital journalism. Due to not passing some courses last year, I was unable to participate in the thesis defense, resulting in a one-year delay in my graduation. During this period, I have improved and expanded my original thesis project. This year, I will continue to use the same thesis for my defense, but I have added 10 new articles and 3 new topics compared to last year. Additionally, I have made optimizations and updates to other aspects of the website to enhance its overall quality and user experience.
This study has been dedicated to the design and implementation of the Chinchinnews media platform, specifically targeted towards the Chinese community in Spain and the Spanish public interested in China. Despite significant challenges represented by technological constraints and user dispersion, through market research and in-depth interviews, we discovered tremendous potential and value in the news market for the Chinese community in Spain. Specifically, previously dominant Chinese media such as Ouhua and Chinese Voice in Spain are in decline, and no new widely recognized Chinese media has emerged in the current market, with Chinese people accessing information in a confused manner and always doubtful about the credibility of news sources. Our project includes creative sections like news presented on a timeline, serial theme news, and entertainment videos. Supporting bilingual use of Chinese and Spanish, it contains local information from Santiago de Compostela, hot topics in Spain and China, aiming to help Chinese individuals integrate more quickly and efficiently into Spanish society while not missing significant events back home in China. This project is primarily promoted on the Chinese social platforms XiaoHongShu and within WeChat groups for Chinese, and we focus on the user experience on mobile devices. Developing and consolidating both new and old user groups is our primary goal at this time. With further optimization and promotion, we anticipate that Chinchinnews can meet users' information needs, promote cultural exchange between China and Spain, and become reliable, professional, and interactive digital journalism. Due to not passing some courses last year, I was unable to participate in the thesis defense, resulting in a one-year delay in my graduation. During this period, I have improved and expanded my original thesis project. This year, I will continue to use the same thesis for my defense, but I have added 10 new articles and 3 new topics compared to last year. Additionally, I have made optimizations and updates to other aspects of the website to enhance its overall quality and user experience.
Direction
SALGADO TEJIDO, XURXO (Tutorships)
SALGADO TEJIDO, XURXO (Tutorships)
Court
LOPEZ GARCIA, XOSE (Chairman)
FERNANDEZ LOMBAO, TANIA (Secretary)
SIXTO GARCIA, JOSE (Member)
LOPEZ GARCIA, XOSE (Chairman)
FERNANDEZ LOMBAO, TANIA (Secretary)
SIXTO GARCIA, JOSE (Member)
Magazine for young creatives
Authorship
C.R.B.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
C.R.B.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
Defense date
09.13.2024 09:00
09.13.2024 09:00
Summary
Journalism has undergone significant transformations in recent decades, mainly due to the emergence of the Internet and technological progress. This series of transformations have radically redefined the way in which information is produced and consumed, particularly among people belonging to the so-called Generation Z. The current project consists of the creation of digital magazine aimed at young people who are part of this group, moreover to those interested by the creative content. The journal, conceived as LienZo, offers content based on trends and lifestyle, employing an informal tone, making it accessible for the objective public, and fragmented in the following sections: Breaking news, fashion, art and culture, technology and Do it yourself. For its broadcasting, a communication strategy has been designed on a social media that has been chosen based on the target's preferences and the formats that it offers, being this Instagram. This platform allows a direct and visually attractive connection with the audience, facilitating the promotion of content through publications, stories and reels, which are adapted to the fast and dynamic consumption that characterises this generation. In this way, the project aims to know and apply techniques with the purpose of maintaining those public's attention in an environment of over-information where youngsters hardly stop to read a complete article, understanding that time is a valuable resource and that short, easy-to-consume content is preferred. For this reason, new elements have been applied like charming titles, attractive visual design, short texts, multimedia pieces and relevant topics.
Journalism has undergone significant transformations in recent decades, mainly due to the emergence of the Internet and technological progress. This series of transformations have radically redefined the way in which information is produced and consumed, particularly among people belonging to the so-called Generation Z. The current project consists of the creation of digital magazine aimed at young people who are part of this group, moreover to those interested by the creative content. The journal, conceived as LienZo, offers content based on trends and lifestyle, employing an informal tone, making it accessible for the objective public, and fragmented in the following sections: Breaking news, fashion, art and culture, technology and Do it yourself. For its broadcasting, a communication strategy has been designed on a social media that has been chosen based on the target's preferences and the formats that it offers, being this Instagram. This platform allows a direct and visually attractive connection with the audience, facilitating the promotion of content through publications, stories and reels, which are adapted to the fast and dynamic consumption that characterises this generation. In this way, the project aims to know and apply techniques with the purpose of maintaining those public's attention in an environment of over-information where youngsters hardly stop to read a complete article, understanding that time is a valuable resource and that short, easy-to-consume content is preferred. For this reason, new elements have been applied like charming titles, attractive visual design, short texts, multimedia pieces and relevant topics.
Direction
PEREZ SEIJO, SARA (Tutorships)
PEREZ SEIJO, SARA (Tutorships)
Court
RODRIGUEZ VAZQUEZ, ANA ISABEL (Chairman)
VIZOSO GARCIA, ANGEL ANTONIO (Secretary)
SILVA RODRIGUEZ, ALBA (Member)
RODRIGUEZ VAZQUEZ, ANA ISABEL (Chairman)
VIZOSO GARCIA, ANGEL ANTONIO (Secretary)
SILVA RODRIGUEZ, ALBA (Member)
I am just a citizen
Authorship
M.V.P.M.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
M.V.P.M.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
Defense date
09.13.2024 09:45
09.13.2024 09:45
Summary
The digital era has fundamentally transformed the way we consume and disseminate information, presenting significant challenges such as misinformation, declining trust in media, and a crisis in the media environment. This Master's Thesis, titled I am just a citizen, focuses on developing a newsgame prototype to enhance media literacy among secondary school students. This interactive video game aims to educate students on identifying misinformation and verifying information by placing them in a simplified fictional context. The primary objectives include fostering media literacy practices, encouraging the formation of independent viewpoints, and promoting a plurality of opinions. Additionally, the project seeks to create original audiovisual content, establish a theoretical framework on misinformation, design a promotional and management plan, and explore educational distribution possibilities. The methodology includes an analysis of the digital media environment, misinformation phenomena, and the role of newsgames in education. The findings highlight the potential of newsgames as effective tools for media literacy and propose future applications and extensions for broader educational use. The project includes the interactive newsgame, a website, social media profiles, and a teacher's guide. The latter is developed based on an analysis of other media literacy projects within the Spanish education system.
The digital era has fundamentally transformed the way we consume and disseminate information, presenting significant challenges such as misinformation, declining trust in media, and a crisis in the media environment. This Master's Thesis, titled I am just a citizen, focuses on developing a newsgame prototype to enhance media literacy among secondary school students. This interactive video game aims to educate students on identifying misinformation and verifying information by placing them in a simplified fictional context. The primary objectives include fostering media literacy practices, encouraging the formation of independent viewpoints, and promoting a plurality of opinions. Additionally, the project seeks to create original audiovisual content, establish a theoretical framework on misinformation, design a promotional and management plan, and explore educational distribution possibilities. The methodology includes an analysis of the digital media environment, misinformation phenomena, and the role of newsgames in education. The findings highlight the potential of newsgames as effective tools for media literacy and propose future applications and extensions for broader educational use. The project includes the interactive newsgame, a website, social media profiles, and a teacher's guide. The latter is developed based on an analysis of other media literacy projects within the Spanish education system.
Direction
Vázquez Herrero, Jorge (Tutorships)
Vázquez Herrero, Jorge (Tutorships)
Court
GARCIA OROSA, BERTA (Chairman)
QUIAN PAMPIN, ALBERTO (Secretary)
PEREZ SEIJO, SARA (Member)
GARCIA OROSA, BERTA (Chairman)
QUIAN PAMPIN, ALBERTO (Secretary)
PEREZ SEIJO, SARA (Member)