ECTS credits ECTS credits: 6
ECTS Hours Rules/Memories Student's work ECTS: 99 Hours of tutorials: 3 Expository Class: 24 Interactive Classroom: 24 Total: 150
Use languages Spanish, Galician
Type: Ordinary Degree Subject RD 1393/2007 - 822/2021
Departments: Communication Sciences
Areas: Audiovisual Communication and Advertising
Center Faculty of Communication Science
Call: Second Semester
Teaching: Sin docencia (Extinguida)
Enrolment: No Matriculable
Strengthen the ideation and analysis capacities of audiovisual works in order to maximize their creativity, potential, location and preferred targets.
Study and analyze audiovisual products through the theories of signification that led to a theory of discourse, as well as a theory of the text; also through a theory of the spectacle.
Establish a system of analysis based on the detection of the levels or registers that make up the audiovisual text, on the detection of intertextuality; as well as in the analysis of the relationship of the work with its referent.
1. The productive concept of audiovisual content: the imposition of a new paradigm.
2. The ineffectiveness of communication theories in the face of the hypermodern media spectacle.
3. The loss of the status of spectator and the emergence of the prosumer.
4. The assumption of the logic of hypervisibility through new electronic devices.
5. Multiplatform audiovisual production: dilution of borders and hybridization.
6. The television formats of the denunciation, the staging of intimacy, the daily life of death.
7. Audiovisual content for social networks: critical approach, from the text to the hypercontratext.
Practical contents:
5 individual exercises will be carried out during the four-month period. The topics to be addressed will be indicated within the framework of the interactive classrooms and to be carried out on site.
Basic:
González Requena, Jesús: Análisis de las imágenes audiovisuales,
https://gonzalezrequena.com/textos-en-linea-0-2/libros-en-linea/el-ser-…
-Análisis de textos audiovisuales,
https://gonzalezrequena.com/asignaturas/analisis-de-textos-audiovisuale…
Wacjman, Gérard (2011): El ojo absoluto, Manantial.
Complementary:
Garayalde, Nicolás (2019): "Del texto al contra-texto", Anales de Filología Francesa, n. 28. https://doi.org/10.6018/analesff.399261
Mañas, Luis; De Vicente, Aída Mª (coords.) (2019): Contenidos audiovisuales, narrativas y alfabetización mediática, McGraw-Hill Interamericana de España.
Cortés, Oriol; Meneses, Carmina (2021): "Nuevos hábitos de consumo de contenidos audiovisuales", Interempresas
https://www.interempresas.net/Licencias/Articulos/350281-Nuevos-habitos…
Didi-Huberman, Georges (2016): Arde la imagen, Ediciones Ve.
Wajcman, Gérard (2018): Les séries, le monde, la crise, les femmes, Verdier.
BASIC AND GENERAL
CG1 - Acquire and understand the most important concepts, methods and results of the different branches of communication, with
historical perspective of its development.
CG2 - Gather and interpret relevant data, information and results, as well as draw conclusions and issue reasoned reports.
CG3 - Apply the theoretical-practical knowledge acquired, as well as the capacity for analysis and abstraction, both in the
definition and approach of problems as well as in the search for their solutions in academic and professional contexts.
CB2 - That students know how to apply their knowledge to their work or vocation in a professional way and possess the
competences that are usually demonstrated through the elaboration and defense of arguments and the resolution of problems within their area of study
CB3 - That students have the ability to collect and interpret relevant data (usually within their area of study)
to issue judgments that include a reflection on relevant issues of a social, scientific or ethical nature
CB4 - That students can transmit information, ideas, problems and solutions to both a specialized and non-specialized public
specialized
CB5 - That students have developed those learning skills necessary to undertake further studies
with a high degree of autonomy
TRANSVERSAL
CT01 - Organization and planning capacity
CT02 - Information management capacity
CT03 - Teamwork
CT04 - Autonomous learning
CT05 - Creativity
CT06 - Initiative and entrepreneurial spirit
CT07 - Basic knowledge of the profession
SPECIFIC
CE17 - Know the analysis techniques of television and film products
CE18 - Train for directing audiovisual documentaries
CE19 - Know the historical framework in which audiovisual media have developed
The subject will be addressed by exposing the topics in which it is organized.
Likewise, during the practical sessions, the analysis of audiovisual content will be undertaken.
50% exam at the end of the semester. 50% realization of practical exercises of audiovisual content analysis.
In case of dispensation, a personalized plan will be prepared, providing the students with the slide support that is generated for the expositive classes. Students with a waiver will be informed by email of the characteristics of the practical exercises and their delivery date. The practical work requested will account for 50% of the grade, while the theoretical part will be evaluated with a final exam and will account for the remaining 50% of the final grade.
In the case of plagiarism or improper use of technologies in carrying out tasks or tests: "For cases of fraudulent carrying out of exercises or tests, the rules for evaluating the academic performance of students and reviewing grades will be applied."
In accordance with current USC regulations for Undergraduate and Master's students (art. 5.2), mere attendance, as well as participation in any of the activities carried out in interactive classes, will be subject to evaluation and, in Consequently, the final grade of the student who completes them will in no case be "Not Presented".
Expository classes. presentation and explanation of the topics 30
Work with texts: analysis, synthesis and discussion 15
Final exam 3
Independent individual or group study 60
Recommended readings 25
Preparation of oral presentations, debates etc. 5
Seminar planning. Search, registration and preparation of material support (texts, images, audio, etc.) 12
Antia Maria Lopez Gomez
Coordinador/a- Department
- Communication Sciences
- Area
- Audiovisual Communication and Advertising
- Phone
- 881816527
- antiamaria.lopez [at] usc.es
- Category
- Professor: University Lecturer
Sara Calvete Lorenzo
- Department
- Communication Sciences
- Area
- Audiovisual Communication and Advertising
- sara.calvete.lorenzo [at] usc.es
- Category
- USC Pre-doctoral Contract
| Tuesday | |||
|---|---|---|---|
| 10:00-11:00 | Expositivo 1 | Galician | Classroom 7 |
| Wednesday | |||
| 09:00-10:00 | Expositivo 1 | Galician | Classroom 7 |
| Thursday | |||
| 10:00-11:00 | Expositivo 1 | Galician | Classroom 7 |
| 05.29.2024 10:00-14:00 | Expositivo 1 | Classroom 8 |
| 07.02.2024 10:00-14:00 | Expositivo 1 | Classroom 1 |