XIAOMI Company Strategic Analysis
Authorship
D.W.
Master in Business Administration [L]
D.W.
Master in Business Administration [L]
Defense date
07.17.2024 16:00
07.17.2024 16:00
Summary
The purpose of this paper is to strategically analyze the Chinese technology company Xiaomi, a technology company that has achieved significant success in the field of smartphones, smart homes and consumer electronics, and which is known for its cost-effectiveness. This paper will analyze the external and internal factors affecting the development of this company, the external factors are analyzed in terms of the external environment affecting the development of this industry, including the general development and competitors. Internal factors, on the other hand, examine their own strengths and weaknesses in the development of their company. And use the tools and concepts of strategic analysis, such as swot model, Ansoff matrix, Porter's Five Forces model. The objective of this paper is to analyze Xiaomi from a strategic point of view in order to understand its strategy and business model in order to determine a more relevant strategy for the company to achieve its own development goals.
The purpose of this paper is to strategically analyze the Chinese technology company Xiaomi, a technology company that has achieved significant success in the field of smartphones, smart homes and consumer electronics, and which is known for its cost-effectiveness. This paper will analyze the external and internal factors affecting the development of this company, the external factors are analyzed in terms of the external environment affecting the development of this industry, including the general development and competitors. Internal factors, on the other hand, examine their own strengths and weaknesses in the development of their company. And use the tools and concepts of strategic analysis, such as swot model, Ansoff matrix, Porter's Five Forces model. The objective of this paper is to analyze Xiaomi from a strategic point of view in order to understand its strategy and business model in order to determine a more relevant strategy for the company to achieve its own development goals.
Direction
LOPEZ LOPEZ, VICENTE ANGEL (Tutorships)
LOPEZ LOPEZ, VICENTE ANGEL (Tutorships)
Court
BANDE VILELA, MARIA BELEN (Chairman)
BECERRA DIAZ, ALEJO (Secretary)
RODRIGUEZ GIL, LUIS IGNACIO (Member)
BANDE VILELA, MARIA BELEN (Chairman)
BECERRA DIAZ, ALEJO (Secretary)
RODRIGUEZ GIL, LUIS IGNACIO (Member)
The Influence of Social Media in Politics: The Milei Case
Authorship
D.I.M.F.
Master in Business Administration [L]
D.I.M.F.
Master in Business Administration [L]
Defense date
07.17.2024 16:30
07.17.2024 16:30
Summary
Marketing in political communication has gained great importance, demanding increasing professionalization from politicians. Digital media allows for reaching large audiences quickly and directly, changing the rules of the game and contributing to the depoliticization and personalization of politics. However, they can also become sources of misinformation and manipulation, affecting politicians' public image. Current political campaigns resemble commercial ones, presenting candidates as products and using market research and advertising tactics to attract voters. This study focuses on analyzing electoral marketing techniques, especially the use of social media. Social media is now essential in both personal and professional life. This work investigates how these platforms support political campaigns in their marketing strategies, describing the most influential ones and evaluating their value. It examines how digital tools can enhance the visibility and effectiveness of campaigns. Furthermore, the viability of integrating social media into digital marketing strategies is analyzed. An active presence on social media is crucial for organizations and companies, enabling easy and cost-effective promotion. Social media facilitates close interaction with customers, improving satisfaction and loyalty, and extending the reach of promotion. The study also includes an analysis of the successful case of Javier Milei, President of Argentina, who has masterfully used social media for his campaign and consolidated his public image, achieving a significant impact on the electorate. This analysis helps understand how social media can be effectively used in politics to achieve electoral success. In summary, political marketing and the use of social media have revolutionized the communication and promotion of both political candidates and business products. These tools are crucial for success in both fields, highlighting the need to adapt to the new dynamics of the digital era. This study delves into these dynamics and extracts valuable lessons from the case of Javier Milei, illustrating the transformative power of social media in contemporary politics.
Marketing in political communication has gained great importance, demanding increasing professionalization from politicians. Digital media allows for reaching large audiences quickly and directly, changing the rules of the game and contributing to the depoliticization and personalization of politics. However, they can also become sources of misinformation and manipulation, affecting politicians' public image. Current political campaigns resemble commercial ones, presenting candidates as products and using market research and advertising tactics to attract voters. This study focuses on analyzing electoral marketing techniques, especially the use of social media. Social media is now essential in both personal and professional life. This work investigates how these platforms support political campaigns in their marketing strategies, describing the most influential ones and evaluating their value. It examines how digital tools can enhance the visibility and effectiveness of campaigns. Furthermore, the viability of integrating social media into digital marketing strategies is analyzed. An active presence on social media is crucial for organizations and companies, enabling easy and cost-effective promotion. Social media facilitates close interaction with customers, improving satisfaction and loyalty, and extending the reach of promotion. The study also includes an analysis of the successful case of Javier Milei, President of Argentina, who has masterfully used social media for his campaign and consolidated his public image, achieving a significant impact on the electorate. This analysis helps understand how social media can be effectively used in politics to achieve electoral success. In summary, political marketing and the use of social media have revolutionized the communication and promotion of both political candidates and business products. These tools are crucial for success in both fields, highlighting the need to adapt to the new dynamics of the digital era. This study delves into these dynamics and extracts valuable lessons from the case of Javier Milei, illustrating the transformative power of social media in contemporary politics.
Direction
LOSADA PEREZ, FERNANDO (Tutorships)
LOSADA PEREZ, FERNANDO (Tutorships)
Court
BANDE VILELA, MARIA BELEN (Chairman)
BECERRA DIAZ, ALEJO (Secretary)
RODRIGUEZ GIL, LUIS IGNACIO (Member)
BANDE VILELA, MARIA BELEN (Chairman)
BECERRA DIAZ, ALEJO (Secretary)
RODRIGUEZ GIL, LUIS IGNACIO (Member)
Artificial intelligence for understanding consumer behavior: A literature review through bibliometric analysis.
Authorship
A.N.P.
Master in Business Administration [L]
A.N.P.
Master in Business Administration [L]
Defense date
07.17.2024 17:00
07.17.2024 17:00
Summary
Technological advances and the development of Big Data and artificial intelligence tools facilitate the analysis of the vast amount of consumer data that currently exists. Their ability to process large amounts of data makes the use of artificial intelligence techniques a differentiating element to deepen the understanding of consumer behaviour and create better experiences for them. This study aims to provide an overview of the use of artificial intelligence techniques to analyse and understand consumer behaviour. Applying the bibliometric research methodology, a set of articles are collected from the Scopus database and, after an exhaustive review, will be subjected to the techniques of co-authorship, co-occurrence of keywords or bibliographic coupling of articles. In parallel, a detailed analysis of the content of the sample is carried out to determine thematic groups, main characteristics and research trends. The outcome of the review of the selected studies is in itself a unique contribution to the marketing field and a food for thought that will help practitioners in the field to establish a framework for future work.
Technological advances and the development of Big Data and artificial intelligence tools facilitate the analysis of the vast amount of consumer data that currently exists. Their ability to process large amounts of data makes the use of artificial intelligence techniques a differentiating element to deepen the understanding of consumer behaviour and create better experiences for them. This study aims to provide an overview of the use of artificial intelligence techniques to analyse and understand consumer behaviour. Applying the bibliometric research methodology, a set of articles are collected from the Scopus database and, after an exhaustive review, will be subjected to the techniques of co-authorship, co-occurrence of keywords or bibliographic coupling of articles. In parallel, a detailed analysis of the content of the sample is carried out to determine thematic groups, main characteristics and research trends. The outcome of the review of the selected studies is in itself a unique contribution to the marketing field and a food for thought that will help practitioners in the field to establish a framework for future work.
Direction
CASTRO GONZALEZ, SANDRA (Tutorships)
CASTRO GONZALEZ, SANDRA (Tutorships)
Court
BANDE VILELA, MARIA BELEN (Chairman)
BECERRA DIAZ, ALEJO (Secretary)
RODRIGUEZ GIL, LUIS IGNACIO (Member)
BANDE VILELA, MARIA BELEN (Chairman)
BECERRA DIAZ, ALEJO (Secretary)
RODRIGUEZ GIL, LUIS IGNACIO (Member)
Impact of the Carbon Footprint on Business Strategy
Authorship
J.M.S..M.
Master in Business Administration [L]
J.M.S..M.
Master in Business Administration [L]
Defense date
07.17.2024 17:30
07.17.2024 17:30
Summary
This final master's thesis will focus on exploring the growing importance of the carbon footprint in companies' strategic decision-making. It will address how companies are responding to environmental and social pressure to reduce their environmental impact, especially in terms of carbon emissions, and how these actions are influencing their operations and business strategies. The work will analyze current trends in the management of the carbon footprint by companies, including the adoption of sustainable practices, investments in renewable energy, and the integration of environmental criteria in the supply chain and in decision making. In addition, a practical study will be carried out on how an organization of the stature of Bunge Limited, a leading company in the agro-industrial sector, has been implementing measures to reduce its carbon footprint and improve its environmental performance and how these actions have influenced and generated changes in their decision making, strategy and consequently generated new business.
This final master's thesis will focus on exploring the growing importance of the carbon footprint in companies' strategic decision-making. It will address how companies are responding to environmental and social pressure to reduce their environmental impact, especially in terms of carbon emissions, and how these actions are influencing their operations and business strategies. The work will analyze current trends in the management of the carbon footprint by companies, including the adoption of sustainable practices, investments in renewable energy, and the integration of environmental criteria in the supply chain and in decision making. In addition, a practical study will be carried out on how an organization of the stature of Bunge Limited, a leading company in the agro-industrial sector, has been implementing measures to reduce its carbon footprint and improve its environmental performance and how these actions have influenced and generated changes in their decision making, strategy and consequently generated new business.
Direction
LOPEZ LOPEZ, VICENTE ANGEL (Tutorships)
LOPEZ LOPEZ, VICENTE ANGEL (Tutorships)
Court
BANDE VILELA, MARIA BELEN (Chairman)
BECERRA DIAZ, ALEJO (Secretary)
RODRIGUEZ GIL, LUIS IGNACIO (Member)
BANDE VILELA, MARIA BELEN (Chairman)
BECERRA DIAZ, ALEJO (Secretary)
RODRIGUEZ GIL, LUIS IGNACIO (Member)
Big Data and Artificial Intelligence: digitalization of companies
Authorship
C.E.M.A.
Master in Business Administration [L]
C.E.M.A.
Master in Business Administration [L]
Defense date
07.17.2024 16:00
07.17.2024 16:00
Summary
Digitalisation has emerged as an essential component for the progress and competitiveness of businesses today. In this context, the strategic integration of Big Data and Artificial Intelligence (AI) presents a unique opportunity to revolutionise business management, decision-making, and adaptation to dynamic business environments. The combination of Big Data and AI not only allows for the analysis of large volumes of information but also enhances the ability of businesses to gain deep insights, predict trends, and optimise operational efficiency. This analysis focuses on the interaction between Big Data and AI within the digitalisation process of businesses. With both a theoretical and practical approach, it aims to understand how these technologies can be integrated to transform various aspects of business management. The research covers areas from process automation and predictive maintenance to personalised marketing and improved customer service, demonstrating how digitalisation can increase the competitiveness and resilience of businesses. Moreover, this study not only highlights the opportunities provided by digitalisation but also examines the challenges businesses face when adopting these technologies. Topics such as cybersecurity, data privacy, ethical issues, and the need for training and cultural adaptation are analysed. Through this research, the goal is to provide a solid and practical foundation that enriches existing knowledge on business digitalisation, offering valuable perspectives for business leaders, industry professionals, and academics. The aim is to be a key reference for those interested in understanding and applying Big Data and AI in business digitalisation. By identifying both the opportunities and challenges, the intention is to equip business leaders with the necessary knowledge to navigate this complex technological landscape, maximising the potential of these innovations and effectively managing the associated risks.
Digitalisation has emerged as an essential component for the progress and competitiveness of businesses today. In this context, the strategic integration of Big Data and Artificial Intelligence (AI) presents a unique opportunity to revolutionise business management, decision-making, and adaptation to dynamic business environments. The combination of Big Data and AI not only allows for the analysis of large volumes of information but also enhances the ability of businesses to gain deep insights, predict trends, and optimise operational efficiency. This analysis focuses on the interaction between Big Data and AI within the digitalisation process of businesses. With both a theoretical and practical approach, it aims to understand how these technologies can be integrated to transform various aspects of business management. The research covers areas from process automation and predictive maintenance to personalised marketing and improved customer service, demonstrating how digitalisation can increase the competitiveness and resilience of businesses. Moreover, this study not only highlights the opportunities provided by digitalisation but also examines the challenges businesses face when adopting these technologies. Topics such as cybersecurity, data privacy, ethical issues, and the need for training and cultural adaptation are analysed. Through this research, the goal is to provide a solid and practical foundation that enriches existing knowledge on business digitalisation, offering valuable perspectives for business leaders, industry professionals, and academics. The aim is to be a key reference for those interested in understanding and applying Big Data and AI in business digitalisation. By identifying both the opportunities and challenges, the intention is to equip business leaders with the necessary knowledge to navigate this complex technological landscape, maximising the potential of these innovations and effectively managing the associated risks.
Direction
LOPEZ LOPEZ, VICENTE ANGEL (Tutorships)
LOPEZ LOPEZ, VICENTE ANGEL (Tutorships)
Court
LOPEZ CABARCOS, Mª ANGELES (Chairman)
MIRAMONTES VIÑA, VANESSA (Secretary)
TURIENZO RIVEIRO, JAVIER (Member)
LOPEZ CABARCOS, Mª ANGELES (Chairman)
MIRAMONTES VIÑA, VANESSA (Secretary)
TURIENZO RIVEIRO, JAVIER (Member)
Esports strategic analysis
Authorship
L.M.R.F.
Master in Business Administration [L]
L.M.R.F.
Master in Business Administration [L]
Defense date
07.17.2024 16:30
07.17.2024 16:30
Summary
This paper develops a strategic analysis of the esports industry worldwide. Esports, defined as video game competitions at a professional level, have experienced significant growth in recent decades, becoming a cultural phenomenon that reaches millions of people. The analysis begins by situating esports in its environment, the video game industry. Only by understanding this massive industry can we understand esports. It then identifies the main players in the industry, from video game developers to event and team organizers. The consumer profile and global and regional audience levels are also analyzed, identifying the development of the markets in each region. An interesting aspect of the analysis is the industry's revenue flow, identifying the sources of these revenues and detecting a notable inequality and concentration in a few sources. In addition to this, the value flow analyzed shows how all the actors are interrelated to create the value that reaches consumers. With all this, a SWOT (strengths, weaknesses, opportunities and threats) of the industry is carried out and complemented with the analysis of Porter's 5 forces from the perspective of event organizers. Thanks to these analyses, the main challenges and opportunities presented by the industry are identified. Finally, strategies for the development and consolidation of the industry are proposed, focusing on technological innovation, sustainability and the generation of more value for the consumer. It also mentions the importance of implementing sustainable practices, wellness programs to ensure the longevity and health of players, and the creation of standardized regulations for the industry to establish a stable framework for long-term planning.
This paper develops a strategic analysis of the esports industry worldwide. Esports, defined as video game competitions at a professional level, have experienced significant growth in recent decades, becoming a cultural phenomenon that reaches millions of people. The analysis begins by situating esports in its environment, the video game industry. Only by understanding this massive industry can we understand esports. It then identifies the main players in the industry, from video game developers to event and team organizers. The consumer profile and global and regional audience levels are also analyzed, identifying the development of the markets in each region. An interesting aspect of the analysis is the industry's revenue flow, identifying the sources of these revenues and detecting a notable inequality and concentration in a few sources. In addition to this, the value flow analyzed shows how all the actors are interrelated to create the value that reaches consumers. With all this, a SWOT (strengths, weaknesses, opportunities and threats) of the industry is carried out and complemented with the analysis of Porter's 5 forces from the perspective of event organizers. Thanks to these analyses, the main challenges and opportunities presented by the industry are identified. Finally, strategies for the development and consolidation of the industry are proposed, focusing on technological innovation, sustainability and the generation of more value for the consumer. It also mentions the importance of implementing sustainable practices, wellness programs to ensure the longevity and health of players, and the creation of standardized regulations for the industry to establish a stable framework for long-term planning.
Direction
LOPEZ LOPEZ, VICENTE ANGEL (Tutorships)
LOPEZ LOPEZ, VICENTE ANGEL (Tutorships)
Court
LOPEZ CABARCOS, Mª ANGELES (Chairman)
MIRAMONTES VIÑA, VANESSA (Secretary)
TURIENZO RIVEIRO, JAVIER (Member)
LOPEZ CABARCOS, Mª ANGELES (Chairman)
MIRAMONTES VIÑA, VANESSA (Secretary)
TURIENZO RIVEIRO, JAVIER (Member)
Meat consumption among young people from a sustainability perspective
Authorship
D.V.P.
Master in Business Administration [L]
D.V.P.
Master in Business Administration [L]
Defense date
07.17.2024 17:00
07.17.2024 17:00
Summary
The current academic work constitutes an approach to meat consumption among young people in Galicia, taking into account aspects such as sustainability, health and consumer behavior in relation to this topic. A theoretical approach has been carried out where a quantitative study is proposed through a survey; in which different variables related to the subject are included. Fifty-one people responded and confirmed the initial hypotheses proposed, such as the association of individuals that if they eat healthier in general, they get sick less. In addition, although there are more sustainable behaviors on the part of a large part of society towards the environment and health, there is still a high consumption of meat among young people in Galicia. It has been verified that young Galicians understand that consuming too much meat can be problematic for their health. It is also certified that due to the cultural and gastronomic base that exists in the Galician territory, it is not possible to modify the current dietary typology quickly. Finally, it has been confirmed that there is a growing trend in society to look for more natural products and, if they come from animals, that these do not suffer and live in accordance with the established animal welfare regulations.
The current academic work constitutes an approach to meat consumption among young people in Galicia, taking into account aspects such as sustainability, health and consumer behavior in relation to this topic. A theoretical approach has been carried out where a quantitative study is proposed through a survey; in which different variables related to the subject are included. Fifty-one people responded and confirmed the initial hypotheses proposed, such as the association of individuals that if they eat healthier in general, they get sick less. In addition, although there are more sustainable behaviors on the part of a large part of society towards the environment and health, there is still a high consumption of meat among young people in Galicia. It has been verified that young Galicians understand that consuming too much meat can be problematic for their health. It is also certified that due to the cultural and gastronomic base that exists in the Galician territory, it is not possible to modify the current dietary typology quickly. Finally, it has been confirmed that there is a growing trend in society to look for more natural products and, if they come from animals, that these do not suffer and live in accordance with the established animal welfare regulations.
Direction
BANDE VILELA, MARIA BELEN (Tutorships)
BANDE VILELA, MARIA BELEN (Tutorships)
Court
LOPEZ CABARCOS, Mª ANGELES (Chairman)
MIRAMONTES VIÑA, VANESSA (Secretary)
TURIENZO RIVEIRO, JAVIER (Member)
LOPEZ CABARCOS, Mª ANGELES (Chairman)
MIRAMONTES VIÑA, VANESSA (Secretary)
TURIENZO RIVEIRO, JAVIER (Member)
Bibliometric analysis of clean energy alternatives.
Authorship
M.V.A.
Master in Business Administration [L]
M.V.A.
Master in Business Administration [L]
Defense date
07.17.2024 17:30
07.17.2024 17:30
Summary
There is constant interest in the topic of clean energies, which is why a bibliometric analysis is carried out. Using Scopus, the information was limited to 1695 documents for analysis, both in this database and in VOSviewer. The results are: Starting in 2007, the interest of the scientific community on the topic was aroused, with a gradual increase until 2023. There was an increase in interest on the topic in the magazine Sustainability Switzerland. This topic has been of great international controversy, demonstrated by a large number of authors. The main scientific production was carried out in China, highlighting affiliated institutions such as: the Ministry of Education of the People's Republic of China. China has been the country with the most international scientific cooperation. The most used keywords were: Alternative Energy, Renewable Energy and Clean Energy. The most cited document was: “Meeting the clean energy demand: nanostructure architectures for solar energy conversion”.
There is constant interest in the topic of clean energies, which is why a bibliometric analysis is carried out. Using Scopus, the information was limited to 1695 documents for analysis, both in this database and in VOSviewer. The results are: Starting in 2007, the interest of the scientific community on the topic was aroused, with a gradual increase until 2023. There was an increase in interest on the topic in the magazine Sustainability Switzerland. This topic has been of great international controversy, demonstrated by a large number of authors. The main scientific production was carried out in China, highlighting affiliated institutions such as: the Ministry of Education of the People's Republic of China. China has been the country with the most international scientific cooperation. The most used keywords were: Alternative Energy, Renewable Energy and Clean Energy. The most cited document was: “Meeting the clean energy demand: nanostructure architectures for solar energy conversion”.
Direction
PIÑEIRO CHOUSA, JUAN RAMON (Tutorships)
PIÑEIRO CHOUSA, JUAN RAMON (Tutorships)
Court
LOPEZ CABARCOS, Mª ANGELES (Chairman)
MIRAMONTES VIÑA, VANESSA (Secretary)
TURIENZO RIVEIRO, JAVIER (Member)
LOPEZ CABARCOS, Mª ANGELES (Chairman)
MIRAMONTES VIÑA, VANESSA (Secretary)
TURIENZO RIVEIRO, JAVIER (Member)
Motivation in remote work
Authorship
Y.T.
Master in Business Administration [L]
Y.T.
Master in Business Administration [L]
Defense date
09.16.2024 16:00
09.16.2024 16:00
Summary
In this study, surveys were conducted with 49 employees and 37 managers to analyze how telework affects the lives of both groups. The study examines how it impacts the balance between personal and professional life, physical and mental health, communication, and recognition of effort. The findings show that, for most employees, telework has improved the balance between their work and family life by providing them with greater flexibility to manage their responsibilities. However, issues such as physical and emotional exhaustion have also been identified. Although employees appreciate the flexibility, recognition of effort needs improvement, and healthy practices, such as taking regular breaks and using ergonomic equipment, should be encouraged. The success of telework depends on good communication and time management. In summary, although telework offers significant advantages, companies need to develop plans to maximize its benefits and address challenges, which will result in a healthier and more balanced work environment.
In this study, surveys were conducted with 49 employees and 37 managers to analyze how telework affects the lives of both groups. The study examines how it impacts the balance between personal and professional life, physical and mental health, communication, and recognition of effort. The findings show that, for most employees, telework has improved the balance between their work and family life by providing them with greater flexibility to manage their responsibilities. However, issues such as physical and emotional exhaustion have also been identified. Although employees appreciate the flexibility, recognition of effort needs improvement, and healthy practices, such as taking regular breaks and using ergonomic equipment, should be encouraged. The success of telework depends on good communication and time management. In summary, although telework offers significant advantages, companies need to develop plans to maximize its benefits and address challenges, which will result in a healthier and more balanced work environment.
Direction
LOPEZ CABARCOS, Mª ANGELES (Tutorships)
LOPEZ CABARCOS, Mª ANGELES (Tutorships)
Court
VAZQUEZ RODRIGUEZ, PAULA (Chairman)
LOSADA PEREZ, FERNANDO (Secretary)
PORTELA MASEDA, MARTA (Member)
VAZQUEZ RODRIGUEZ, PAULA (Chairman)
LOSADA PEREZ, FERNANDO (Secretary)
PORTELA MASEDA, MARTA (Member)
The Impact of Space Debris on the Environment and Communications and Its Influence on the Economy.
Authorship
M.D.D.
Master in Business Administration [L]
M.D.D.
Master in Business Administration [L]
Defense date
09.16.2024 16:30
09.16.2024 16:30
Summary
The accelerated expansion of the space industry, largely driven by the increasing involvement of the private sector, has led to a significant rise in risks associated with orbital debris congestion, posing a critical challenge to the sustainability of near-Earth space activities. These debris, resulting from depleted launch vehicles and damaged satellites, not only increase the risk of collisions but also reduce the potential value of future space operations. Collisions can cause severe damage to operational satellites and even trigger explosions, further worsening the problem. This study focuses on conducting a bibliometric analysis to examine information and perspectives that facilitate the identification of issues and consequences affecting communications, the environment, and the financial market, with the goal of achieving a more sustainable management of the space environment by the Involved parties. For this porpouse, VOSviewer software was used to analyze 105 articles published between 2014 and 2024, selected from the Scopus database. The results of this analysis allow the identification of research trends, main publication sources, and collaboration networks between countries, providing an emerging theoretical framework for the formulation of mitigation policies and strategies. The study highlights the importance of developing and implementing sustainable approaches to space debris management to ensure the long-term viability of space activities, as well as those on Earth that depend on space assets. Additionally, future research directions and concrete measures are proposed to minimize the risks associated with the growing congestion of debris in Earth's orbit.
The accelerated expansion of the space industry, largely driven by the increasing involvement of the private sector, has led to a significant rise in risks associated with orbital debris congestion, posing a critical challenge to the sustainability of near-Earth space activities. These debris, resulting from depleted launch vehicles and damaged satellites, not only increase the risk of collisions but also reduce the potential value of future space operations. Collisions can cause severe damage to operational satellites and even trigger explosions, further worsening the problem. This study focuses on conducting a bibliometric analysis to examine information and perspectives that facilitate the identification of issues and consequences affecting communications, the environment, and the financial market, with the goal of achieving a more sustainable management of the space environment by the Involved parties. For this porpouse, VOSviewer software was used to analyze 105 articles published between 2014 and 2024, selected from the Scopus database. The results of this analysis allow the identification of research trends, main publication sources, and collaboration networks between countries, providing an emerging theoretical framework for the formulation of mitigation policies and strategies. The study highlights the importance of developing and implementing sustainable approaches to space debris management to ensure the long-term viability of space activities, as well as those on Earth that depend on space assets. Additionally, future research directions and concrete measures are proposed to minimize the risks associated with the growing congestion of debris in Earth's orbit.
Direction
PIÑEIRO CHOUSA, JUAN RAMON (Tutorships)
PIÑEIRO CHOUSA, JUAN RAMON (Tutorships)
Court
VAZQUEZ RODRIGUEZ, PAULA (Chairman)
LOSADA PEREZ, FERNANDO (Secretary)
PORTELA MASEDA, MARTA (Member)
VAZQUEZ RODRIGUEZ, PAULA (Chairman)
LOSADA PEREZ, FERNANDO (Secretary)
PORTELA MASEDA, MARTA (Member)
Analysis of the willingness to pay for sustainable initiatives in cultural events in Spain
Authorship
M.C.P.N.
Master in Business Administration [L]
M.C.P.N.
Master in Business Administration [L]
Defense date
09.16.2024 17:00
09.16.2024 17:00
Summary
Today's society confronts one of the greatest challenges it has ever faced: to halt and, if possible, reverse the effects of global warming, to achieve a just society in which access to decent living conditions is a reality for all the planet's inhabitants and to achieve economic development that does not harm either social welfare or the welfare of the environment. In this sense, this study aims to determine the willingness to pay (WTP) of attendees to cultural events when paying an extra on their ticket to finance sustainable activities at the event itself (bicycles or dance floors that generate energy, waste recycling, elimination of plastics, sustainable food...) and to identify what personal and socio-demographic factors may influence the WTP. For this purpose, a sample of 234 subjects living in Spain was used, who answered an online survey asking them about their awareness of sustainability, their event attendance habits and their socio-demographic variables. Mean difference, correlation, linear regression and moderation analyses were conducted using SPSS software and a strong relationship between sustainability awareness and WTP was found. In addition, differences between groups were identified in gender, age, income and frequency of attendance. It was also found that most respondents would be willing to pay between 3 and €5 more for their ticket if the money is used to fund sustainable activities. The results obtained are intended to help organizers of cultural events make decisions for designing and financing sustainable initiatives at events, considering the short- and long-term impact they leave on the locality where they are held.
Today's society confronts one of the greatest challenges it has ever faced: to halt and, if possible, reverse the effects of global warming, to achieve a just society in which access to decent living conditions is a reality for all the planet's inhabitants and to achieve economic development that does not harm either social welfare or the welfare of the environment. In this sense, this study aims to determine the willingness to pay (WTP) of attendees to cultural events when paying an extra on their ticket to finance sustainable activities at the event itself (bicycles or dance floors that generate energy, waste recycling, elimination of plastics, sustainable food...) and to identify what personal and socio-demographic factors may influence the WTP. For this purpose, a sample of 234 subjects living in Spain was used, who answered an online survey asking them about their awareness of sustainability, their event attendance habits and their socio-demographic variables. Mean difference, correlation, linear regression and moderation analyses were conducted using SPSS software and a strong relationship between sustainability awareness and WTP was found. In addition, differences between groups were identified in gender, age, income and frequency of attendance. It was also found that most respondents would be willing to pay between 3 and €5 more for their ticket if the money is used to fund sustainable activities. The results obtained are intended to help organizers of cultural events make decisions for designing and financing sustainable initiatives at events, considering the short- and long-term impact they leave on the locality where they are held.
Direction
TURIENZO RIVEIRO, JAVIER (Tutorships)
TURIENZO RIVEIRO, JAVIER (Tutorships)
Court
VAZQUEZ RODRIGUEZ, PAULA (Chairman)
LOSADA PEREZ, FERNANDO (Secretary)
PORTELA MASEDA, MARTA (Member)
VAZQUEZ RODRIGUEZ, PAULA (Chairman)
LOSADA PEREZ, FERNANDO (Secretary)
PORTELA MASEDA, MARTA (Member)
The role of artificial intelligence technology in frontend sales
Authorship
Y.C.
Master in Business Administration [L]
Y.C.
Master in Business Administration [L]
Defense date
09.16.2024 16:00
09.16.2024 16:00
Summary
AI technology has higher sales efficiency in marketing and sales, more accurate personalized customer promotion, and better customer experience; can help companies better understand customers and the market, help companies make smarter decisions, and improve corporate competitiveness. But there may also be certain risks.
AI technology has higher sales efficiency in marketing and sales, more accurate personalized customer promotion, and better customer experience; can help companies better understand customers and the market, help companies make smarter decisions, and improve corporate competitiveness. But there may also be certain risks.
Direction
BANDE VILELA, MARIA BELEN (Tutorships)
BANDE VILELA, MARIA BELEN (Tutorships)
Court
PIÑEIRO CHOUSA, JUAN RAMON (Chairman)
CASTRO GONZALEZ, SANDRA (Secretary)
LOPEZ LOPEZ, VICENTE ANGEL (Member)
PIÑEIRO CHOUSA, JUAN RAMON (Chairman)
CASTRO GONZALEZ, SANDRA (Secretary)
LOPEZ LOPEZ, VICENTE ANGEL (Member)
Economic and Financial Analysis of Aerocamaras, S.L.
Authorship
S.R.C.
Master in Business Administration [L]
S.R.C.
Master in Business Administration [L]
Defense date
09.16.2024 16:30
09.16.2024 16:30
Summary
Throughout this Master's Thesis, a small analysis will be carried out to determine and evaluate the evolution and results achieved by the company Aerocamaras, S.L. (Aerocamaras Especialistas en Drones). Firstly, a presentation of the company and the sector of activity to which it belongs, the drone sector, will be made. Then, an economic-financial analysis will be performed through the calculation of a series of ratios that contemplate and show its level of liquidity, indebtedness, solvency and profitability. Subsequently, thanks to the accounting data provided by the company, the profit margins and profitability of each business area of the company will be analysed to see and analyse which ones contribute to Aerocamaras' profit and which ones hinder its activity. The objective of these two analyses is to formulate the route to be followed by the company in the coming years. To this end, once the results obtained have been seen, a series of actions will be determined which will subsequently be compared with those actually executed by the company in order to verify and demonstrate the usefulness of the analysis effected. In this way, in addition to making a company known, probably unknown to many, the aim is to demonstrate that with some very simple and basic analyses, great results can be achieved because they are capable of detecting and showing in which activities or on which line items decisions must be taken or action must be taken to avoid reaching extreme situations. Finally, a summary of the project will be made by way of conclusion and reflections on the results obtained and whether the objectives set at the beginning have really been achieved. In addition, any limitations that may arise when developing any of the parts of this work will also be reflected.
Throughout this Master's Thesis, a small analysis will be carried out to determine and evaluate the evolution and results achieved by the company Aerocamaras, S.L. (Aerocamaras Especialistas en Drones). Firstly, a presentation of the company and the sector of activity to which it belongs, the drone sector, will be made. Then, an economic-financial analysis will be performed through the calculation of a series of ratios that contemplate and show its level of liquidity, indebtedness, solvency and profitability. Subsequently, thanks to the accounting data provided by the company, the profit margins and profitability of each business area of the company will be analysed to see and analyse which ones contribute to Aerocamaras' profit and which ones hinder its activity. The objective of these two analyses is to formulate the route to be followed by the company in the coming years. To this end, once the results obtained have been seen, a series of actions will be determined which will subsequently be compared with those actually executed by the company in order to verify and demonstrate the usefulness of the analysis effected. In this way, in addition to making a company known, probably unknown to many, the aim is to demonstrate that with some very simple and basic analyses, great results can be achieved because they are capable of detecting and showing in which activities or on which line items decisions must be taken or action must be taken to avoid reaching extreme situations. Finally, a summary of the project will be made by way of conclusion and reflections on the results obtained and whether the objectives set at the beginning have really been achieved. In addition, any limitations that may arise when developing any of the parts of this work will also be reflected.
Direction
PORTELA MASEDA, MARTA (Tutorships)
PORTELA MASEDA, MARTA (Tutorships)
Court
PIÑEIRO CHOUSA, JUAN RAMON (Chairman)
CASTRO GONZALEZ, SANDRA (Secretary)
LOPEZ LOPEZ, VICENTE ANGEL (Member)
PIÑEIRO CHOUSA, JUAN RAMON (Chairman)
CASTRO GONZALEZ, SANDRA (Secretary)
LOPEZ LOPEZ, VICENTE ANGEL (Member)
Sustainability indicators on dairy cattle farms
Authorship
M.R.R.G.
Master in Business Administration [L]
M.R.R.G.
Master in Business Administration [L]
Defense date
09.16.2024 17:00
09.16.2024 17:00
Summary
This study presents a comprehensive bibliographic compilation of economic, social and environmental sustainability indicators applicable to dairy cattle farms. While livestock systems emit polluting gases into the atmosphere, they also generate a series of positive externalities related to territorial structuring, rural landscape conservation and natural ecosystems preservation. At a time when the viability of natural resources appears to be compromised, it is pertinent to analyze the sustainability of this activity, which holds significant tradition and importance in our society. To this end, six local farms with diverse management systems were selected to exemplify the measurement of the proposed indicartors. The study concludes with reflections and conclusions drawn from these measurements in relation to sustainability.
This study presents a comprehensive bibliographic compilation of economic, social and environmental sustainability indicators applicable to dairy cattle farms. While livestock systems emit polluting gases into the atmosphere, they also generate a series of positive externalities related to territorial structuring, rural landscape conservation and natural ecosystems preservation. At a time when the viability of natural resources appears to be compromised, it is pertinent to analyze the sustainability of this activity, which holds significant tradition and importance in our society. To this end, six local farms with diverse management systems were selected to exemplify the measurement of the proposed indicartors. The study concludes with reflections and conclusions drawn from these measurements in relation to sustainability.
Direction
LOPEZ CABARCOS, Mª ANGELES (Tutorships)
LOPEZ CABARCOS, Mª ANGELES (Tutorships)
Court
PIÑEIRO CHOUSA, JUAN RAMON (Chairman)
CASTRO GONZALEZ, SANDRA (Secretary)
LOPEZ LOPEZ, VICENTE ANGEL (Member)
PIÑEIRO CHOUSA, JUAN RAMON (Chairman)
CASTRO GONZALEZ, SANDRA (Secretary)
LOPEZ LOPEZ, VICENTE ANGEL (Member)