- Code
- FD0395
- Type
- Specific and On-Demand Training Program Course - MICROCREDENCIAL
- Teaching Modality
- No Face-to-face
- Duration
- 1 year
- Credits
- 4.0
- Course
- 2025-2026
- Price
- 113,33€
- Center
- Ciencias de la Comunicación
- Management
-
Jose Miguel Tuñez Lopez
Juan Manuel Prieto Arosa - Contact
miguel.tunez [at] usc.es
Department / Organizing Center
Ciencias de la Comunicación
JOSE MIGUEL TUÑEZ LOPEZ
16547
miguel.tunez [at] usc.es
Ciencias de la Comunicación
Dates
Duration: 03/02/2026 - 05/03/2026
Pre-registration: 19/11/2025 - 28/11/2025
Registration: 01/12/2025 - 12/12/2025
Minimum number of students: 84
Maximum number of students: 89
Commentaries: Curso celebrado ao amparo do convenio USC-UPTL
Mandatory insurance:
20,69€ (Students who formally enroll in their own Postgraduate courses, Continuous Training and Training Program, will also be included the amount of mandatory accident insurance and travel assistance for USC students, as established in current regulations (Council Agreement Government June 29, 2009) and will be issued together with the 1st liquidation of registration. Except in the courses that are 100% virtuous, considered these by academic year; and in the cases in which the students have paid this same insurance in a USC degree in the current academic year.)
Access requirements
The UTPL will be responsible for selecting the students, who must meet at least the requirement of demonstrating experience in the fields of communication, marketing, or journalism, without holding a university degree and the call will be aimed exclusively at UTPL students.
Pre-registration
You can consult a manual of the admission procedure on the CEP website in Archive or by clicking here
To apply for admission, go to the following link of the virtual secretary
https://matricula.usc.es/Posgrao/SolicitudeEstudosPropios
Access to pre-registration and registration
Selection system
The selection criterion will be established by UTPL and applied according to the order of registration, giving priority to those enrolled in the Master's Degree in Communication, Ideation, and Content Creation with Artificial Intelligence at UTPL.
Objectives
1. Understand the fundamentals and limitations of AI in digital communication.2. Use AI-assisted tools for generating and editing audio, images, video and text.
3. Apply methodologies for automated content verification and analysis.
4. Develop innovative multimedia projects based on ethical criteria and digital sustainability.
5. Analyse the impact of AI on new professional profiles and the transformation of the media ecosystem.
Career options
S - Competences; S1 - Communication, collaboration and creativity; S1.3 - Teaching and training; S1.3.1 - Teaching and training; Teaching and training.S - Competences; S1 - Communication, collaboration and creativity; S1.4 - Presenting information; S1.4.1 - Presenting general information; Provide context for news stories and adapt to the type of media outlet.
S - Competences; S1 - Communication, collaboration and creativity; S1.13 - Writing and editing; S1.13.0 - Writing and editing; Provide written content.
S - Competences; S2 - Information competences; S2.4 - Processing information; S2.4.0 - Processing information; Process information.
S - Competences; S5 - Working with computers; S5.6 - Using digital tools for collaborative work, content creation and problem solving; S5.6.1 - Using digital tools for collaboration and productivity; Collaborate using digital technologies, develop digital content, use information and communication technologies to perform work-related tasks, integrate and rework digital content, and use content development tools.
Evaluation
The course assessment will be based on a practical and educational approach, aimed at evaluating the application of the knowledge acquired in real multimedia production contexts. Continuous assessment criteria, based on active participation in workshops, will be combined with the assessment of an individual final project that will integrate the technical and conceptual skills developed throughout the course. Passing both phases will be an essential requirement for obtaining the certificate of achievement.
Tutoring
The course will be delivered entirely online, combining synchronous and asynchronous sessions in digital environments. The methodology will be based on practical workshops and the completion of a final integrative project. Assessment will be based on participation in training activities and the presentation of the final project. The language of instruction will be Spanish, with the possibility of documentary support in English. Synchronous virtual tutorials will be offered for academic support and supervision of the final project, taught by UTPL teachers and coordinated by the course director at USC.
5:00 p.m. - 8:00 p.m. (Ecuador) | 23:00 p.m. - 02:00 a.m. (Spain) | Tuesdays, Wednesdays, and Thursdays for 4 weeks
Observations
Classes will be divided into 2-hour lectures and 1 hour of independent study by students for more effective training until the 40 hours of the course are completed.
| Code | Subject | Credits |
|---|---|---|
| 1 | Final Project. | 1.0 |
| 2 | Production Of Multimedia Content With Artificial Intelligence. | 3.0 |